The announcement by the Association of National Advertisers late last year that brand purpose was chosen by its members as the 2018 Marketing Word(s) of the Year served as a timely reminder that so-called purpose marketing has come of age. But that doesn’t mean that marketers have discovered the secret sauce for making it work….
Dan Wakeford, the deputy editor of People, has been tapped to helm the entertainment news publication a day after longtime editor in chief Jess Cagle announced he would step down at the end of the month. Wakeford will take charge of the publication effective April 1 and will report directly to Bruce Gersh, the president…
With home-shopping season upon us, StreetEasy has officially debuted its latest ad campaign, “There’s Only One City.”
The 2019 campaign features an array of still photography depicting real-life scenes familiar to New Yorkers, paired with copy that highlights how these relatable, everyday moments are unique to life in this epic city. To us New Yorkers, New York isn’t just another place to live — it’s the center of the universe.
The campaign was created in partnership with Lightning Orchard, a new, New York City-based creative agency, and aims to acknowledge and celebrate New Yorkers’ desire to thrive and belong in the greatest city on earth. As a brand that’s exclusively dedicated to helping people find a home in New York City, we wanted to celebrate the unique experience of living here and credit New Yorkers for their choice to call the center of the universe home.
You’ll see the ads throughout the city, focused around the places where New Yorkers spend their time: on streets, sidewalks, subway stations, subway cars, buses and taxis. For the first time, this year the ads will also be featured in local magazines, including New York and TimeOut New York, as well as large-format spots around the city, including billboards and wallscapes in some of New York’s most popular neighborhoods.
Too many kids grow up in a family affected by alcohol, and too often kids become their parent’s parent.
In this story a young boy takes care of his father, clean up his mess, and makes him lunch, with a hidden message.
Coop Bank believes that life in Estonia shouldn’t only be possible in bigger cities. We bring elementary banking services into every nook and cranny of Estonia – to places where other banks have closed their doors or where they have never even been available. To illustrate this idea, the fictional Isle of Rahnu is created – a symbol that living conditions improve everywhere with Coop Bank.
Coop Bank believes that life in Estonia shouldn’t only be possible in bigger cities. We bring elementary banking services into every nook and cranny of Estonia – to places where other banks have closed their doors or where they have never even been available. To illustrate this idea, the fictional Isle of Rahnu is created – a symbol that living conditions improve everywhere with Coop Bank.
(TrendHunter.com) VECTRE is a full-service virtual and augmented reality company that develops customized solutions for a wide range of different purposes.
By taking its clients through each step of the process,…
Compensation based on experience; competitive benefits:
Sharp Communications:
This position will act as day-to-day point person across client accounts, while also managing junior staff. Agency experience a plus.
New York City, New York
The last 12 months saw media giants face several data-related incidents: 87 million people had their Facebook data siphoned by Cambridge Analytica–nearly 40 million more than first expected–and 500,000 Google Plus users were exposed by a security flaw. The effects of these events were felt worldwide. Consumer trust was dented, especially for companies shown to…
It’s a pivotal moment for the TV industry. For years, TV has been the primary means for marketers to create positive brand association and mass awareness. Think of Procter & Gamble’s “Thank You, Mom” spots that have aired during the Olympics since 2010the goal was to reach a huge swath of the population with a unifying, emotionally resonant message.
TV is still incredibly effective at increasing brand awareness broadly. For a more recent example, look to Burger King’s Andy Warhol Super Bowl spot, which boosted purchase consideration among viewers by 8 percent and increased positive buzz by 20 percent among 18- to 34-year-olds.
TV as a broad awareness channel isn’t going anywhere, but as the worlds of traditional TV advertising and digital advertising come together, the medium is expanding and changing how marketers think about their customers’ path to purchase. Addressable TV advertising can use the same data sets as digital media, so marketers can reach audiences on the big screen in their homes, at scale. And in an increasingly fragmented landscape, marketers can engage their customers with TV like never before. Addressable TV is changing the landscape for marketers, consumers and media owners.
Olay the musical opens on Broadway April 9. But if you can’t make it, don’t worry. At least you can get the Febreze album.
The Procter & Gamble Co. brands are diving deep into some strange musical adventures because music has worked surprisingly well for them lately, so they’re reaching back to hit higher notes.
Olay’s Broadway musical, “The Road to Glow,” will have a one-night engagement at New World Stages on 50th St., playing off success of last August’s “I Can’t Wait to Wash My Face” video produced for the brand by Gary Vaynerchuk’s women’s lifestyle site PureWow.
It’s a pivotal moment for the TV industry. For years, TV has been the primary means for marketers to create positive brand association and mass awareness. Think of Procter & Gamble’s “Thank You, Mom” spots that have aired during the Olympics since 2010the goal was to reach a huge swath of the population with a unifying, emotionally resonant message.
TV is still incredibly effective at increasing brand awareness broadly. For a more recent example, look to Burger King’s Andy Warhol Super Bowl spot, which boosted purchase consideration among viewers by 8 percent and increased positive buzz by 20 percent among 18- to 34-year-olds.
TV as a broad awareness channel isn’t going anywhere, but as the worlds of traditional TV advertising and digital advertising come together, the medium is expanding and changing how marketers think about their customers’ path to purchase. Addressable TV advertising can use the same data sets as digital media, so marketers can reach audiences on the big screen in their homes, at scale. And in an increasingly fragmented landscape, marketers can engage their customers with TV like never before. Addressable TV is changing the landscape for marketers, consumers and media owners.
competitive:
Creative Circle:
Position: Account ManagerLocation: GilbertStatus: Full TimeEstimated Duration: Full TimeStarts: Within a Couple WeeksRate: DOEJob Description:Our agen
Gilbert, Arizona
competitive:
Creative Circle:
Position: Account DirectorLocation: GilbertStatus: Full TimeEstimated Duration: Full TimeStarts: Within a Couple WeeksRate: DOEJob Description:Our age
Gilbert, Arizona
(TrendHunter.com) The Travel Light Series is from MEC recently got an update that allowed for most of its packaging to be removed to allow the products fold into themselves to show off their compact nature, cut costs…
Some brands like to slap the “experiential” label on their events when they’re really just offering an open bar. (Getting drunk isn’t a brand experience, folks.) But considering that Dell’s activation was literally called The Experience, it needed to make it … well, an experience. And it pulled out all the stops in its immersive…
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Advertising Agency:TBWA, Paris, France
Advertising Managers:Caroline Chabrol, Michaël Chéflès, Chloé Cochart
Agency Managers:Marina Zuber, Stephanie Decombe, Maurane Pauli
Executive Creative Directors:Benjamin Marchal, Faustin Claverie
Copywriter:Timothée Le Maître
Art Director:Marie Carrasco
Art Buyer:Elise Kubler
Illustrators:Wenyi Geng, Olivier Bonhomme
Strategic Planner:Cédric Charron
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
