Feb
19
Parques Reunidos: Happy Hour, 2
Posted in: Uncategorized
Parque de Atracciones de Madrid, the main theme park in Madrid, launched a new promotion called Happy Hour. From 5:00 pm till close, tickets were cheaper.
Feb
19
Parques Reunidos: Happy Hour, 2
Posted in: Uncategorized
Parque de Atracciones de Madrid, the main theme park in Madrid, launched a new promotion called Happy Hour. From 5:00 pm till close, tickets were cheaper.
Feb
19
Post-Gazette Appoints Writer of ‘Reason as Racism’ Editorial as Its Newsroom Leader
Posted in: UncategorizedStormy times continue at the Pittsburgh daily, where the publisher and newsroom employees are at odds.
Feb
19
NBCUniversal Entertainment Places Media Planning and Buying Business in Review
Posted in: UncategorizedThe Entertainment division of NBCUniversal recently issued an RFP for its media business, according to several parties familiar with the matter. The same individuals said Essence, the GroupM agency currently serving as incumbent on the account, will defend against several other unnamed holding group competitors. WPP’s Maxus had been NBC’s media agency of record since…
Feb
19
What JPMorgan’s New Cryptocurrency Means for Banking and Blockchain
Posted in: UncategorizedWhen J.P. Morgan announced it had created its own cryptocurrency last week, the bank left the industry speculating about what the move might mean for the blockchain-based payments and for the broader future of banking. JPM Coin, as it’s called, isn’t a traditional cryptocurrency–instead of being something to invest in–it’s more of a tool for…
Feb
19
Are Sizzle Reels a Complete Waste of Everyone’s Time? The Atlantic and Errol Morris Say Yes
Posted in: UncategorizedLet’s just be honest with each other: No one likes sizzle reels. No one likes making them. No one likes updating them. Heck, no one even likes watching them. Besides breaking up the monotony of a work conference speaker lineup, they basically just take up editing time and website real estate while conveying a vague…
Feb
19
The National Hockey League and Snapchat Expanded Their Existing Pact
Posted in: UncategorizedThe National Hockey League and Disney Streaming Services expanded their existing multiyear partnership with Snapchat. DSS holds digital rights to the NHL, operating the league’s flagship application and its NHL.TV out-of-market package. The NHL will become the first professional sports league to use Snapchat’s third-party curation tools, producing a minimum of 15 Curated Stories for…
Feb
19
How Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and Mortar
Posted in: UncategorizedDuring our Brandweek: Challenger Brands summit Feb. 6-7, the “Bricks and Clicks” session featured panels from Away’s vp, brand marketing, Selena Kalvaria, and Harry’s vp, marketing, Lorna Sommerville, with moderator Robert Klara and Untuckit’s CEO and co-founder, Aaron Sanandres, with moderator Jameson Fleming. The challenger brands spoke about how they’re bridging the gap between ecommerce…
Feb
19
Why Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the Oscars
Posted in: UncategorizedEarlier this month, Budweiser was planning to air a 30-second spot starring Charlize Theron and touting its Reserve Copper Lager during the Super Bowl. Instead, the Anheuser-Busch brand held off, saving the ad for the Academy Awards as part of a strategy to let its other Super Bowl spot shine. Now the brand will air…
Feb
19
Black Panther Dominated Trailer Views on YouTube for 91st Academy Awards Best Picture Nominees
Posted in: UncategorizedIt’s Wakanda forever on YouTube, as the trailer for Black Panther tallied the most views on the Google-owned video site among Best Picture nominees for the 91st Academy Awards, which will be handed out Sunday night (Feb. 24). The Best Picture nominees by trailer views as of Feb. 15 follow (2018 box office sales in…
Feb
19
Burberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the Runway
Posted in: UncategorizedBurberry is the latest fashion house under fire for a controversial design the brand sent down the runway: a hoodie with what looked identical to a noose hanging around the neck in place of strings. The brand stated the rope was meant to channel a marine theme used throughout the show, but people voiced objections…
Feb
19
Agency Owner Derek Walker Uses Social Media Accounts to Spotlight Talent of Color Each Day of Black History Month
Posted in: UncategorizedDerek Walker, founder of Columbia, S.C. agency brown & browner, is hard to miss. Whether it’s his Twitter, LinkedIn feed or some of his blog posts, Walker has carved out a significant niche as a steadfast voice on issues related to diversity, inclusion and race in advertising. During Black History Month this year, Walker decided…
Feb
19
Hate Doing Laundry? No Sweat. Tide Just Announced It’ll Do It for You
Posted in: UncategorizedIt’s probably no surprise that Americans generally don’t like doing laundry very much. According to the Houston Chronicle, the average U.S. household slogs 7.4 loads (50 pounds) of laundry to the washing machine every week. A single load of laundry sucks just under 90 minutes from your day, according to home site The Spruce. And…
Feb
19
Natura propõe “detox do olhar” em nova campanha
Posted in: Uncategorized
A Natura estreou sua campanha para a nova linha da marca, Tododia Folhas de Limão e Graviola. Assinada pela Africa, a comunicação inspira às mulheres a refletirem sobre a relação que têm com seu corpo e como podem enxergar a sua própria beleza através de um “detox do olhar”. A escolha da época do ano …
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Feb
19
Em Israel, Doritos lança pacote que também serve como toalha para limpar os dedos
Posted in: Uncategorized
A agência Gefen Team, de Tel Aviv, pensou na solução perfeita para quando você acaba de comer o seu pacote de Doritos e não tem onde limpar os dedos: um pacote do snack que também serve como toalha para as mãos. Nomeada de Towel Bag, a embalagem de edição limitada foi feita com o mesmo …
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Feb
19
Charlize Theron manda um “hold my beer” no comercial da Budweiser para o Oscar 2019
Posted in: Uncategorized
Um dos melhores memes que a internet ressuscitou nos últimos anos sem dúvida foi o “Hold my beer”, a clássica fala que qualquer ser humano sem condição de feitos extraordinários manda quando pretende fazer uma ação complexa ou muito difícil. Nas redes sociais, a frase ganhou uma variedade de conotações distintas, do uso tradicional de …
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Feb
19
Amazon Live, o “Polishop” online lançado pela Amazon
Posted in: Uncategorized
A Amazon lançou um canal próprio para a exposição de produtos, 24 horas por dia. Se a ideia te faz lembrar do famoso canal Polishop, é isso mesmo, só que com o nome de Amazon Live e transmissão online. O Amazon Live fica hospedado dentro do site da Amazon e traz uma programação ao vivo …
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Feb
19
SXSW 2019: Ativação da HBO promove “Game of Thrones” e… doação de sangue
Posted in: Uncategorized
No ano passado, a HBO recriou a cidade de Sweetwater de “Westworld” em Austin para promover a segunda temporada da série no South By Southwest. Em 2019, a emissora volta a lançar uma nova ativação envolvendo agora a sua principal atração dos próximos meses que é obviamente a última temporada de “Game of Thrones”, mas …
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Feb
19
“Descontos necessários”: campanha da Companhia das letras combate desinformação com livros
Posted in: Uncategorized
A Companhia das Letras lançou uma campanha para combater a desinformação e as fake news com livros. Segundo a empresa, as redes sociais têm gerado cada vez mais conteúdo, mas, nem sempre, as pessoas compartilham ou divulgam informações verdadeiras: “Por isso, nós vamos dar uma forcinha: descontos em livros para pessoas desinformadas”. Durante toda a …
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Feb
19
McDonald's: Yawnbite
Posted in: UncategorizedPrint
McDonald’s
Advertising Agency:TBWABuenos Aires, Argentina
Chief Creative Officer:Pablo Poncini
Executive Creative Directors:Juan Cruz Bazterrica, Guillermo Castaneda
Art Directors:Andy Fernandez Bonaudi, Leo Rolim
Copywriters:Johanna Medina, Igor Moura
Photographer:Bob Lightowler
Digital Artist:Struka
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