The Shot on iPhone campaign has long been known for highlighting the surprisingly artistic shots that can be captured by just about any caliber of photographer. Now the outdoor-focused effort is heading onto the ice and behind the scenes of the NHL to give fans a closer look at the game and its star players….
My entrance into the ad industry was somewhat accidental, but even now, I’d call it fated. Having graduated from Parsons after spending time in both New York and Paris, I was looking for a creative gig. Then a fellow student called with me in mind, saying there was a position at Donna Karan for which…
When Vine-like mobile video-creation application TikTok proceeds with the biddable advertising option it is currently developing, a report from data insights firm Sensor Tower may very well drive up the price of those bids. Sensor Tower founder Oliver Yeh said in a blog post that TikTok–including light versions of the app and regional variations–surpassed 1…
There’s a new video platform in town: TikTok. As with the arrival of any new platform the burning question for marketers is what role TikTok will play in a strong video content strategy. TikTok blends Musical.ly’s focus on music with a priority on snappy and entertaining videos. The app currently has 500 million monthly users…
Film, Online
P&G Spain
P&G Proxima a Ti: #descargamental (#mentaldownload)
Advertising Agency:Proximity, Madrid, Spain
Client Contac:Giulia Bloise y Marta Vélez
Global Chief Creative Officer:Eva Santos
Executive Creative Director:Susana Pérez
Creative Director:David Despau
Creatives supervisor:Pilar Rojas y María Solano
Art Director:Catherine Correa
Illustrator:Alicia Manero
Copys:Ana Ortega y Olalla Yañez
Video Edition:Luis Plaza
Video Coordinator:Elias Maldonado
Client Services Director:Marta Yllera
Account Manager:Mónica Martín
Planner:Esla de Murga
Account Executive:Ángela Suñer
Communication Director:Laura Carrillo
Head Of Production:Gemma Selga
Production Company:ONLY NINE TO FIVE
Director:Beatriz Abad
Executive Producer:M. Jesus Horcajuelo
Producer:Javier Isaac
Photography Director:Jorge Roig
Editor:Efraín Parrilla
PostProduction Coordinator:Jose Mª Abizanda
Postproducción studio:Serena
The Bigger Picture has signed Irish director/writer Gary Shore to its roster. Shore has worked on projects for Adidas, Guinness, Jaguar, Gatorade, Samsung and Nissan, as well as his first feature, “Dracula Untold,” for Universal Pictures. He has twice been nominated for the Cannes Young Directors Award. Before joining The Bigger Picture, he was represented in the U.S. via Knucklehead (where he continues to be represented in the U.K.) and Anonymous Content. His next film will be a horror movie set on the Queen Mary ship in Long Beach, California, which will shoot later this year.
Over 80% of mums in the UK have admitted comparing their post-baby bodies to unrealistic ideals, with 90% of women aged 18-25 expecting their bodies to compete with celebrities and what they see in the media. Our Mothercare press and outdoor campaign tackled this issue by using un-retouched photography to celebrate the post-partum body, encouraging new mums to feel proud and confident about their bodies.
Over 80% of mums in the UK have admitted comparing their post-baby bodies to unrealistic ideals, with 90% of women aged 18-25 expecting their bodies to compete with celebrities and what they see in the media. Our Mothercare press and outdoor campaign tackled this issue by using un-retouched photography to celebrate the post-partum body, encouraging new mums to feel proud and confident about their bodies.
Over 80% of mums in the UK have admitted comparing their post-baby bodies to unrealistic ideals, with 90% of women aged 18-25 expecting their bodies to compete with celebrities and what they see in the media. Our Mothercare press and outdoor campaign tackled this issue by using un-retouched photography to celebrate the post-partum body, encouraging new mums to feel proud and confident about their bodies.
Over 80% of mums in the UK have admitted comparing their post-baby bodies to unrealistic ideals, with 90% of women aged 18-25 expecting their bodies to compete with celebrities and what they see in the media. Our Mothercare press and outdoor campaign tackled this issue by using un-retouched photography to celebrate the post-partum body, encouraging new mums to feel proud and confident about their bodies.
Over 80% of mums in the UK have admitted comparing their post-baby bodies to unrealistic ideals, with 90% of women aged 18-25 expecting their bodies to compete with celebrities and what they see in the media. Our Mothercare press and outdoor campaign tackled this issue by using un-retouched photography to celebrate the post-partum body, encouraging new mums to feel proud and confident about their bodies.
Over 80% of mums in the UK have admitted comparing their post-baby bodies to unrealistic ideals, with 90% of women aged 18-25 expecting their bodies to compete with celebrities and what they see in the media. Our Mothercare press and outdoor campaign tackled this issue by using un-retouched photography to celebrate the post-partum body, encouraging new mums to feel proud and confident about their bodies.
Campbell Soup Co.’s better-than-anticipated earnings marked a positive start for new CEO Mark Clouse, who took the helm at the very end of last quarter to attempt a turnaround of the company. The shares rose on Wednesday.
Profit excluding some items amounted to 77 cents in the second quarter ended Jan. 27, the company said Wednesday, while analysts predicted 71 cents, on average. Net sales of $2.71 billion also topped estimates.
Key insights
(TrendHunter.com) Over time, many interactive pet toys have been created to mimic household pets but rather than coming out of the package with the ability to do tricks, Owleez challenges kids to put in the care to…
(TrendHunter.com) Maya Toys introduced its Foodie Roos at the New York Toy Fair as a new line of scented toys that look and feel like food. In all, there are 20 food-themed characters to be collected, each of which…
Com um vídeo sensível, a ONG White Ribbon, organização canadense que trabalha para acabar com a violência contra mulheres e meninas, mostra a complexidade da jornada da masculinidade tóxica, que transforma meninos em homens violentos e abusadores em potencial. O filme parte de um princípio um tanto semelhante ao pensamento filosófico de Jean-Jacques Rousseau sobre …
O post ONG canadense mostra como meninos se transformam em abusadores através da jornada da masculinidade tóxica apareceu primeiro em B9.
Unfold, a mobile application that allows users to create Instagram Stories posts using a variety of templates and other tools, partnered with Tommy Hilfiger to launch a limited-edition template collection called Unfold & Tommy. The Unfold & Tommy templates were inspired by Tommy Hilfiger’s Spring 2019 TommyXZendaya collection, which will debut at Paris Fashion Week…
(TrendHunter.com) Jynwaye Foo is a 22-year old artist based in Brooklyn and she first garnered public attention when she unveiled her intricate hand-painted Air Force 1 sneakers last year. Since then, she has painted…
At the Grand Hyatt New York on Feb. 6 and 7, Adweek hosted the first Brandweek: Challenger Brands summit. Some of the world’s most popular direct-to-consumer and established brands came together to explore 12 top-of-mind topics that examined challenging the brand standard. Check out the best shots from the day, as well as Adweek’s upcoming…
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