Will Chau’s career history has been a long trip up and down the West Coast, with stops at (mainly independent) agencies in Seattle, Portland, San Francisco and Los Angeles. From there, he pivoted to Austin, Texas, spending 13 years at famed agency GSD&M before becoming Whole Foods Market’s global director of creative and branding. But…
Hollywood isn’t just an incubator of celebrity culture. It’s also home to some of the most durable brand logos in American capitalism. The celluloid trade calls them title screens, and odds are that most every adult consumer can name them by sight: Warner Brothers’ “WB” shield, Cinderella’s Castle of Disney Pictures fame and, of course,…
Austin agency Preacher started as a “family affair” in New York. Co-founders Krystle Loyland, Seth Gaffney and Rob Baird were together at Mother and ended up working on many projects together. The result was a camaraderie that pointed them south to the Texas capital, where they opened the agency in 2014. “We were at a…
During the Super Bowl, PepsiCo tripled down on collaborations between musicians and brands–and it paid off. Doritos was the second most-discussed brand on social during the game following its ad starring Chance the Rapper and the Backstreet Boys. Pepsi was the top “share of voice” on social after its Big Game spot featured Cardi B,…
BG worked with NJM to build these new spots in an effort to continue to build upon the fact that NJM understands their policyholders. NJM understands that you work hard to own your house, your car, your home, and those things aren’t just things. They’re where your life happens. NJM works hard to ensure that their policyholders never have to take a moment away from living their life, because they can be confident in their coverage.
BG worked with NJM to build these new spots in an effort to continue to build upon the fact that NJM understands their policyholders. NJM understands that you work hard to own your house, your car, your home, and those things aren’t just things. They’re where your life happens. NJM works hard to ensure that their policyholders never have to take a moment away from living their life, because they can be confident in their coverage.
At Noah’s Ark, every staff has his or her own animal avatar. This valentine, we decided to do face painting of these avatars on our staff faces and asked a prey avatar to take a couple picture with its predator. It’s our way of saying love is possible among everyone, if we give it a chance.
At Noah’s Ark, every staff has his or her own animal avatar. This valentine, we decided to do face painting of these avatars on our staff faces and asked a prey avatar to take a couple picture with its predator. It’s our way of saying love is possible among everyone, if we give it a chance.
At Noah’s Ark, every staff has his or her own animal avatar. This valentine, we decided to do face painting of these avatars on our staff faces and asked a prey avatar to take a couple picture with its predator. It’s our way of saying love is possible among everyone, if we give it a chance.
This year’s annual jamboree of the political right suggested that Silicon Valley is becoming a top target for conservatives.
Macy’s is doubling down on the beauty business this year. On a recent earnings call with analysts, the retailer’s executives noted that the brand will be investing more in the category this year.
The retailer is using its learnings from customer behavior online and using that to inform new fixtures and applications in brick-and-mortar. For example, Macy’s found that customers liked to shop online for fragrances by scent, but inside stores, the category is arranged by perfume brand. Macy’s recently entered a new partnership with Perch Interactive that will include fragrance finders in stores so consumers can browse by scent in person, as they do online. The company is doing something similar with skincare.
In addition, Macy’s is exploring new technology like augmented reality to give consumers even more choices. Now, shoppers can try on endless shades of lipstick through the retailer’s beauty app.
To be discussed at interview level. :
Base Beauty Creative Agency:
We are a fast paced, high energy creative agency and we’re looking for a self-motivated, pro-active Public Relations Account Coordinator with stron…
New York City, New York (US)
mid-$40k to mid-$50k range:
MarketSmiths:
Do you want to work at a creative copywriting agency with an emphasis on cultivating writers to keep upping the ante? Can you see yourself writing …
Brooklyn, New York
competitive:
Creative Circle:
Our health and wellness agency client is looking for a Jr. Digital Media Buys with programmatic experience to join their team.You will be working dire
San Diego, California
The idea of an advertising character becoming the focus of a children’s book might normally feel a bit icky, but here’s a worthwhile exception. The orangutan character from London agency Mother’s “Rang-tan” ad–originally made for Greenpeace and later repurposed as grocer Iceland Foods’ Christmas spot–will soon be the star of a children’s book called “There’s…
In what it says is a response to a “changing market,” the New York City Subway is repurposing vacant retail spaces, including newsstands, within its 472 stations as demand for print publications and unhealthy items like cigarettes and candy declines. One possibility for these empty spaces, which reports say amount to about 130 locations, is…
Olhar para o céu e achar que as nuvens estão com o formato de alguma coisa: animal, objeto, pessoa… Quem nunca? Mas a questão é: isso tem alguma explicação científica? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (37min 43s) ======== Download | iTunes | Android | Feed Edição: Reginaldo Cursino ======== REFERÊNCIAS Filme …
O post Naruhodo #172 – Por que as nuvens têm o formato de alguma coisa? apareceu primeiro em B9.
Film
IAD
Created in 2008, IAD stands out for its new decompartmentalized model, becoming a real “game changer” on the French real estate market: revolutionizing the market by digitizing physical agencies in order to offer a more efficient and competitive service to end customers.
Agents are their own bosses, with their own objectives and constraints, and on their own time, allowing them to be ultra-available to their customers.
A profitable investment, as evidenced by the 95% satisfactory rating homesellers have with the services proposed by their IAD advisors (Source: immodvisor.com).
Since IAD was created in 2008, it has helped more than 180,000 individuals and families sell their homes or find the property of their dreams.
After a first campaign together last year aimed at expanding the network of advisors, IAD and its agency Rosapark are teaming up again to address property sellers, this time by focusing on timing and the importance of having an advisor who’s actively involved, essential at this stage.
Whether selling your property alone, as a couple or as a family, it’s a significant and emotional moment.
But things aren’t always so rosy… hence the importance of having the right advisor by your side, one that’s attentive and available.
For its first TV ad, IAD and Rosapark wanted to highlight the professionalism of the network’s advisors, using a humorous and offbeat tone, specific to IAD’s DNA.
Advertising Agency:Rosapark, Paris, France
CoFounders:Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-Francois Sacco
Creative Directors:Gilles Fichteberg, Jean-Francois Sacco
Copywriter:Hélène Boudin
Art Director:Nazgol Athari-Nejad
Consulting Director:Virginie Matias
Account managers:Camille Hemet, Anne Grouios
Strategic Planner:François Peretti
Tv Producer:Thomas Laurent
Assistant TV Producer:Cerise Podetti
Pr:Mélanie Colléou
Image Production:Wanda
Director:Victor Saint-Macary
Production Director:Dorothée Hernandez
Producers:Perrine Schwartz, Antoine Bagot
Sound Studio:Schmooze
BBH London hired Martha Riley as the agency’s first head of creative. In the newly-created role, Riley will support Chief Creative Officer Ian Heartfield in the career management of the shop’s 100-person creative department and will also serve as senior creative director on some agency accounts. Most recently she was a creative director at Ogilvy, leading the agency’s art direction and running accounts including British Airways. This move marks her return to BBH, where she spent four years working on accounts including Guardian, Waitrose and Dulux. Her career began in the 1990s, and she has worked with brands such as Virgin Mobile, The Independent on Saturday, Virgin Atlantic and Land Rover.
O’Keefe Reinhard & Paul hired associate creative directors Sarah Uchison and Emily Walton. The pair join from We Are Unlimited and are best known for their work on the McDonald’s International Women’s Day “W” campaign. Uchison is a copywriter who has worked at agencies including Leo Burnett and Upshot on brands such as Coca-Cola, Starbucks and Target. Walton is an art director who has held positions at DDB and FCB and worked with brands like Radio Flyer and Capital One.
Macy’s is doubling down on the beauty business this year. On a recent earnings call with analysts, the retailer’s executives noted that the brand will be investing more in the category this year.
The retailer is using its learnings from customer behavior online and using that to inform new fixtures and applications in brick-and-mortar. For example, Macy’s found that customers liked to shop online for fragrances by scent, but inside stores, the category is arranged by perfume brand. Macy’s recently entered a new partnership with Perch Interactive that will include fragrance finders in stores so consumers can browse by scent in person, as they do online. The company is doing something similar with skincare.
In addition, Macy’s is exploring new technology like augmented reality to give consumers even more choices. Now, shoppers can try on endless shades of lipstick through the retailer’s beauty app.
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