South by Southwest continues to prove itself to be both cradle and crucible for experiential marketing as brands from Showtime to Land O’Lakes hosted packed activations this year across downtown Austin, Texas. Adweek caught up with three CMOs–Land O’Lakes’ Tim Scott, Visible’s Minjae Ormes and Showtime’s Donald Buckley–to discuss what they were up to at…
And finally… Time is out today with an animated version of its latest cheeky cover (the issue hits newsstands tomorrow):
At 7even Interactive, we throw you right into the deep end from the very first day.
A simple plastic bag seems harmless, but it can represent extreme suffering – and even death – for thousands of animals in the oceans. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign.
3D ads have been created in partnership between Tribal Worldwide São Paulo and DDB Guatemala, that bear the caption, “The plastic you use once tortures the oceans forever.”
The ads show different marine animals such as seals and turtles in extreme agony after coming in contact with plastics from items used in our daily lives and generally discarded without any special care. The 3D production was developed by Notan Studio.
Marc Mathieu, Samsung USA chief marketing officer, is departing the company after nearly four years. Samsung declined to say who will hold the electronic manufacturers top marketing gig, or where Mathieu is heading next.
“Marc has left Samsung Electronics America to pursue opportunities outside of the company,” a Samsung spokesman said in an emailed statement. “Marc was a valued leader who made significant contributions during his tenure at Samsung. We thank him for his time and efforts, and wish him the best in his future endeavors.”
Mathieu joined the company in July 2015 following stints at Unilever and Coca-Cola. During his tenure he helped guide Samsung to record-breaking profitability, overcoming some highly publicized stumbles. In August of 2016, Samsung’s much-anticipated Galaxy Note 7 smartphone began catching fire and by October of that year, the Department of Transportation had banned the phone from commercial airplanes.
If you’ve been to South by Southwest you know that it’s easy to start the day looking put together and end it with limp hair, hurt feet and in need of a space to decompress. That’s why Rent the Runway offered attendees the chance to change their outfit as well as get their hair and…
Mirum U.S., the WPP agency formed in 2015 via the consolidation of J. Walter Thompson’s global digital properties, has announced a series of key promotions following the recent departures of founder and former global CEO Dan Khabie, who resigned to pursue other opportunities in January, and global CMO John Baker. Baker, who just confirmed to…
Faltam agora menos de dois meses para o fim do primeiro grande ciclo de filmes do Marvel Studios, e é claro que a ansiedade da galera para descobrir o que aconteceu após o estalo de Thanos (Josh Brolin) em “Vingadores: Ultimato” está na tampa. Depois de um primeiro teaser no fim de 2018 e uma …
O post “O que for preciso”: “Vingadores: Ultimato” ganha 2° trailer com participação da Capitã Marvel apareceu primeiro em B9.
As pessoas realmente não cogitam utilizar outra forma de comunicação que não seja a troca de mensagens instantâneas. A prova disso é a mais recente instabilidade pela qual passou o Facebook durante a última quarta-feira, 13/03, e que também afetou suas principais plataformas: Instagram, Messenger e WhatsApp. Sem conseguir utilizar direito esses canais, a resolução …
O post Enquanto Facebook ficou instável, Telegram ganhou 3 milhões de novos usuários apareceu primeiro em B9.
Ontem e hoje vi dois palestrantes incríveis falarem sobre design. O primeiro, Bjarke Ingels, é um arquiteto mais conhecido por ter participado da série “Abstract”, na Netflix, e por ter desenhado a casa-museu da Lego na Dinamarca. Os projetos de Ingels me lembraram muito os de Zaha Hadid: são construções lindas, que mesclam brilhantemente o geométrico …
O post SXSW 2019: Sustentablidade hedonista, a nova onda do design apareceu primeiro em B9.
Segundo um relatório apresentado pelo The Wall Street Journal, a Uber está em negociações com alguns investidores, incluindo o SoftBank Vision Fund, para garantir um investimento de até US$ 1 bilhão para sua frota de veículos autônomos. Ainda segundo o relatório, o acordo valorizaria o negócio entre US$ 5 bilhões e US$ 10 bilhões, e …
O post Uber negocia para conseguir investimento de US$ 1 bilhão para sua frota autônoma apareceu primeiro em B9.
O Google anunciou na noite de ontem (13) que está encerrando as atividades do Spotlight Stories, estúdio que servia como “unidade imersiva de entretenimento” da empresa. De acordo com a Variety, foi oferecido aos funcionários da divisão novas posições dentro do Google antes da divulgação do anúncio. O Spotlight Stories originalmente havia sido desenvolvido pela …
O post Google fecha seu estúdio de filmes em realidade virtual apareceu primeiro em B9.
Rather than launching a new product we recommended launching a new branded investment approach called – Fortified Investing. This enabled us to package the entire offering of 3 new liquid alternative funds, their existing mutual funds, their advisor education program and their thought leadership around portfolio construction under one more compelling banner. This would separate them from all the new product launches hitting the street while amplifying their expertise and tenure against the big banks.
Our communication strategy was to position the new comers as inexperienced, that would open advisors up to unnecessary risk who were considering going into liquid alternatives, effectively positioning them before they could position themselves.
Our creative (consisting of website launch and corporate posters) demonstrated the sophisticated expertise required to invest, through the use of a “chemistry” metaphor and the line – The chemistry of alternatives. Chemistry requires exact formulas for things to work properly and this was the essence of why Picton was the better choice.
Leaving after a five-year stint is the veteran entertainment journalist Jess Cagle. Taking his place is Dan Wakeford, who learned his craft in London.
(TrendHunter.com) This extravagant evening dress became a viral sensation as users of social media repeatedly shared the silhouette online. Launched by Bulgarian-based bridal brand Tonena’s Etsy shop, the…
SXSW felt like a trip around the globe–and not just because of the amazing cuisine. Tourism houses had a massive presence at this year’s festival, and even seasoned Adweekers were stumped as to why. So we decided: Why not ask them ourselves? Adweek video producer/editor Josh Rios and I spoke with marketers from Scandinavia, Australia…
If you happen to be a bank in the United States, you’ve got your work cut out for you. No, not in terms of making money: FDIC-insured banks’ Q4 net income rose $33.8 billion over the same period last year. The problem, of course, is image. According to the Edelman Trust Barometer, financial services institutions…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
