The suit, MillerCoors LLC v. Anheuser-Busch Companies LLC, was filed Thursday in U.S. district court for the western district of Wisconsin.
AB InBev did not immediately respond to a request for comment.
Walmart Chief Technology Officer Jeremy King is leaving the country’s largest retailer to join Pinterest as head of engineering, the social media company said Thursday. The job at Pinterest was previously held by Li Fan, who jettisoned off to a similar role at scooter upstart Lime in July.
Pinterest, which filed to go public in February, is looking to scale its ad business by connecting consumers with products sold at Target, or vacations in Italy, for example, through visual search discovery. Given how Pinterest executes these sales, King’s background in both engineering and products likely encouraged his hiring.
Pinterest is trying to monetize its 250 million-plus users ahead of its initial public offering. Some 97 percent of the top 1,000 most popular searches on Pinterest are non-branded, meaning someone who searches for “brown leather jacket” will see styles, but likely won’t be able to purchase the item. A tool called “Shop the Look” applies computer vision to find similar items for sale, and it’s an area King will likely tinker with upon his arrival at Pinterest.
In the latest addition to the pile of security- and privacy-related issues plaguing Facebook, account passwords for hundreds of millions of users were stored on the company’s internal servers in plain text. The only good news: Facebook claims that no one outside of the company had access to the information, and it has not found…
Facebook said it had found no evidence of abuse and it was not requiring users to change their passwords, but you should do it anyway.
(TrendHunter.com) As luxury brands are preoccupied in providing consumers with ultra-compact and even incredibly small bag silhouettes, Louis Vuitton counters this movement with a grotesquely gigantic backpack. Apart…
Welcome to the latest edition of Ad Age Publisher’s Brief, our new roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition.
USA Tomorrow: In a story titled “Oaktree Capital Expresses Confidence in Digital First’s Bid for Gannett,” The Wall Street Journal’s Cara Lombardo and Lukas I. Alpert report that,
Digital First Media took a step forward in its hostile bid for Gannett Co., with a debt specialist indicating Digital First could raise the funds needed to pay for the $1.4 billion takeover. Oaktree Capital Management LP, a credit-investment firm with $120 billion of assets as of December, told Digital First it is “highly confident” in Digital First’s ability to attain a debt financing package of at least $1.725 billion in connection with the offer for the USA Today publisher, according to people familiar with the matter. Digital First, officially known as MNG Enterprises Inc., offered to buy Gannett in January for $12 a share.
One day after Adweek reported that Netflix recently dissolved its entire global brand marketing team, one of the streaming service’s top marketers has found a new home. Stephen Bruno, who spent four years as vp of creative marketing at Netflix, has been named MGM’s new CMO. He’ll start in April and will oversee global marketing…
Comcast is releasing a new streaming service for its internet-only customers that will essentially help them organize all of their other streaming services. Called Xfinity Flex, the offering is designed to continue the company’s commitment to being the “aggregator of aggregators” as consumers move deeper into having multiple internet-based devices and content subscriptions, said Matt…
Havas has hired industry veteran John Norman as its chief creative officer in Chicago. Norman will oversee a creative department with a client roster that includes Hefty, Reynolds, Orbitz, Mike’s Hard Lemonade, Cracker Barrel and Moen. He fills the vacancy left by former Havas North America co-chairman and CCO Jason Peterson, who departed “on mutual…
A sequência do livro “Me Chame Pelo Seu Nome” já tem nome e data de lançamento definidos. A continuação da história de Elio terá o título “Find Me” e chega às livrarias no dia 29 de outubro. Segundo o comunicado da editora Farrar, Straus and Giroux, a história desenvolvida pelo autor André Aciman se passará …
O post Livro sequência de “Me Chame Pelo Seu Nome” será lançado em outubro apareceu primeiro em B9.
No Dia Internacional da Sínrome de Down, o Instituto Mano Down estreia um filme institucional delicado e que tem como objetivo conscientizar sobre como a sociedade lida com as pessoas com a síndrome. Com produção da Quarteto Filmes, o vídeo fala sobre convivência e aceitação das diferenças, além da importância de se informar sobre o …
O post Filme do Instituto Mano Down mostra que maior desafio é lidar com pessoas sem Síndrome de Down apareceu primeiro em B9.
A CNN Brasil apresentou sua identidade visual, que segue o padrão usado por todas as outras franquias do canal de notícias norte-americano. A identidade foi desenvolvida pelo grupo de designers que trabalha na sede da CNN, em Atlanta. Segundo Douglas Tavolaro, CEO da CNN Brasil, o lançamento é parte importante da implantação do canal no …
O post CNN Brasil divulga sua identidade visual apareceu primeiro em B9.
Online
Burger King
Advertising Agency:DAVID, São Paulo, Brazil
Managing Director:Sylvia Panico
DAVID SP:Sylvia Panico
VP Executive Creative Director:Rafael Donato
Creative Director:Edgard Gianesi
Copywriter:Luca Trincanato
Art Director:Marlus Lau
Account:Carolina Vieira, Rafael Giorgino, Roberta Magalhães, Martina Adati
Producer:Fabiano Beraldo, Fernanda Peixoto, Silvia Neri, Brunno Cunha, Gustavo Viola
DAVID:Fabiano Beraldo, Fernanda Peixoto, Silvia Neri, Brunno Cunha, Gustavo Viola
Planning:Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media:Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira, Silvia Sakurai, Luana Paolillo
Social Media:Lucas Patrício
Innovation Technology:Toni Ferreira, Gustavo Nanes, Karine Viegas, Ully Correa
Data Intelligence:Mailson Dutra, Guilherme Campos
Client Approval:Fernando Machado, Marcelo Páscoa, Ariel Grunkraut, Thais Nicolau, Bruna Yoshida, Mariana Santos, Stephanie Pellin
Production Company:(APP) VZLab, Café Royal, Hogarth
Team VZLab:Luiz Evandro, Giovani Ferreira, Andre Sernaglia, Eliza Flores, Marcia Sumie, Daniela Murai, Daniela Murai, Giovani Ferreira, William Queen, Yuri Cruz, Yuri Cruz
Director:Irmãos Meirelles, Tuco
Photography:Tuco
Team Café Royal:Manu Carvalho, Moa Ramalho, Camila Carrieri, Eliseo “Gringo” Alvarez
Pos Production:Clan
Editor:Guga Moraes, Daniel Crepaldi
Sound Production:Jamute
Team Jamute:James Pinto, Thiago Lester, Anderson Soares, Kiki Eisenbraun, Sabrina Geraissate
Team Hogarth:Alexandre Sakihara, Ricardo Kertesz, Stephanie Valente, Marcelo Baptista e Dereck Denis, Fadel Dabien, Lucas Moreno, Alexandre Sakihara
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: An announcer says “There’s enough artificial in the world” in a Michelob Ultra commercial that makes a wry reference to AI, before noting the beer contains “no artificial colors or flavors.” Valspar says “When you do it right, you can’t go wrong” in an ad for Valspar Signature paint. And Seventh Generation serves up another installment in a series of spots starring Maya Rudolph in which she sings her thoughts about the why you should use 100 percent recycled toilet paper; the song’s lyrics this time include “Because it’s not a tree’s duty / to clean that booty. It’s really quite absurd / that a home for a bird, would be used to wipe a turd.”
Comcast is introducing a streaming platform targeting its internet-only consumers.
Xfinity Flex, which will cost $5 per month, will give users access to 10,000 free, ad-supported TV shows and movies, as well as live streaming TV from services such as ESPN3, Xumo, Pluto, Tubi TV, YouTube and Cheddar, among others.
Of course, these are all services consumers can access for free on their own or access by purchasing a Roku box, for example. But the selling point, according Matt Strauss, exec VP, Xfinity Services, Comcast Cable, is the experience. “We see this as more than just a piece of hardware, we are looking at this as a service,” he said on a call with press on Thursday.
Mr. Peres, formerly the top editor at the now-defunct men’s magazine Details, will seek to revive Gawker.com after a high-profile legal battle.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: An announcer says “There’s enough artificial in the world” in a Michelob Ultra commercial that makes a wry reference to AI, before noting the beer contains “no artificial colors or flavors.” Valspar says “When you do it right, you can’t go wrong” in an ad for Valspar Signature paint. And Seventh Generation serves up another installment in a series of spots starring Maya Rudolph in which she sings her thoughts about the why you should use 100 percent recycled toilet paper; the song’s lyrics this time include “Because it’s not a tree’s duty / to clean that booty. It’s really quite absurd / that a home for a bird, would be used to wipe a turd.”
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