Hasta La Creative!

Unilever’s effort to rid itself of influencers with fake followers hasn’t made much difference, at least for its Dove brand, according to a new report. And despite the industry’s concern about fakes, the report, from analytics firm Points North Group, says spending on influencers continues to snowball.

Unilever Chief Marketing and Communications Officer Keith Weed said in June that the company would stop working with influencers who buy fake followers. But despite that, Points North estimates that 25 percent of the followers for Instagram influencers working with Dove last year were fake, ahead of the industry average of 14 percent. Dove’s fake ratio fell only slightlyto 23 percent by the fourth quarter.

Weed declined to comment on the analysis, saying he hadn’t had a chance yet to review it. But he says Unilever will take another look at Dove’s influencers and their followers. He also says he believes both the company and broader marketplace are making progress, with social platforms including Twitter and Facebook eliminating a combined 1.6 billion fake accounts in recent months.

Continue reading at AdAge.com

European radio giant Global’s digital ad exchange has signed a deal with voice-activated ads company Instreamatic.ai to expand the availability of interactive audio ads in the United States. The partnership will allow advertisers on Global’s DAX, which claims to be the world’s largest digital audio ad platform, to place ads with verbal prompts in streaming…

In 2014, Neil Parikh, Gabe Flateman and Luke Sherwin were living in Brooklyn with a roommate named Kasper, a lanky German man who had a tendency for tiredness and was so tall his feet dangled off his bed. At the time, the three men were working with two others–Philip Krim and Jeff Chapin–on the launch…

Do you remember your first major purchase? Mine was a queen-size pillow-top mattress in a silvery brocade, and the experience of buying it was so soul-crushingly bad that it’s stayed with me for 16 years. I walked into a major mattress store fresh out of college and full of excitement about furnishing my first apartment,…

O Facebook fez uma limpa na plataforma e eliminou 89 páginas consideradas com conteúdo irregular. Os perfis eram do Brasil e dos Estados Unidos, e são considerados reincidentes, ou seja, já haviam sido advertidos anteriormente. A plataforma alega que as páginas violavam as políticas de Padrões de Comunidade da empresa por apresentarem discurso de ódio, …

O post Facebook remove páginas brasileiras por conteúdo irregular apareceu primeiro em B9.

“We tried an interesting and quirky take on the subject – minus Gandhi’s walking stick and spectacles – and delivered a delicious result that was appreciated by the client and the agencies of the city.”

Advertising Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Art Director: Tanmoy Das
Copywriter: Madhura Chakravarty, Suchetana Ghosh
Head Client Servicing: Kusumanjan Banerjee
Account Management: Monalisa Mitra

The current strain of schadenfreude coursing through the digital-publishing ecosystem regarding BuzzFeed is entirely understandable. Not particularly helpful, but entirely understandable.

In late January, the Wall Street Journal reported that BuzzFeed was cutting 15 percent of its global workforce, resulting in about 250 layoffsand plenty of anger directed at BuzzFeed’s leadership (as well as lots of sympathy for the fired workers). It hasn’t helped that, as various outlets have reported, the layoffs were staggered over several days, leaving many staffers in an agonizing state of uncertainty.

The truth, though, is that BuzzFeed has been operating in a vaguely agonizing state of flux for quite a while now.

Continue reading at AdAge.com

What makes a Geico ad a Geico ad? The insurance brand has run an endless parade of humorous advertising over its 25-year relationship with The Martin Agency, and, creatively, the campaigns have been all over the map. Even more strangely, these disparate campaigns have often run in market at the same time, breaking a core…