Mar
08
Mar
08
Watch the newest commercials on TV from Ancestry, Mastercard, T-Mobile and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: T-Mobile interrupts its own ad featuring the Samsung Galaxy S10e with a series of three important text messages. Pro golfers Tom Watson and Justin Rose help Mastercard promote its tap-to-pay feature. And Ancestry suggests that you order an AncestryDNA kit to “find the surprises in you.”
Mar
08
R. Kelly Lost His Cool. Gayle King Talks About How She Kept Hers.
Posted in: UncategorizedIn his first interview since his arrest on sex abuse charges, Kelly screamed, jumped from his chair and cried. King remained calm. What was going through her mind?
Mar
08
Game of Thrones' SXSW activation literally has people bleeding for devotion
Posted in: Uncategorized
Would you open a vein for your favorite show?
To promote the latest season of Game of Thrones at the South by Southwest festival in Austin, Texas this weekend, HBO has transformed a space into a living ode to the franchisecomplete with an area where visitors, asked if they will “bleed for the throne,” can donate blood to the American Red Cross. This year’s installation for the show’s eighth and final season is open at Fair Market, an events venue on the city’s east side, through Saturday.
Visitors have the option to donate blood onsite, then are asked to walk “in the shoes of those who have bled in seasons past” through a set with an audio guide. Visitors then can sit in on a pinning ceremony, which calls visitors up by name and asks for them to kneel before a throne. Finally, visitors are led outside to a “war camp,” with actors portraying soldiers, a band playing and burgers from Shake Shack.
Mar
08
Mondelez Launches Global Creative Agency Review for All Brands
Posted in: UncategorizedSnack giant Mondelez has placed the entirety of its global creative business in review, a spokesperson confirmed. “We’re constantly reviewing our practices and partnerships to ensure we’re fit for the future,” said the representative. “With a new growth strategy and a new operating model, we’re putting digital at the center of our marketing approach and…
Mar
08
Se sente roubado toda vez que vai o banco? Este comercial é pra você
Posted in: Uncategorized
Não é pequeno o número de pessoas que diariamente se estressam ao se aventurar pela agência mais próxima para pagar as contas. A burocracia e as dores de cabeça que geralmente envolvem a rotina de trabalho dos bancos não são lá muito empolgantes e bacanas, ainda mais quando é o suado dinheirinho conquistado que está …
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Mar
08
Em desfile de marcas no Carnaval de São Paulo, iFood é a vencedora
Posted in: Uncategorized
Muitas marcas se empenharam com afinco neste Carnaval para levar ações diferenciadas ao público e gravarem seus nomes na memória dos foliões. Essa dedicação tem explicações que, obviamente, vão além da simples participação no maior evento cultural do país. Segundo um estudo da Toluna, plataforma de coleta de dados sobre o consumidor, as empresas que …
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Mar
08
Fórmula 1 e The Chemical Brothers criam o remix mais rápido da História da música
Posted in: Uncategorized
Todo ano a Fórmula 1 cria uma vinheta de abertura para a transmissão oficial das corridas de seu circuito, mas em 2019 a entidade decidiu ir além do tradicional e se propor a um experimento diferente. Em parceria com o The Chemical Brothers, a F1 concebeu aquele que é o remix de música mais rápido …
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Mar
08
At SXSW, Snapchat Lenses bring 'Game of Thrones,' Pikachu to life
Posted in: Uncategorized
Snapchat is relying on its augmented reality to separate the company from rivals like Facebook, Google and Apple. Snapchat was one of the first to popularize augmented reality with its Lenses, which are digital animations that transform videos.
“Snapchat is still top of the game when it comes to AR,” says Noah Mallin, head of experience, content and sponsorships at Wavemaker, a WPP agency. “They want to help brands understand that here is something they do really well.”
Snapchat is fighting for position among the digital giants, which so far have been able to copy most of its other innovations, like vertical videos and ephemeral messaging. Facebook, Google and Apple all have their own augmented reality platforms, too. “Apple’s next-generation iOS [phone software] is going to really crack AR open,” Mallin says.
Mar
08
Ex-Fox News executive Bill Shine resigns from the White House
Posted in: Uncategorized
Senior White House aide Bill Shine, a former executive at Fox News, has resigned from his position after eight months, press secretary Sarah Sanders said Friday.
Shine, the White House deputy chief of staff for communications, spent more than two decades at Fox News, working as a producer and then climbing his way up the ranks of management. He left the network in 2018 after being forced out of his position as co-president.
The White House said Shine wasn’t ousted from President Donald Trump’s team, and Sanders said he will join the Trump 2020 campaign as a senior adviser.
Mar
08
Stylish 3D-Printed Disney Bags – Gucci's Mickey Mouse Bag is Retailing for a Whooping $4,500 USD (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) It seems logical for a Mickey Mouse bag to be made affordable as cartoons tend to target younger crowds. Gucci, however, has other plans for its Spring/Summer 2918 collection.
We are seeing…
Mar
08
Incredibly Contemporary Country Homes – Slade Architecture's Design Boasts Overlapping Volumes (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This contemporary country home is intended to satisfy the needs of a young family with three children. The dwelling is located in Duchess County in Upstate New York and it is in close proximity to…
Mar
08
Here’s How These 12 Brands Are Celebrating International Women’s Day in 2019
Posted in: UncategorizedIt’s International Women’s Day, and once again brands are out in full force to support women around the world. It’s become commonplace for brands to launch a campaign, announce fundraising for female-focused funds and so on during the month of March and in honor of this day specifically. From elevating female artists to combating sexism,…
Mar
08
Brands Need to Appreciate the Consumers Who Already Support Them
Posted in: UncategorizedLet me tell you a story. Today, somewhere in the world, there is a little girl of limited means but unlimited potential. Her environment may inspire little optimism and discourage her emerging voice, but smartphone technology and social media platforms offer glimpses to a range of human experience from around the globe, as well as…
Mar
08
Female Entrepreneurship Is Changing the Modern Workforce
Posted in: UncategorizedThis International Women’s Day is about envisioning what’s possible when the scales tip toward full gender balance: on television, in boardrooms, in government and employment across all industries. It’s about the belief that we can create #BalanceForBetter. I believe the balance of a diverse and equal workforce creates a better working world for us all….
Mar
08
Lady Gaga Kicked Off Twitter’s #SheInspiresMe Conversation for International Women’s Day
Posted in: UncategorizedTwitter is marking International Women’s Day Friday with the #SheInspiresMe hashtag, which is being used to spark conversation, as well as to add a custom hashtag-triggered emoji to tweets. The conversation took off early, as Lady Gaga nominated her mother, Cynthia Germanotta, who nominated Melinda Gates, who nominated Ava Duvernay. .@momgerm! I celebrate and honor…
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