Feb
04
SimpliSafe – "Fear Is Everywhere" (2019) :60 (USA)
Posted in: Uncategorized
Household
Fear is everywhere. The newspaper headlines report that it’s worse than it was yesterday. Your bread willl give you cancer.
Feb
04
2020 Kia Telluride – Give it everything (2019) 1:40 (USA)
Posted in: Uncategorized
Automotive
This ad is about a small town, full of not famous people, who prefer to be known by what they build.
Feb
04
Super Bowl 2019: marcas finalmente enxergam o público feminino
Posted in: Uncategorized
Olhando para o Super Bowl 2019 temos mais uma vitória do New England Patriots, um show fraco do Maroon 5… nada novo. Mas foram nos intervalos do evento que algo realmente interessante aconteceu: o olhar das marcas para o público feminino em seus comerciais. Este ano vimos um recorde de anúncios do Super Bowl voltados …
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Feb
04
NFL Spot Wins USA Today's Super Bowl Ad Meter
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: The National Football League finished first in USA TODAY’s Ad Meter, a ranking of Super Bowl ads by consumer rating.
Feb
04
How retailers can beat the Amazon effect by utilizing data to win hearts, minds and wallets
Posted in: Uncategorized
Feb
04
Top 10 Super Bowl commercials by digital share of voice
Posted in: Uncategorized
So who’s the Super Bowl ad victor? Depends on whom you’re asking. For starters, check out Ad Age Editor Brian Braiker’s review of all the ads, or USA Today’s Ad Meter, which asks online volunteers to rate ads with a score from 1 to 10.
Meanwhile, Ad Age has also partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than 10 million smart TVs, to get the big picture on the digital activity across Facebook, YouTube, Twitter and search engines surrounding Super Bowl LIII ads. In other words, this is about what specifically resonated online/socially on Super Bowl Sunday. The ranking below gives particular weight to earned online views, social actions explicitly related to the ads and estimated reach, aka social impressions. It’s worth noting Marvel had two movie trailers (for upcoming “Avengers” and “Captain Marvel” franchise installments) that would have made the top 10but this ranking excludes both movie ads and TV show promos.
Feb
04
Equinox debuts campaign for new hotels biz
Posted in: Uncategorized
Four months ahead of the opening of its long-anticipated first hotel, Equinox is debuting a new ad campaign to build buzz. On Monday, the New York-based fitness brand released a long-form video starring supermodel Naomi Campbell.
“Hospitality in general is in a good spot,” says Christopher Norton, chief executive of Equinox Hotels, who joined the business three years ago from Four Seasons Hotels and Resorts. “Health is the new wealth and this new generation is more interested in an experience.”
Equinox, which was founded in 1991 as a health club operator, first announced it would enter the hospitality category four years ago. Its first location will open in New York City’s new Hudson Yards neighborhood on June 15. A second location is planned for Los Angeles. Norton says the brand will eventually have some 30 properties over the next decade.
Feb
04
Prostate Scotland: Pull Your Finger Out
Posted in: Uncategorized
This year, the charity Prostate Scotland is asking men to ‘Pull your finger out’ in an initiative to help raise awareness of prostate disease.
Greater awareness and earlier diagnosis can help save lives. That’s the message of Prostate Scotland’s latest campaign, created by Edinburgh-based advertising agency ‘The Union’. The hard-hitting TV advertisement is running across prime time and day time slots on STV, and is supported on radio across Scotland.
Prostate cancer is now the most common cancer in men in Scotland with one in ten at risk of it. The better news is that the survival rate from prostate cancer is increasing – more than 80% of men in Scotland are now surviving it.
Adam Gaines, Director of Prostate Scotland said: “This initiative and TV and radio adverts are about promoting greater awareness of prostate cancer and disease in Scotland, as too few men are aware of potential signs and symptoms. It is encouraging that survival from prostate cancer has doubled over the past 20 years, and we hope that the Pull Your Finger Out Initiative, the new TV and radio advertisements and awareness materials will further raise awareness of prostate cancer and disease and encourage more men where they have signs or symptoms to get these checked early.”
The TV and radio campaign was directed by award winning Scottish director Ewan Stewart, acted by Carole Rafferty, and developed by the Union Advertising Agency for Prostate Scotland and produced by Mallinson Television Productions.
For more information about the Pull Your Finger Out initiative, visit www.prostatescotland.org.uk/pullyourfingerout
Feb
04
Equinox debuts campaign for new hotels biz
Posted in: Uncategorized
Four months ahead of the opening of its long-anticipated first hotel, Equinox is debuting a new ad campaign to build buzz. On Monday, the New York-based fitness brand released a long-form video starring supermodel Naomi Campbell.
“Hospitality in general is in a good spot,” says Christopher Norton, chief executive of Equinox Hotels, who joined the business three years ago from Four Seasons Hotels and Resorts. “Health is the new wealth and this new generation is more interested in an experience.”
Equinox, which was founded in 1991 as a health club operator, first announced it would enter the hospitality category four years ago. Its first location will open in New York City’s new Hudson Yards neighborhood on June 15. A second location is planned for Los Angeles. Norton says the brand will eventually have some 30 properties over the next decade.
Feb
04
3 Lessons Sundance Can Teach Us About Storytelling
Posted in: UncategorizedThis year’s 2019 Sundance Film Festival was interesting for a few reasons: controversial documentaries on Michael Jackson and Elizabeth Holmes, a great documentary on the Chinese bringing jobs to America and (most interesting if you are me and not that cool) an increased focus on brand-funded films. Having a front and center seat throughout the…
Feb
04
Naruhodo #168 – Japonês é tudo igual?
Posted in: Uncategorized
Quem nunca disse, já pensou. Quem não disse nem pensou já ouviu alguém dizer. Afinal, qual a explicação para a dificuldade de ocidentais distinguirem indivíduos de origem asiática? E isso é inversamente verdadeiro? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. Ah! Se puder, faça este teste antes de …
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Feb
04
Super Bowl ad recap–the fun, the forgettable, the flops: Monday Wake-Up Call
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Many things about Super Bowl LIII were forgettable (certain commercials, the game), and other things we wish we could forget (that “chunky milk” ad, Maroon 5 frontman Adam Levine’s halftime striptease). Ad Age Editor Brian Braiker reviewed the advertising and concludes: “Despite each 30-second commercial costing upwards of $5 million, on par with recent years, there was a lot of mediocrity.”
Feb
04
NFL commercial wins USA Today's Super Bowl Ad Meter
Posted in: Uncategorized
The National Football League’s commercial celebrating its 100th anniversary won USA Today’s Super Bowl Ad Meter, which asks online volunteers to rate ads with a score from 1 to 10.
“The 100-Year Game,” from 72andSunny, moves the league up from its No. 2 spot in the ranking in 2018, when it lost out to Amazon Alexa, at No. 1. It pulled a score of 7.69 out of 10. This is the first time the NFL finished first in USA Today’s Ad Meter.
This year’s commercial shows more than 40 current and former NFL players at a banquet hall celebrating the 100th anniversary of the league. NFL Commissioner Roger Goodall is giving a speech when Marshawn Lynch eyes the cake and reaches for a taste, knocking over the golden football at the top. “Fumble,” a player shouts, and the ceremony instantly looks like a football field, with the players diving for the ball.
Feb
04
Hulu Makes It Clear: Reagan’s “Morning in America” Is Over
Posted in: UncategorizedCanadian novelist Margaret Atwood is writing a sequel to her landmark book, The Handmaid’s Tale. Hulu, meanwhile, is preparing to release Season Three of this impossible to look away from series. Last night during the Super Bowl, Hulu managed to intrigue fans of professional football and fans of the show with a 30-second spot that […]
The post Hulu Makes It Clear: Reagan’s “Morning in America” Is Over appeared first on Adpulp.
Feb
04
Cold freeze warms up winter sales
Posted in: Uncategorized
An email from retailer Anthropologie last week told consumers, “Cold hands, warm heart” as it advertised 50 percent discounts on cozy styles. Similarly, Patagonia proclaimed, “For whatever winter throws your way” as it pushed “styles to keep out the cold,” such as fleece and down parkas.
It seemed as if all marketers wanted to cash in on a piece of the polar vortexand with good reason. Last week’s Arctic blast, in which temperatures reached record lows of nearly 50 degrees below zero in many parts of the Midwest and plummeted to a deep freeze in the Northeast as well, gave retailers an opportunity to get rid of excess cold-weather inventory and market their home-improvement wares.
And while most brands used last week’s frigid temperatures to push relevant products, others just hopped on the cold train as a way to sell more goodswhether it made sense or not. Furniture brand West Elm’s email read, “It’s cold out there! Save BIG on lighting + more.”
Feb
04
Verizon Reunites Chargers Coach With the First Responders Who Saved Him
Posted in: UncategorizedFor the second year in a row, Verizon is using its Super Bowl buy to thank first responders. This year, the 60-second in-game spot, “The Coach That Wouldn’t Be Here,” aired in the third quarter, featuring the head coach of LA’s other NFL team, the Chargers. That coach, Anthony Lynn, was hit by a car…
Feb
04
Adweek’s Instant Reviews of the 2019 Super Bowl Ads: Second Half
Posted in: UncategorizedAdweek has your real-time reviews of all the ads airing during Super Bowl LIII right after they hit the airwaves. See the spots, and what we thought, from the second quarter and halftime below. Toyota Toyota “Wizard”Agency: Saatchi & SaatchiNice concept. Solid music choice with The Who’s “Pinball Wizard.” Could have been done more with…
Feb
04
SpongeBob SquarePants Takes His Place in Super Bowl Halftime Show Lore
Posted in: UncategorizedFor pop-culture junkies, the Super Bowl halftime performance is one of the most highly anticipated events of the year. But there was some controversy going into the Super Bowl LIII Halftime Show performance at Mercedes-Benz Stadium in Atlanta, headlined for the first time by Maroon 5, and joined by Travis Scott and Atlanta’s own Big…
Feb
04
5 Super Bowl Moments That Didn’t Land Well With the Internet
Posted in: UncategorizedEvery Super Bowl, there’s an ad or a moment that doesn’t sit well with the internet. For better or worse, everyone’s glued to the game’s viral moments–watching and waiting to see if a brand or public figure messes up. This year was no different. That Martin Luther King Jr. moment Before the game even started,…
Feb
04
Amazon Prime – Hanna Season One (2019) :60 (USA)
Posted in: Uncategorized
Entertainment
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