Hasta La Creative!

The battle began when Bud Light ran Super Bowl ads mocking Miller Lite and Coors Light for using corn syrup in their brewing. In recent days MillerCoors used its corporate blog to boast about sales results from Nielsen showing Bud Light down 8.8 percent in the four-week period since the Super Bowl. AB InBev has defended the campaign by saying it is simply making a call for ingredient transparency.

In a statement Wednesday, AB InBev said: “Free beer is great, but what’s even better is knowing what goes into your beer. So, we are going to continue talking about our ingredients and what we leave out because consumers told us transparency is important.”

For more on the war, check out our latest Marketer’s Brief podcast.

Continue reading at AdAge.com

Facebook began experiencing issues just before noon ET Wednesday that has brought the social network and its family of applications to a virtual halt for hours. There was initial speculation about a massive distributed denial-of-service (DDoS) attack, but that does not appear to have been the case. A Facebook spokesperson said late Wednesday afternoon, “We’re…

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Bangboo

International Women’s Day ad calling everybody to pay attention in the small signs of disrespect to put an end in it.

Advertising Agency:Bangboo, Maringá, Brazil
Creative Director:Fernando Pace
Art Director:Duh Zacchi
Copywriter:Filipe Oliveira
Planner:Cel Leal

CBS and NBC are planning what amounts to a “Freaky Friday”-type body swap on Super Sunday, as the two networks have agreed to an even trade for their next Super Bowl broadcasts.

In a bid to align the Big Game with its coverage of the 2022 Beijing Winter Olympics, NBC will take Super Bowl LVI off of CBS’s hands in exchange for the rights to broadcast Super Bowl LV in February 2021. In other words, CBS will carry two Super Bowls in the space of three years, while NBC’s agreed-upon delay will present it with a reprise of last winter, when its presentation of Super Bowl LII served as a promotional platform for the 2018 PyeongChang Olympics, which kicked off four days later.

CBS, NBC and the NFL this afternoon confirmed the switcheroo, which was first reported by the New York Post.

Continue reading at AdAge.com

Civic, the blockchain-based identity platform, has been letting South by Southwest attendees buy beer from vending machines using cryptocurrency. To promote its new mobile app, Civic Pay, the San Francisco-based company has been serving up beer from three crypto-enabled vending machines in the Austin Convention Center. While manufacturers such as HTC and Samsung have started…

Lush is known for its colorful soaps and bath bombs, but the brand has consistently prioritized going green above all else–and its very first SXSW activation was no exception. The brand set up its bath bomb pop-up to showcase its 54 new bath bomb creations using absolutely no signage. Instead, attendees could download the Lush…

O Twitter nos últimos tempos vem estudando maneiras de tornar sua plataforma um pouco mais saudável para seus usuários, especialmente depois que seguidas pesquisas apontaram que a rede social é dentro do atual cenário uma das (senão a) mais pesadas no campo emocional. Não tem sido fácil: embora várias medidas positivas tenham sido implementadas (incluindo …

O post Twitter considera “esconder” likes e retweets para tornar plataforma mais saudável apareceu primeiro em B9.

A indústria de produtos eróticos é criativa (e fatura alto com isso), e nos últimos anos tem aproveitado de diferentes tecnologias para aprimorar suas criações. Com isso, o mais recente produto, no mínimo bem curioso, lançado nesse nicho é o CockCam, considerado uma GoPro para pênis. Esse é primeiro anel peniano do mundo a vir …

O post Inventaram uma GoPro para pênis. É verdade! apareceu primeiro em B9.

The road to the next generation of wireless has thus far been paved with asterisks. Verizon rolled out the first 5G network last year (but the equipment doesn’t meet 5G standards and it only covers home internet) while AT&T rolled out the first mobile 5G network in December (but the service relies on a hotspot…

Tech companies, facing intense scrutiny for the spread of misinformation about the safety of vaccinations on their platforms, on Wednesday received a letter from a leading medical professional organization imploring them to do more to address the issue. The letter, from the professional group the American Medical Association (AMA), begged executives like Amazon CEO Jeff…