Burger King’s App Lets Fans in Brazil ‘Burn’ Competitors’ Ads and Score Free Whoppers
Posted in: UncategorizedThere’s a longstanding tradition in advertising of trying to hack, mock or otherwise leverage a competitor’s ads. (A personal favorite is when Newcastle bought an ad next to Stella Artois’ outdoor board just to mock the word “chalice.”) But Burger King has now truly taken this tactic into the mobile era with its new Brazilian…
Stranger Things Teases the Best—and Scariest—Summer Ever in Season 3 Trailer
Posted in: UncategorizedOne summer can change everything–especially if it takes place during Stranger Things. The hit Netflix series, which last aired in October 2017, just released a new Season 3 trailer that teases the best–and scariest–summer ever. The third season will be set in the summer of 1985, which is a departure from the previous two seasons,…
Google Fined $1.7 Billion for Violating EU Antitrust Laws
Posted in: UncategorizedThe European Commission’s top competition regulators this morning fined Google nearly $1.7 billion, saying that Google abused its position in the market when third-party websites used its AdSense for Search product. The fine, equaling 1.49 billion euros, is only the latest that European regulators have brought against the tech giant over antitrust violations. The search…
Terceira temporada de “Stranger Things” ganha trailer
Posted in: UncategorizedA escalada de poder de “Stranger Things” dentro da programação da Netflix sem dúvida é impressionante. De uma série cuja premissa a princípio só atraía ao serviço por reunir toda a nostalgia (e clichês) dos anos 80 em uma mesma história, a produção sobre as crianças e adultos da cidade de Hawkins é hoje o …
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Caixa de Histórias 163 – Correr
Posted in: UncategorizedNesta semana descobrimos como a corrida pode mudar a vida mesmo depois dos 50 em “Correr” de Drauzio Varella. ======== OUÇA Download | iTunes | Feed ======== COMPRE O LIVRO Amazon ======== COMENTADO NO EPISÓDIO Promoção Piracanjuba – Instagram Site da Piracanjuba CDH98 – PrisioneirasCDH 134 – Do que eu falo quando falo de corrida …
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Depois de lançamento do Stadia, Xbox promete novidades ainda maiores
Posted in: UncategorizedOntem, o Google anunciou sua plataforma de jogos por streaming, o Stadia, e a repercussão não poderia ser maior, afinal, o lançamento é um marco para a indústria dos games. E é claro que as empresas concorrentes ficaram, digamos, balançadas. Através de um memorando interno para a equipe do Xbox, o diretor de jogos da …
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Google slapped with $1.7 billion fine from European regulators
Posted in: UncategorizedThe European Union continues to target Google, fining it roughly $1.7 billion on Wednesday for violating antitrust laws.
It’s the third time that Google has been slapped with a fine from E.U. regulators, bringing the total overall figure to roughly $9 billion, with all three violations spearheaded by European Competition Commissioner Margrethe Vestager.
Google was fined “for illegal practices in search advertising brokering to cement its dominant market position,” Vestager said on Twitter. “They shouldn’t do that it denied consumers choice, innovative products and fair prices.”
Tech We’re Using: Talking to Taffy Is Low Tech. And Intense.
Posted in: UncategorizedArmed with an Olympus recorder, she’s spent time with Gwyneth Paltrow and Bradley Cooper. Here’s how Taffy Brodesser-Akner of The New York Times Magazine tries to make herself unobtrusive in interviews.
LinkedIn Is Rolling Out Lookalike Audiences and Audience Templates
Posted in: UncategorizedLinkedIn beefed up its ad-targeting options with three new offerings: lookalike audiences, audience templates and the addition of search data from Microsoft corporate sibling Bing to its recently introduced interest targeting. LinkedIn Marketing Solutions senior product manager Jae Oh shared details about the updates in a blog post saying that they will be available to…
The 2016 Election Inspired This Woman to Launch an Agency Devoted to Progressive Politics
Posted in: UncategorizedFor Kathryn Jones (and, likely, countless other Americans), the 2016 election of U.S. President Donald Trump came as a wakeup call. And now, she’s taking action. Jones, a longtime executive in the digital media space–in 2011, she founded VirtualArtsTV, which produces multi-camera, live-streaming events for performance-arts clients–has officially opened her latest venture: Collective Agency, a…
Cap’s All, Folks: Twitter Will Limit Apps’ Requests to Users and Mentions Timeline API Endpoints
Posted in: UncategorizedTwitter will begin taking a closer look at how developers and their applications are using its user and mentions timeline API (application-programming interface) endpoints. Starting June 19, user-auth and app-auth requests will be limited to a total of 100,000 per day, on a per-app and per-endpoint basis, meaning that a single developer app can make…
Kia Ceed: Sheep
Posted in: UncategorizedPrint
KIA
Kia Ceed with Driver Attention Warning System.
Advertising Agency:Ogilvy & Mather, Greece
Creative Director:Leonidas Arvanitis, Vangelis Tolias
Art Director:Vangelis Tolias
Copywriter:Athanasios Rebelos, Nikos Mavrias
Photographer:Vassilios Michail
Digital Artist:Tereza Ferentinou
Illustrator:Fontas Vahos
Disney's acquisition of Fox is finally a done deal: Wednesday Wake-Up Call
Posted in: UncategorizedWelcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
The Walt Disney Co.’s $71 billion deal to acquire most of 21st Century Fox is finally complete; it closed just after midnight on the East Coast. Disney now controls assets including the Twentieth Century Fox studio, Twentieth Century Fox Television, FX Networks, National Geographic Partners and most of Hulu. In a news release, Robert Iger, Disney’s chairman and CEO, called it “an extraordinary and historic moment for us.”
Womanizer: Scream Your Own Name
Posted in: UncategorizedOutdoor
Womanizer
While Sex toy ads have historically been relegated to classifieds and other lower profile publications, The Garden is bringing them front and centre—alongside one of Canada’s busiest highways. A new billboard for WOW Tech Group’s sex toy brand ‘Womanizer’, with the provocative headline, “Scream your own name” has been standing tall along one of Toronto’s busiest highways, the QEW at the 427, for a record-breaking three weeks. Longer than any billboard of its kind in North America.
Advertising Agency:The Garden, Toronto, Canada
Creative Director:Shane Ogilvie
Strategy Director:Shari Walczak
Art Director:Rob Dean
Copywriter:Rebecca Gillis
Project Cultivator:Sam Sabatini
Director of Visual Media:Jamie Morren
Exide: Killer Colours: Motorcycle Splash, SUV Splash, Hatchback Splash
Posted in: Uncategorized


Every year during Holi, one of India’s most popular festivals celebrated across the country with colours, a lot of road accidents are reported due to drunk driving. However, quite a few of them also happen due to water balloons being thrown on moving vehicles, which blinds the driver. This year, Exide, India’s largest automotive battery brand raises awareness about such mishaps, and asks us to play Holi responsibly.
Understanding The Times: How The Times Decides What to Investigate
Posted in: UncategorizedRebecca Corbett and Dean Murphy, who lead our investigations team, answer questions about how they decide which projects to pursue, where they get tips and whether their jobs are as thrilling as the movies make them out to be.