Hasta La Creative!

Anchors and pundits posed many questions and provided few answers while signaling that the special counsel’s report was about to drop.

Snapchat’s foray into premium video advertising, with the exclusive marketplace to link brands and top-tier publishers it launched last year, is winning over advertisers with the amount of control it gives them to choose where ads run. Early media partners, however, say they’re disappointed.

It’s been a little more than six months since the private marketplace opened, and some publishers have yet to see the financial benefits, according to one top publishing partner executive, who spoke on condition of anonymity.

“We make some money there, but it was posed to me, at a time of year when we needed to drive revenue, that this was awesome, a way to totally crush it,” the exec says. “Then we went live, and money was just barely dripping in. Like when it’s misty outside, and not quite raining, it’s annoying.”

Continue reading at AdAge.com

Presidential candidates have been proclaiming to break them up, and self-inflicted security crises abound, but still, Facebook and Google continue to rake in the lion’s share of digital ad spend, according to a new a eMarketer report released yesterday. Both Facebook and Google weathered a less-than-flattering news cycle to emerge victorious over digital ad spending…

Private thoughts scribbled in a diary aren’t necessarily meant to stay that way, and hundreds of women are sharing their intimate stories for an HBO project called The Inspiration Room. The pop-up exhibit, taking place this week in New York, gathered journal entries from women across the country and built a public space for the…

The California-based CBD brand Medterra is about to get more mainstream visibility, thanks to a rollout in a major pharmacy chain–and some clever digital advertising. This week, CVS Pharmacy began stocking the shelves of 500 stores in seven states (California, Colorado, Illinois, Indiana, Kentucky, Maryland and Tennessee) with products that have CBD, or cannabidiol, which…

When Andrew Carnegie opened his landmark Music Hall in 1891, he could have hardly imagined what would took place there 128 years later. On Thursday morning, Adweek convened some of the brightest entrepreneurs who are tapping the limitless potential of artificial intelligence, which–along with machine learning–is predicted to add $16 trillion to the global economy…

(TrendHunter.com) Foodora’s Foodstrology graphics were created in celebration of National Astrology Day, serving as a quirky guide to eating in accordance to one’s birth chart.

The guide, which was…

Bustle Digital Group (BDG), the parent company of media brands Bustle and Elite Daily, has tapped longtime magazine editor Dan Peres to lead the revamped Gawker.com. It’s the biggest hire yet for a media brand that has already faced heated scrutiny and controversy before even getting off the ground. Peres, who served as the editor…

Em entrevista ao Bloomberg, uma fonte da Uber revelou que a empresa escolheu a bolsa de valores de Nova York (NYSE) para abrir o seu capital. A oferta pública inicial de ações (IPO) deve acontecer já em abril, e pode ser a maior do ano chegando a US$ 120 bilhões. A decisão da Uber é …

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Nem só de artistas extremamente famosos é feito um festival. E a Budweiser lembra isso em sua nova campanha para o Lollapalooza 2019, festival no qual a marca é a cerveja oficial pelo segundo ano consecutivo. Desde ontem, 21/03, a Bud convoca o público no Twitter com a hashtag #MeuNewClassic, a fazer suas apostas e …

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