Apple is moving into the content business with new services announced at a press event today at its headquarters in Cupertino, Calif. The tech company will offer users a new Apple TV app to aggregate top streaming channels in one place, a slate of original programming and an expanded Apple News offering to add more…
Outdoor
McDonald’s
Say no more.
Advertising Agency:TBWA, San Juan, Puerto Rico
Executive Creative Director:Clarissa Biaggi, José Vallecillo
Senior Copywriter:Luis Romero
Senior Art Director:Gerardo Figueroa
Production Company:La Salvación
Chief Executive Officer:Luzirene Mendoza
Account Director:Yarelis Pérez
Film
Coca-Cola
Flavors can globally achieve what religion, politics, culture and ideologies can’t. When a flavor is extraordinary, there are no borders and any barrier can be knocked down. That’s why good food is accepted everywhere and for everyone. And that’s why a Coca-Cola is the best thing for enhancing whatever your food is, wherever you are.
Advertising Agency:Mercado McCann, Buenos Aires, Argentina
Creative Team:Martin Mercado, Nicolas Massimino, Nicolás Ochoa, Santiago Cony Etchart, Angie García Fernández, Alejandro Isturiz
Art Director:Nicolás Ochoa, Alejandro Isturiz
Copywriter:Martin Mercado, Nicolas Massimino, Nicolás Ochoa, Santiago Cony Etchart, Angie García Fernández
Ian Howells, VP and head of marketing at the accounting software firm Sage Intacct, is a big fan of author Geoffrey Moore, whose seminal book, “Crossing the Chasm,” has been required reading for students of marketing since 1991. Howells quotes the author with frequency and is particularly enamored with Moore’s “bowling alley” analogy, which counsels a pin-by-pin approach to market development and segmentation. Howells brings his own striking insights, laying out the art of micro-vertical targeting for the next generation of B2B marketers.
Before entering a new micro-vertical like small law firms, Howells and a group of senior employees conduct as many as 50 interviews. Importantly, each interviewer has been trained. Explains Howells, “So many people have gone on target account courses, solution selling courseswhere’s the course to make you best-in-class interviewing customers?” Turns out, they had to create their own and once trained, the insights revealed made it easier and faster to knock down legacy competitors in each new market segment.
A federal grand jury has subpoenaed records from a large marketer as part of an investigation into U.S. media buying practices, according to people familiar with the matter, a sign that the probe is advancing even if clients aren’t volunteering evidence.
One person familiar with the probe says the subpoena shows several key developments in the investigation, including that a grand jury has been impaneled and that the U.S. attorney has accumulated enough evidence to convince the jury of probable cause to subpoena a client’s records.
The subpoena comes after the Association of National Advertisers last fall announced that the Federal Bureau of Investigation had approached the group seeking cooperation. The ANA issued a white paper on how marketers could cooperate, but there’s no evidence any marketers have voluntarily come forward.
Michael Avenatti, the lawyer best known for representing adult film star Stormy Daniels in a lawsuit against President Donald Trump, has been arrested for attempting to extort $22.5 million from Nike, according to a complaint filed in New York today by the Federal Bureau of Investigation. Earlier this month, Avenatti threatened the athletic apparel giant…
Twelve days ago, Shopify, the Canadian ecommerce platform underpinning thousands of brands, announced a series of changes to its partnership program and API access that has serious implications for its partners and merchants. It was also announced that Mailchimp is leaving Shopify’s marketplace, causing even more concern. Two big changes to its terms of use…
No começo do ano, a Corona anunciou uma parceria com a Parley for the Oceans para o lançamento de uma série de ações com foco no combate aos plásticos nos oceanos. Na mais recente ação da campanha foi criado um muro de lixo bloqueando a praia de Ipanema. O muro de 15 metros de comprimento …
O post Corona bloqueia praia de Ipanema com “muro de lixo” apareceu primeiro em B9.
É um fato (ou pelo menos esperamos que seja…) que a esmagadora maioria das pessoas hoje é contra o racismo, mas ainda se faz necessário reiterar que qualquer tipo de discriminação racial é um crime. A UNESCO sabe muito bem disso, e vem promovendo nos últimos tempos sua Coalizão Internacional de Cidades Inclusivas e Sustentáveis …
O post Em manifestação contra discriminação racial, mestres do xadrez quebram regra fundamental do jogo apareceu primeiro em B9.
“Nós”, novo filme do diretor Jordan Peele e que traz Lupita Nyong’o como protagonista, superou as expectativas em relação a sua bilheteria de estreia. Em seu primeiro fim de semana nos cinemas, o filme U$ 70,3 milhões apenas na América do Norte, valor que é mais que o triplo de seu orçamento de produção, estimado …
O post Em fim de semana de estreia, “Nós” arrecada o triplo do valor gasto em sua produção apareceu primeiro em B9.
Online, Mobile
Vaincre Noma
Noma is a real monster that kills children after devouring their faces. Few know about the disease – images of it are generally blurred or censured because of their shocking nature – and so in order to increase public awareness, we create a lens enabling people to see what their face would look like with the disease. Or how to use the famous app to communicate a strong message about an evil that’s neither virtual nor temporary. Because while Snapchat transforms faces for fun and for a few seconds, Noma does it for real and forever.
Advertising Agency:WNP, Paris, France
Creative Director:Delphine Tabutin, Marion Thiery
Art Director:Isabelle Bouffier
Copywriter:Guillaume Clarke
Lense:NKI STUDIO
Editing:DISTILLATEUR GRAPHIK
Sound:The
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend.
A few highlights: Bud Light serves up two more ads that are part of its current beer-ingredients-obsessed campaign. (For background, check out E.J. Schultz’s report from Wednesday, “Miller Lite co-opts Bud Light’s ‘Dilly Dilly’ world in attack ads,” and Jessica Wohl’s report from Thursday, “MillerCoors sues AB InBev over corn syrup campaign.”) YouTube hypes various features of YouTube TV, including its ability to stream live TV from more than 60 channels. And the Colonel and Mrs. Butterworth share a tender kissor, actually, they almost doin KFC’s latest. (Jessica Wohl wrote about an earlier Colonel-Mrs. Butterworth encounter last November: “See the spot: KFC’s Colonel gets a dance partner to hawk chicken and waffles.”)
A suicide prevention campaign handwritten by those who understand best. Men who have come through dark times themselves spread words of hope to encourage men in a desperate situation to seek help.
The Unofficial Catch Fan Club is now in session. Membership: Two.
The iPhone maker is partnering with a number of publishers to provide a broad news service to its users.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend.
A few highlights: Bud Light serves up two more ads that are part of its current beer-ingredients-obsessed campaign. (For background, check out E.J. Schultz’s report from Wednesday, “Miller Lite co-opts Bud Light’s ‘Dilly Dilly’ world in attack ads,” and Jessica Wohl’s report from Thursday, “MillerCoors sues AB InBev over corn syrup campaign.”) YouTube hypes various features of YouTube TV, including its ability to stream live TV from more than 60 channels. And the Colonel and Mrs. Butterworth share a tender kissor, actually, they almost doin KFC’s latest. (Jessica Wohl wrote about an earlier Colonel-Mrs. Butterworth encounter last November: “See the spot: KFC’s Colonel gets a dance partner to hawk chicken and waffles.”)
Flavors can globally achieve what religion, politics, culture and ideologies can’t. When a flavor is extraordinary, there are no borders and any barrier can be knocked down. That’s why good food is accepted everywhere and for everyone. And that’s why a Coca-Cola is the best thing for enhancing whatever your food is, wherever you are.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
