Hasta La Creative!

O governo do presidente Jair Bolsonaro lançou sua primeira campanha publicitária, que tem como foco popularizar a reforma da Previdência entre os brasileiros. A Artplan, empresa de Roberto Medina, foi a agência escolhida pelo governo federal para desenvolver o trabalho, vencendo a concorrência com as agência Calia e NBS, que também atendem a Secretaria Especial …

O post Primeira campanha do governo Bolsonaro mostra que reforma da Previdência é “justa para todos” apareceu primeiro em B9.

On a nationally syndicated TV show, he put products to the test to see if they measured up to their claims. Johnny Carson spoofed him.

As influencer marketing has become an essential aspect of most companies’ marketing programs, it’s natural that many are considering building out a specific team dedicated to influencer collaborations. In fact, 73 percent of brands report having some sort of in-house team, and 90 percent of brands report that their influencer marketing workload has grown over…

As much as live sports will generate the lion’s share of commercial impressions for the revamped Fox, the Big Four broadcaster next fall will still be on the hook to program some eight hours of general-entertainment fare per week. And while Fox isn’t getting out of the scripted TV business altogether, a new competition series is providing advertisers with an advance look at what the overhauled network will have to offer in the spring upfront bazaar.

A weirdly frenetic mashup of celebrity cosplay and lysergic talent show, “The Masked Singer” is the season’s only true breakout hit. Since bowing on Jan. 2, this remix of a popular Korean format has averaged 7.7 million live-same-day viewers, of whom 3.17 million are members of Fox’s core 18-to-49 audience. This makes “The Masked Singer” the highest-rated TV series among the demo most coveted by advertisers; when expressed in the time-honored decimal format, the show’s 2.5 rating edges CBS’ valedictory comedy “The Big Bang Theory” (2.3) and NBC’s sudsy drama “This Is Us” (2.1).

Top 25 Primetime Broadcast TV Shows

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For buyers who attended ABC’s upfront event last May, the prognosis for the network’s just-announced midseason series Whiskey Cavalier seemed suddenly grim, thanks to a particularly withering routine from Jimmy Kimmel. But nine months later, Kimmel’s barbs are a distant memory as ABC is putting the biggest spotlight possible on the dramedy, about an FBI…

In today’s business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their marketing performance, customer behavior, sales funnel and competition. Unfortunately, for many companies, this information is sitting untapped or not being used to its full advantage. Few businesses can thrive–let alone survive–if…