Elon Musk's mystery Twitter sitter has one wild and crazy job


The SEC wasn’t mollified. It issued the contempt-of-court request, arguing the first post breached last year’s agreement, which settled claims that Musk misled investors with tweets about taking the company private. Tesla’s attorneys contend what he wrote just echoed what had already been said on an earnings call.

Musk took to Twitter to back up that position, saying the SEC had failed to read the transcript of that call and adding, “How embarrassing…” In another post, he piled on: “Something is broken with SEC oversight.”

U.S. District Judge Alison Nathan told Musk on Tuesday to file a brief responding to the contempt-of-court request by March 11.

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How Etsy Leapfrogged Amazon in the Race to Go Carbon Neutral

As you read this, some 1.6 million packages containing items people have purchased online are on their way to their buyers–and that number only includes Amazon shoppers. Ecommerce has become a $505 billion industry in the U.S. (one projected to hit $735 billion in the next four years) which means a lot of planes in…

Lifebuoy: 360 Degrees of Separation – Beach

Lifebuoy Print Ad - 360 Degrees of Separation - Beach

Lifebuoy Handwash creates the widest distance between people and germs by making hands 99.9% germ-free. To talk to a digital audience, we brought the familiar 360-degree images from social media and VR to print, creating a unique visual language.

Crafting a smart, playful idea, we used a never before used visual style in print: flat 360-degree images. These panoramic views were captured using a 360-degree camera. Then laid out in a flattened, cleverly cropped view, separating the source of the germs from the person. With the copy exhorting the viewer to not let the germs come around.

Lifebuoy: 360 Degrees of Separation – City

Lifebuoy Print Ad - 360 Degrees of Separation - City

Lifebuoy Handwash creates the widest distance between people and germs by making hands 99.9% germ-free. To talk to a digital audience, we brought the familiar 360-degree images from social media and VR to print, creating a unique visual language.

Crafting a smart, playful idea, we used a never before used visual style in print: flat 360-degree images. These panoramic views were captured using a 360-degree camera. Then laid out in a flattened, cleverly cropped view, separating the source of the germs from the person. With the copy exhorting the viewer to not let the germs come around.

Lifebuoy: 360 Degrees of Separation – Desert

Lifebuoy Print Ad - 360 Degrees of Separation -  Desert

Lifebuoy Handwash creates the widest distance between people and germs by making hands 99.9% germ-free. To talk to a digital audience, we brought the familiar 360-degree images from social media and VR to print, creating a unique visual language.

Crafting a smart, playful idea, we used a never before used visual style in print: flat 360-degree images. These panoramic views were captured using a 360-degree camera. Then laid out in a flattened, cleverly cropped view, separating the source of the germs from the person. With the copy exhorting the viewer to not let the germs come around.

Reporters Without Borders: Fonts for Freedom

Video of Case Film | Reporters Without Borders | Fonts for Freedom

Lin-Manuel Miranda’s ‘Freestyle Love Supreme’ to Start Offering Classes

The Freestyle Love Supreme Academy plans to begin offering classes in New York, starting with foundations of freestyle.

Facebook Will Roll Out Its ‘Clear History’ Tool This Year

Facebook will debut its ‘Clear History’ tool, a GDPR-style privacy feature that will inhibit its ability to help advertisers target as accurately as they currently can. The Clear History feature, which Facebook first promised (partly) as a of the heat the social network began to feel on the back of the Cambridge Analytica scandal, will…

This Bank Changed Australian Street Signs to Celebrate the LGBTQ Community at Mardi Gras

One of Australia’s biggest parties of the year is the Sydney Gay and Lesbian Mardi Gras. With a huge parade held on the city’s Oxford Street, the two-week event is considered one of the biggest celebrations in the world, attracting more than 300,000 people. However, according to a YouGov study, 84 percent of LGBTQ community…

Black History Is Happening Now and Not Just for the Month of February for Spotify

For 28 days in February, the nation pauses to remember the contributions black people have made and continue to make to American culture. But what happens after that? Spotify’s response to that question is Black History Is Happening Now, an ongoing program created in partnership with creative collective Saturday Morning to “bring attention to some…

It’s Time to Put an End to Whitewashed Cannabis Marketing

People from all walks of life use cannabis. From soccer moms to Rastas to seniors to rappers to lawyers to kids with epilepsy. Across certain U.S. states, Colombia, Canada and Germany, you will find people using the plant recreationally and medicinally. However, if you look at the media and emerging marketing in this space, what…

InStyle Gives Fashion Makeovers and Faux Covers to Sesame Street Favorites as the Show Turns 50

The latest InStyle cover subjects are a little furrier, brighter and sillier than what we’re used to seeing–but they all still look fabulous and fashion-forward. The magazine created five faux covers featuring Sesame Street characters Abby Cadabby, Bert and Ernie, Big Bird, Cookie Monster and Elmo, all wearing designer outfits in honor of the show’s…

FedEx Will Begin Testing Autonomous Delivery Robots This Summer

A special guest on last night’s episode of The Tonight Show Starring Jimmy Fallon was none other than FedEx’s new SameDay Bot, an autonomous delivery device it intends to test in select markets like its hometown, Memphis, this summer. Similar to Postmates’ Serve, which delivers food and goods, FedEx is working with retailers and restaurants…

White Ribbon: Boys Don't Cry


Film
White Ribbon

Advertising Agency:Bensimon Byrne, Canada
Executive Creative Director:Joseph Bonnici
Acd:David Mueller, Debbie Chan
Writer:David Mueller, Matt Doran
Art Director:Debbie Chan
Project Manager:Sara Leroux
Strategist:Brittany Dow
Associate Account Manager:Eoin Sherry
Account managers:Jackie Kleinberg, Tony Koutoulas
Account Director:Andrea Lee
Account Coordinator:Madeleine Porter
Production Company:Untitled Films
Executive Producer:Tom Evelyn, Mellissa Khan
Line Producer:Tom Evelyn
Director:Hubert Davis, Jared Kuemper
Post Production Offline:Rooster Post Production
Editor:Michelle Czuker, Darren Achim
Post production Online:Alter Ego
Transfer:Alter Ego
Producer:Hilda Pereira, Tyna Maerzke
Colourist:Clinton Homuth
Audio House:Berkeley
Engineer:Jared Kuemper
Casting:Shasta Lutz, Jigsaw Casting

Spike Jonze makes a cannabis ad, and Oscars ratings rebound from a record low: Tuesday Wake-Up Call


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

Director Spike Jonze (“Her,” “Being John Malkovich”) has made some delightfully trippy ads, including for Apple and Kenzo. But his new cannabis commercial, for MedMen, is actually quite serious and thoughtful. It examines the history of cannabis in America, including the racial injustices of the “stop and frisk” policy and harsh prison sentences. The unusual ad, which comes from Mekanism and stars “Grey’s Anatomy” actor Jesse Williams, seems to be set in a museum of cannabis history, zooming in on still-life exhibits depicting marijuana across the ages.

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A sneaker brand shamelessly courts Millennials with bizarre avocado-themed shoe


You’ve guac to be kidding me.

Sneaker brand Saucony dropped avocado-toast inspired shoes yesterday, putting a new spin on the meaning of “fast” food.

You can buy the Shadow 6000 Avocado Toast men’s sneakers for $130. (So much for Millennials affording a house anytime soon.)

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Equal Pay Day: Equal Pay Day 2019

Real men are not scared of doing shitty jobs. And if they can do shitty jobs, then why can’t they do everyday shitty household tasks? In its new campaign, Equal Pay Day showcases men and their work in a super quirky manner to encourage them to reduce the gender pay gap.

Video of Equal Pay Day 2019

White Ribbon: Boys Don't Cry

Video of Boys Don’t Cry | White Ribbon PSA

Best Buy sees growth thanks in part to connected devices


Best Buy jumped after the gadget retailer lent a spark to what had been a gloomy earnings season by delivering holiday sales that outpaced projections and a full-year profit outlook that topped analysts’ estimates.

Comparable-store sales in the U.S.the retailer’s most-watched metricrose 3 percent in the fourth quarter, beating projections. The midpoint of its profit forecast for the current fiscal year also topped estimates, sending the shares up as much as 16 percent.

Best Buy went all out to capture holiday shoppers, rolling out Black Friday deals early and even adding more toys to its shelves to grab dollars that once went to Toys “R” Us. The nation’s biggest electronics retailer also offered free shipping on online orders, with no minimum purchasea strategy mirrored by fellow Minneapolis retailer Target. The move helped Best Buy’s e-commerce revenue gain 9.3 percent.

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Laid-Back Ergonomic Technology Desks – The iSkelter Hover X+ Lap Desk Neatly Holds All Essentials (GALLERY)

(TrendHunter.com) The prominent place that technology holds in the lifestyle of many consumers has a rising number of them looking for ways to help them use it in a relaxed manner, which is exactly what the iSkelter…