An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her salary after learning that she was three months pregnant. In the lawsuit, filed in the U.S. District Court for the Southern District of New…
Como parte de sua série “Money is Changing”, e aproveitando a proximidade do Oscar 2019, a Visa convidou algumas profissionais de Hollywood para falarem sobre as mudanças em relação à desigualdade salarial na indústria. O trabalho dirigido por Gia Coppola traz estilistas, diretoras, produtoras e ativistas compartilhando histórias pessoais de como elas mudaram seus salários …
O post Oscar 2019: Visa conversa com mulheres de Hollywood sobre igualdade salarial apareceu primeiro em B9.
A Güd, marca de ração para cachorros, através do projeto Busca Dogues, quer promover a adoção de cãezinhos abandonados através da busca no Google por animais de raça. Parece antagônico, mas foi uma ótima sacada. Criado pela J. Walter Thompson Brasil, o projeto brinca com o fato das pessoas buscarem por cães de raça com …
O post Marca de ração usa buscas por raças no Google para incentivar adoção de vira-latas apareceu primeiro em B9.
Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.
5. Shutterstock: Pop-Art Oscars Posters
In time for the Academy Awards, Shutterstock debuted yet another round of pop-art inspired versions of movies for Oscar nominated films. Among them, a comic book take on “Roma,” a Warhol-reminscent treatment for “Bohemian Rhapsody” and a Roy Lichenstein-inspired work for “The Favourite.”
A poster campaign for ESTAL’s music recital.
The long-running saga of the rabbit, Usagi Yojimbo, by Stan Sakai, is moving to IDW Publishing, which will begin a new, full-color series in June.
Mr. Coster-Waldau, known for playing Jaime Lannister on HBO’s “Game of Thrones,” is no stranger to the bloody side of feudal politics.
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups. Blurring that distinction too much can be dangerous for both entrepreneurs and investors, according to Plexo Capital founding managing partner Lo Toney. Speaking at the Brandweek: Challenger Brands…
Some of the most compelling new story formats like virtual reality and immersive theater aren’t always the most easily accessible. They’re expensive, they require a lot of space, or they’re complicated to set up. But a new pop-up “story arcade” in New York is making a range of technologies available to try–if you have the…
Blink Digital designed KFC Bucket Bae, a Valentine’s Day robot that unites chicken lovers with the bae of their dreams. The robot not only follows the consumer but also talks to them. When it comes to satisfying your love for KFC, Bucket Bae’s got you covered, offering a Hot’n’Crispy bucket of chicken goodness, a chicken popcorn bouquet, and a Krushers drink too. Yet, what really sets Bucket Bae apart is the built-in sensor that allows the robot to follow you everywhere, as true love does.
Blink Digital designed KFC Bucket Bae, a Valentine’s Day robot that unites chicken lovers with the bae of their dreams. The robot not only follows the consumer but also talks to them. When it comes to satisfying your love for KFC, Bucket Bae’s got you covered, offering a Hot’n’Crispy bucket of chicken goodness, a chicken popcorn bouquet, and a Krushers drink too. Yet, what really sets Bucket Bae apart is the built-in sensor that allows the robot to follow you everywhere, as true love does.
Time’s Up issued the statement after the Los Angeles Times reported that Borders’s son, Garry “Dijon” Bowden Jr., was accused of violating a woman during a massage. A lawyer for Bowden disputed the woman’s account, saying there was no inappropriate or nonconsensual touching, according to the Times.
Borders and her son couldn’t immediately be reached by Bloomberg.
When Borders announced her resignation earlier this week, she said it was to address “family concerns that require my singular focus.”
In today’s advertising and marketing landscape, there’s no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic cultural moments. For others, like upstarts Bombas, Naadam and Encantos, they serve as a different way to connect with consumers. At the Brandweek: Challenger…
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: Samsung hypes various features of the new Galaxy S10+, including Cinematic Infinity Display and Wireless PowerShare. Best Buy suggests that its sales associates are so tuned in to customers’ needs that they’re practically mind-readers. And Chipotle serves up another one in its series of “Behind the Foil” spots; this installment focuses on an employee named Chad who’s an R&D chef for the restaurant chain.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: Samsung hypes various features of the new Galaxy S10+, including Cinematic Infinity Display and Wireless PowerShare. Best Buy suggests that its sales associates are so tuned in to customers’ needs that they’re practically mind-readers. And Chipotle serves up another one in its series of “Behind the Foil” spots; this installment focuses on an employee named Chad who’s an R&D chef for the restaurant chain.
A U.S. ban on sales of most flavored e-cigarettes dealt a blow to the financial results of Juul Labs last quarter, but the company behind America’s most popular e-cigarette device sees it as a minor setback. Juul forecasts revenue of $3.4 billion for 2019, almost triple what it generated last year, according to a person who was briefed on the numbers.
The financial outlook indicates high expectations from the company to sell more of its slender Juul vaping devices and accompanying nicotine pods overseas. It also suggests confidence that other governments won’t follow the U.S. in cracking down on the products, a move prompted by widespread use by teens across the country.
Juul posted fourth-quarter revenue of $424 million, a 2.5 percent decline from the previous quarter, said the person, who asked not to be identified because the information is private. Over the same periods, Juul’s adjusted loss was $70.4 million, compared with a $17 million profit in the prior quarter.
Empire actor Jussie Smollett has been removed from Empire’s final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he reported last month. Empire executive producers Lee Daniels, Danny Strong, Brett Mahoney, Brian Grazer, Sanaa Hamri, Francie Calfo and Dennis Hammer announced…
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram’s long-form content platform. Conscious Minds executive producer Santino Stoner said of the campaign, “It’s stories like these that not only inspire, but build lasting connection, especially as they reflect…
It’s been an interesting 25-plus years as a black man in Adland, a journey that’s taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up my experience by remembering that while Martin Luther King Jr. beautifully urged that we “be judged by…
É fato que a comunicação ganhou novas formas à medida do advento da internet e da evolução dos meios de informação – fatores que facilitaram a interação do público e de várias esferas da vida social. No entanto, foi necessário adaptar e criar novas ferramentas de linguagem que acompanhassem essa mudança, fazendo os profissionais da …
O post ? EBAC está com matrículas abertas para cursos na área de Comunicação Visual e Digital apareceu primeiro em B9.
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