Hasta La Creative!

If industry headlines and anonymous commentary are to be believed, job-seekers should run for the hills rather than risk their sanity and professional fulfillment on the ad agency life. High turnover, ever-shrinking margins, tough clients, inequality, lack of work-life balance, transparency woes, offshoring of jobs, consolidation and clients taking business in-housethe list of gripes is long.

But dammit, there’s so much good stuff here. This industry has things to work on, but by letting this negative narrative define us, we’re admitting defeat, allowing some of our best and brightest to head for perceived greener pastures, and slowing the pipeline of incredible talent that sees marketing as a promising career option.

Enough.

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Wednesday began with Disney completing its $71.3 billion purchase of 21st Century Fox, and ended Fox Entertainment airing a TV spot that celebrated its “fresh start” as a newly spun-off company. Fox Corporation became a standalone company on Tuesday, one day before the Disney-Fox merger closed. It will house the 21st Century Fox assets that…

Shatner takes the backseat

It’s spring-break season, and the travel agencies are ramping up the marketing. Earlier this month, Orbitz returned to TV for the first time in nearly a decade with a campaign from Havas Chicago. Now, Booking Holdings-owned Priceline is rolling out work, its first with new creative AOR Grip Limited, based in Toronto. The first spot, which stars actress Kelly Cuoco, hits on some familiar joke fodder like family reunions, barbecuing sports fans and romantic pottery sessions.

Priceline had been fronted by William Shatner. The actor has a way of coming back, though. The brand killed off his “Negotiator” character in 2012, but then quickly resurrected him. He was in Priceline ads as recently as last year. “While Kaley Cuoco is now the Priceline spokesperson, we do indeed still have a relationship with Mr. Shatner,” Priceline stated.

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A Volvo passará a colocar câmeras dentro de seus veículos para o monitoramento dos motoristas. Segundo o comunicado da empresa, a intenção é que as câmeras detectem quando o motorista estiver bêbado ou distraído, intervindo para diminuir a velocidade ou até mesmo estacionar o carro com segurança. Ainda segundo a empresa, as câmeras automotivas vão …

O post Volvo usará câmeras em carros para evitar acidentes com motoristas bêbados ou distraídos apareceu primeiro em B9.

Amanhã, 21/03 poderemos ver o primeiro Doodle do Google desenvolvido com inteligência artificial. Feito em parceria com as equipes do Google Magenta e do Google PAIR, o Doodle celebra o renomado compositor e músico alemão Johann Sebastian Bach, e traz uma experiência interativa que incentiva os usuários a compor uma melodia. Ao pressionar um botão, …

O post Google apresenta primeiro Doodle com inteligência artificial em homenagem a Bach apareceu primeiro em B9.

Quem é fã de programas de culinária provavelmente conhece o “Chef’s Table”, série de documentários da Netflix que passeia pelos “bastidores” dos restaurantes dos principais chefs de cozinha do mundo com aquele gostinho de “porn food” de dar água na boca. O Burger King resolveu pegar emprestada a ideia da produção e criar o seu …

O post Burger King lança minidocumentário aos moldes de “Chef’s Table” para divulgar seu café apareceu primeiro em B9.

Nvidia is showing off the power of a cutting-edge field of artificial intelligence with a new tool that turns rudimentary computer doodles into images that could pass for real photographs. The software, which the Silicon Valley chip company plans to eventually integrate into its forthcoming AI Playground web studio, draws on a data set of…

Pringles wants to be the chip of choice for esports players.

The Kellogg brand has nearly doubled its investment when it comes to sponsorships in the online competitive gaming space.

Pringles first began a partnership with ESL, formerly Electronic Sports League and widely known as the world’s largest esports company, in October 2017 by sponsoring a single event–ESL’s One Hamburg in Germany. The next year saw the brand sponsor two events, one in Germany and one in Poland. Now, in 2019, Pringles will sponsor seven ESL esports tournaments across 13 European countries from Sweden to Romania, according to Toan Nguyen, executive strategy director for Jung von Matt, the Hamburg-based marketing agency Pringles is working with for all esports-related work.

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The mobile advertising network Kiip has replaced its co-founder and CEO, who has been on leave since February after he was accused of sexual assault. On Monday, the company announced it has hired Jason Lapp, a longtime executive at WPP’s data-analyst giant Kantar, to replace Brian Wong, who is facing second-degree felony charges after a…

The concept of an agency trading desk as a central hub within a holding group network, where media buyers can source audiences using ad tech, is a little over a decade old and a term that has fallen out of favor in more recent years. Voices raising questions around the margins these desks made became…