Of all the duties of the modern CMO–customer acquisition, growth and retention, brand management, market research, data analysis–creating a more transparent business model has become one of the most vital. Until recently, marketing was about controlled messaging, defined brand territory and a more unilateral, one-sided conversation headed by marketers. But in the social era of…
The Carolina Hurricanes heated up the social ice on Facebook, Twitter and Instagram in February, according to social marketing firm Unmetric. The Hurricanes had the most engagement on Facebook, the highest growth and most engagement on Twitter and the highest growth on Instagram among National Hockey League teams for the month. The Vegas Golden Knights…
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| THE ORIGINAL? The awake baker “always freshly cut” – 2005 Ad made on a trivision rotating billboard Source : Eurobest Awards SILVER Agency : Duval Guillaume Brussels (Belgium) |
LESS ORIGINAL L’émouleur – Japanese knive blades – 2019 Ad made on a trivision rotating billboard Source : Grenier aux Nouvelles Agency : Dentsu Bos (Canada) |
ABSOLUT was about to make it’s first big campaign in Slovakia. Based on Absolut’s worldwide brand heritage of bringing different people together to share good times, it launched a largely controversial campaign that digged deep into Slovak culture.
Featuring a black female singer along with a well known folklore song verse “Slovak mothers great daughters you have” it bursted the advertising bubble immediately, becoming the number one topic in the society for weeks.
Once upon a time in Adland there was a line that acted like a velvet rope. The line separated above-the-line TV-centric agencies from the dullards who toiled below-the-line, producing pedestrian point-of-purchase displays and other necessary but unsexy collateral. Then the digital blew the hole row of agency houses down. Today, there’s no line. Only the […]
The post You Can Make “Culture,” Or Make Your Clients Rich and Famous. You Can Also Do Both. appeared first on Adpulp.
Mr. Adams was slated to start a tour of Britain and Ireland on March 30. It was canceled without explanation
A local newspaper announced it would phase out “Sir” as a form of address for letters to the editor. The response was not welcoming.
Cheddar, the self-proclaimed “post-cable” network, is expanding its programming into one of cable TV’s hallmarksprime time.
The new initiative, called Cheddar Premier, will feature shows covering topics such as business experiences across generations and leisure travel from a local perspective. The initial set of four half-hour original series will offer brands a chance to integrate with the show’s editorial focus.
“We want to make sure that the brand feels like it’s an authentic integration,” said Melissa Rosenthal, Cheddar’s executive vice president.
(TrendHunter.com) The Higher Objects Sawyer Utility Bracelet is a jewelry piece for men that will offer wearers a way to keep essential tools literally on hand at all times to eliminate the need to carry additional…
Becoming a parent is like experiencing one of the most exhilarating and terrifying thrill rides of your life. But when that milestone coincides with caring for an aging parent while managing a demanding career, there’s no guide book to turn to, no one-size-fits-all solution. This all-too-common challenge will sound familiar to many Gen Xers today…
Mr. Adams was slated to start a tour of Britain and Ireland on March 30. It was canceled without explanation
Earlier this year, Netflix launched a powerful campaign that celebrated the diversity of the network’s black creators. “A Great Day in Hollywood” featured Academy Award-winner Spike Lee and industry powerhouses and legends like Ava DuVernay, Alfre Woodard and Lena Waithe. In all, the 60-second ad (and stunning photograph accompanying the campaign) features 47 black creators…
The West Coast was the best coast among National Basketball Association teams on social media in February, as the Golden State Warriors and the Los Angeles Lakers dominated likes and comments on Facebook, Twitter and Instagram for the month. According to social marketing firm Unmetric, the Warriors had the most likes on Facebook and topped…
A Canon está à frente de uma iniciativa que visa ajudar pais e professores a detectar sinais de daltonismo em crianças. Baseado no famoso Teste de Ishihara, exame de percepção de cores criado em 1917, o “ABC para Daltônicos” impresso pela Canon Mega Tank ajuda a identificar o daltonismo de uma forma diferente, objetiva e …
O post Canon usa teste de impressão para detectar sinais de daltonismo em crianças apareceu primeiro em B9.
The 91st Academy Awards took home the Nielsen Social Content Ratings trophy for the week of Feb. 18. ABC’s Oscars telecast totaled 17.679 million interactions across Facebook, Twitter and Instagram, even without a host. Another awards show, Premio Lo Nuestro 2019 on Univision, was a strong performer, as well, with 6.694 million interactions across the…
Integrated, Online
Absolut
ABSOLUT was about to make it’s first big campaign in Slovakia. Based on Absolut’s worldwide brand heritage of bringing different people together to share good times, it launched a largely controversial campaign that digged deep into Slovak culture. Featuring a black female singer along with a well known folklore song verse “Slovak mothers great daughters you have” it bursted the advertising bubble immediately, becoming the number one topic in the society for weeks.
Advertising Agency:TRIAD Advertising, Bratislava, Slovakia
Chief Creative & Strategy Director:Martin Woska
Creative Director: Martin Woska, Vlado Kurek
Strategy:Alan Holub, Ján Papa?
Copywriter:Vlado Kurek, Matúš Hliboký
Account Manager:Silvia Klimková, Zuzana Tvarošková
Art Director:Csilla Polak, Adam Majko
Social Media Manager:Katarína Šebová, Alan Holub
Developer:Ján Timoranský, Roman Janajev
Film Production:Peter Hledík
Film Direction:Pepe Ehrenberger
Photographer:Matúš Bence
Produkcia:Viliam Jánošík, Katarína Chudá
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Ford is taking a local marketing approach as brings its Ranger pickup truck back to the U.S. after an eight-year absence.
The automaker partnered with Outside TV on a campaign debuting today that pitches the truck to outdoor adventurists. The effort includes a national TV spot called “Strange Creatures,” (above) plus ads that are specifically tailored for Boston, Los Angeles, Denver, Phoenix and Seattle.
In assembling the local spots, Ford partnered with Outside TV and Google to identify what adventure activities and personalities resonate in each city based on search trends. An ad targeting Denver, for instance, features river kayaker Tyler Bradt, backcountry skier Cynthia Johnson and Mickey Wilson, a base jumper and slackliner. Slacklining is an emerging outdoor sport that resembles tightrope walking.
(TrendHunter.com) Temporary activations are a great way for engaging with one’s consumer base and food pop-ups are ideal for companies who want to debut a new product, culinary enthusiasts that want to initiate…
(TrendHunter.com) The ‘Food Wrap’ reusable cling wrap has been developed as an alternative to traditional single-use plastic food preservation products that aims to offer a durable, healthier experience….
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