Hasta La Creative!

Papa John’s International took a big, tall step toward moving on without its founder, announcing retired NBA star Shaquille O’Neal as a paid endorser, restaurant investor and board member.

The pizza chain long featured founder John Schnatter in its marketing, showcasing him in commercials, the logo and even on the pizza boxes, until his use of racial slurs including the n-word led to his stepping down from the chairman post in 2018. After a heated battle with the pizza chain he started in 1984, Schnatter agreed earlier this month to resign from the board.

O’Neal is set to be a paid brand endorser for three years under a deal announced Friday. He’s giving the company and its national marketing fund the right and license to use his name, nickname, autograph, voice, video or film portrayals, facsimile signature, photograph, likeness and image for promotions in any and all media. In return, O’Neal is set to be paid $8.25 million over the three-year period, with half to be paid in cash and have to be paid in stock.

Continue reading at AdAge.com

Para a felicidade dos fãs de Tim Maia, a maravilhosa trilogia “Tim Maia Racional” agora está disponível em todas as plataformas de streaming. Essa é a primeira vez que os discos são liberados para plataformas digitais. A relação da obra de Tim Maia e as plataformas de streaming sempre foi instável. Grande parte dos trabalhos …

O post Finalmente a trilogia “Tim Maia Racional” está nas plataformas de streaming apareceu primeiro em B9.

Outdoor, Print
Samaritans

When life is tought, we’re here to listen.

Advertising Agency:Mother, London, United Kingdom

Whether it’s called pay-for-performance, outcome-based or something else, “putting your money where your mouth is” is not a new concept in the ad industry. But the recent announcement by Horizon Media that it was launching Big, a performance-based media agency, is an interesting development. It’s fair to say that creative agencies such as Anomaly have been there and done that already. But that doesn’t mean that media shops can’t play follow-up. And we should.

Pay-for-performance is all about getting paid for good work and less (or not at all) for bad work. Quantifying the ability of an agency to meet specific client business goals requires careful consideration, especially at the onset of a relationship. But before offering up a clever “10-cents-for-

every-widget-sold” fee model, agencies need to do homework: They need to know how to control what they can and how to neutralize what they can’t. Even if a shop is really, really good at selling widgets, diligence in the home stretch will go a long way.

Continue reading at AdAge.com

We used smart illustrations to connect cricket and its elements to the type of charity work that would benefit from the match; be it education, medical aid or even setting up toilets and drinking water in villages. The result was a clear and powerful communication, that got everyone’s attention.

Advertising Agency: Stark Communications, Cochin, India
Creative Director: Jacob Thomas
Art Director / Illustrator: Vinod Vareed

Os destaques e as tendências que apuramos no maior festival de inovação do mundo

O post Braincast 305 – A nova economia envelheceu [Edição SXSW 2019] apareceu primeiro em B9.

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Facebook’s continuing efforts to revamp and simplify its Messenger application took one more step forward with this week’s global rollout of message replies. Messenger users can long-press on messages–text, photos, videos, GIFs and emojis–and then tap the reply icon. The full original message will be displayed in the text thread so that it’s clear to…