Hasta La Creative!

Dwyane Wade and Gabrielle Union may be happily married, but that doesn’t mean the two stars of their respective fields aren’t a tad competitive when it comes to one upping each other. The pair appear in the inaugural campaign for Gatorade Zero, which bills itself as offering “all the electrolytes, zero sugar.” Gatorade Zero quietly…

One day before the long-anticipated $71.3 billion merger between the Walt Disney Company and 21st Century Fox is scheduled to close, Fox has created the standalone company that several of its assets will be spun off into ahead of the acquisition. Fox Corporation, which had been known unofficially as “New Fox,” is now a publicly…

A promessa de que o Instagram tornaria a plataforma ainda mais completa para o comércio era antiga, mas chega finalmente por completo hoje, trazendo um recurso de checkout para o app. Com o checkout, você pode armazenar suas informações de pagamento no Instagram para fazer compras de forma mais rápida, sem sair do app. Em …

O post Marcas como Nike e Adidas já permitem que você compre produtos pelo Instagram sem sair do app apareceu primeiro em B9.

Secret has launched an “Equal Work. Equal Sweat. Equal Pay” ad featuring women’s soccer players and the timing is spot on: It comes on the heels of the U.S. Women’s National Soccer Team suing the U.S. Soccer Federation last week demanding pay and benefits equal to the men’s team.

Procter & Gamble Co., however, says the timing of the ad to the suit was not planned. It was “more of a coincidence,” says Sara Saunders, associate brand director for P&G. The ad stems from research going back nine months, she says, which found equal pay kept coming up when the brand asked women what makes them sweat. That initially led to a November musical ad featuring soccer star and equal-pay advocate Abby Wambach among others.

The new ad comes from WPP’s Berlin Cameron, which handles Secret work around its U.S. Women’s Soccer partnership. Wieden & Kennedy remains the brand’s agency of record. As part of the program, Secret has pledged $100,000 to Girls Leading Girls for soccer camps and leadership training, plus $1 more (up to $25,000) for every stick of Secret Outlast sold by July 1.

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In this installment of our series celebrating Adweek’s 40th Anniversary, we hear from brand leaders at both iconic brands and those challenging the status quo. Pinterest, IHOP, Peloton and SmartyPants were among the speakers at our Brandweek: Challenger Brands event last month. After they shared their best practices with the audience, we asked them how…

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(TrendHunter.com) These March 2019 modern trends range from sculptural abstract homes to modular desk organizers. Standouts in the architecture realm include Penda’s hutong design in Beijing. The unique housing…

Facebook users were feeling musical in February, as cigar box guitar and classic rock were both Topics to Watch for the month, according to Facebook IQ. Conversation about cigar box guitar and associated topics New Orleans, string instrument, Samantha Fish, slide guitar, pickup, electric guitar, blues, ukulele, acoustic guitar, guitar and bass guitar was up…

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

Cadbury, the chocolate brand owned by Mondelez International, ran a lighthearted, treasure hunt-themed marketing campaign in the U.K. that backfired in a big way; the campaign was decried as “irresponsible” and “intensely stupid.” The brand had encouraged people to search for undiscovered treasures at Viking-, Roman-era or other historical sites. One ad urged people to “grab your metal detector and go hunting for Roman riches!”

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TV commercials may not be so superior to digital ads when it comes to viewability as the industry believes. According to a new study from IPG Media Lab, 29 percent of TV commercials are not actually seen by viewers.

The media agency worked with TVision to analyze six months of TV viewing behavior to assess how often people are actually seeing commercials. Using a term that’s more often used in the digital landscape, the study says that 29 percent of TV ad deliveries are not “viewable,” meaning nobody is in the room for at least two seconds while the commercial is airing. This compares to 31 percent of digital video being unviewable.

“Viewability has long been a term of discussion in the digital advertising landscape, but now the industry is realizing just how difficult it is to measure linear TV’s viewability as well, and track exactly how and when ads are being viewed,” Chad Stoller, managing partner for IPG Media Lab, said in a statement.

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