Hasta La Creative!

Sound familiar?

Audio cues that accompany brand logosknown as sonic logos–have the power to drive instant recall from listeners, cementing brands to their signature sound in the minds of consumers.

On March 20, Pandora revealed its own sonic logo, becoming the first major audio streaming platform to have one; neither Spotify nor Apple Music have their own yet. That’s surprising, considering their brands entirely revolve around music.

Continue reading at AdAge.com

Peloton made a name for itself as a fitness bike purveyor, where consumers could stream their favorite musical artists while cycling in the comfort of their own homes. Now, that reputation is under threat from a copyright lawsuit that accuses the seven-year-old brand of stealing music.

On Tuesday, several members of the National Music Publishers Association including Downtown Music Publishing and The Royalty Network filed a lawsuit against the New York-based Peloton, alleging infringement of over one thousand musical works. The group is seeking damages in excess of $150 million. The suit alleges that Peloton has used unlicensed recordings from artists such as Rihanna, Bruno Mars, Lady Gaga, Ariana Grande and Justin Timberlake.

“Music is a core part of the Peloton business model and is responsible for much of the brand’s swift success,” said NMPA President and CEO David Israelite in a statement. “It is frankly unimaginable that a company of this size and sophistication would think it could exploit music in this way without the proper licenses for this long, and we look forward to getting music creators what they deserve.”

Continue reading at AdAge.com

Twitter is marking the first-ever European Media Literacy Week this week with a host of initiatives across countries in the European Union. Public policy manager for Europe, the Middle East and Africa Ronan Costello wrote in a blog post, “While we firmly believe in the power of open, public conversation, the speed of the internet…

Depois de anunciar os novos iPad Air e iPad Mini, a Apple lança mais uma novidade, sua segunda geração de AirPods. Os novos modelos são equipados com o chip H1, que oferece eficiência de desempenho, uma conexão mais rápida entre os pods e seus dispositivos e a capacidade de solicitar a Siri. Devido à eficiência …

O post Em mais um anúncio discreto, Apple lança novos AirPods apareceu primeiro em B9.

A plataforma de streaming de música Pandora quer dar aos seus usuários mais controle sobre quais músicas suas estações de rádio personalizadas tocam. O novo recurso chamado Pandora Modes permite escolher outros algoritmos para trabalhar ao seu favor. O algoritmo clássico da Pandora, assim como o de outras plataformas de streaming, como Spotify, já sabe …

O post Pandora permite que você mude seu algoritmo para selecionar as músicas que quiser apareceu primeiro em B9.

(TrendHunter.com) Ahead of National Plant a Seed Day on March 20th, Chipotle is introducing the ‘Home Grown Chipotle’ garden box, which includes all of the seeds, supplies and instructions required to…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Uber shows one of its Uber Eats delivery drivers on the job in a spot with the tagline “Let’s Eats.” In a March Madness-themed AT&T ad, an announcer offers some color commentaryliterally. And Dwyane Wade and Gabrielle Union engage in a little friendly (we think?) competition in Gatorade’s latest.

Continue reading at AdAge.com

Ikea and creative agency Ogilvy New York have worked together on quite a few campaigns, but none of them have felt quite as, um, satisfying as their latest, rather cheeky collaboration. To help burgeoning home decorators achieve enlightened spacial fulfillment, the furniture titans have released a 44-page digital guidebook titled The IKEA K?ma Sutra: The…

Etihad Airways has selected independent agency Crossmedia as its global agency of record, effective immediately, after a review. Starcom had been global media AOR for the national airline of the United Arab Emirates since July 2015. A spokeswoman for Starcom declined to comment, but one person close to the review said the Publicis Groupe-owned agency…

SkinnyPop has gobbled up 12 percent of U.S. market share in the popcorn industry since it debuted nine years ago. Now it has a new agency and is eyeing a more ambitious future.

In 2015, the Austin, Texas-based brand went public as part of Amplify Snack Brands, which was then acquired by Hershey for $921 million in a deal announced in December 2017. According to 2018 data from Euromonitor, SkinnyPop is bested only by PepsiCo’s Smartfood (which has nearly 18 percent) in terms of U.S. market share in the popcorn category.

“SkinnyPop is such a rapidly growing brand in the better-for-you space, not just in popcorn,” says Kyle Banahan, Amplify’s director of marketing. As the company is thinking about becoming a master brand, it is upping its investment in marketing, he says.

Continue reading at AdAge.com