Sony Music: Make It Metal

Traditional ways of promoting music albums just aren’t as effective anymore as it was in the past. In its place is a new era in which musicians blend art, advertising and technology in smart and exciting ways. So when CROSSFAITH, an electro-core metal band based in OSAKA, Japan, approached us about creating a buzz around their new album, we made a digital and social initiatives to promote the first single from that album, to engage with new and existing fans. The microsite became the sole destination to sample the brand new track that can’t be experienced anywhere else at that time.

By activating the webcam on the computer, sophisticated code detects the rocking back and forth motion of the user’s head to trigger the music track and keeps it playing as long as the movement continues in this manner; the moment the head-banging stops the music stops. Just as the audience can often be seen “banging” their heads in this manner at a live metal concert -getting lost in the music and moving to it- we’ve created an experiential way that utilizes the enthusiastic metal fans as an interactive medium.

Max Richter / Beautyrest / Philips: Sleep

Lord Huron: Lord Huron Vide Noir Global Album Launch Campaign

Lord Huron surprised and delighted fans with an easter egg hunt for limited copies of a VHS Tape leading into the album release. The band introduced us to their world of Vide Noir with the release of the infomercial called Products of the Universe with Marsha Tanley featuring unreleased content and music.

Escapist Fantasy or Effective Recruitment Advertising?

How do you get bored kids in dead-end McJobs to want to be part of something bigger than their present-day circumstances? For decades, military service has been framed as a way out and a way up. For kids who are not looking at college, the military offers training, pay, shelter, a sense of belonging and […]

The post Escapist Fantasy or Effective Recruitment Advertising? appeared first on Adpulp.

Lord Huron: Lord Huron Vide Noir Global Album Launch Campaign

Lord Huron surprised and delighted fans with an easter egg hunt for limited copies of a VHS Tape leading into the album release. The band introduced us to their world of Vide Noir with the release of the infomercial called Products of the Universe with Marsha Tanley featuring unreleased content and music.

Hilton: Music Happens Here

CanadaSound: CanadaSound Project

CanadaSound Integrated Ad - CanadaSound Project
CanadaSound Integrated Ad - CanadaSound Project
CanadaSound Integrated Ad - CanadaSound Project
CanadaSound Integrated Ad - CanadaSound Project

CanadaSound’s goal was to bring Canadians and their artists together in a fresh way to express pride, culture and identity. With its digital platform, Canadians were asked to contribute their favourite sounds to inspire artists to create original music. Fueled by emotion and imagination, we broke down barriers across age, race, geography, culture, language – even musical genres to bring Canadians together through sound.

Where else could the sound of a wolf in the far north inspire a Toronto electroacoustic band to reimagine a centuries-old Maritime folk song called “Farewell to Nova Scotia”? Or a Canadian’s love of the sound of rain on the west coast inspire an R&B artist to write a song 2,000 miles away?

With over 81 artists engaged, we created the CanadaSound digital album. It contained original works from two JUNO Award Winners, four JUNO Award Nominees, a four-time platinum artist and a newly discovered 13-year-old. With inspiration from everyday Canadians, dozens of songs were created, all in support of a charity that puts instruments into the hands of kids.

Spotify: RapCaviar Pantheon

Spotify Experiential Ad - RapCaviar Pantheon
Spotify Experiential Ad - RapCaviar Pantheon
Spotify Experiential Ad - RapCaviar Pantheon

Spotify’s RapCaviar has become an authority in hip hop–a champion of young, boundary-pushing artists. To further cement the playlist’s reputation as the platform that supports emerging talent, its first “year-end list” honored the biggest breakthrough artists of 2017.

The Rap Caviar Pantheon is 3 sculptures dedicated to 3 artists–SZA, Metro Boomin, and 21 Savage. Inspired by history but decided by data, artists were selected using streaming numbers and the sculptures were 3D scanned and sculpted by robots, with details that nod to both the artists and classic antiquities.

In a time when monuments are coming down, RapCaviar is creating timelessness for these new cultural icons. A film of the process was directed by an icon of the genre, Director X, and narrated by Pharrell Williams. The opening at the Brooklyn Museum showed the rap community that RapCaviar supports artists in a very real way–right from the start.

Leaf Group: Design Intern – Corporate

internship:

Leaf Group:
Leaf Group is a diversified Internet company that builds platforms to enable communities of creators to reach dedicated audiences in the ever-growi…
Santa Monica, California

Spotify: I'm With The Banned

Self-Sufficient Adventure Vehicles – The GEV Adventure Truck Carries Fresh Water, Power and More (GALLERY)

(TrendHunter.com) Off-grid travel has surged in popularity as of late as consumers seek to disconnect with their constantly connected lifestyle, which is being supported by new solutions like the GEV Adventure Truck….

Monochromatic Camo Sneakers – BAPE, adidas, and NEIGHBORHOOD Drop New POD-S3.1 and NMD STLT Sneakers (GALLERY)

(TrendHunter.com) adidas, BAPE, and NEIGHBOURHOOD join forces for a three-way collaborative capsule highlighting the signature POD-S3.1 and NMD STLT sneakers. The footwear designs are mainly monochromatic throughout…

The 10 most-viewed 2018 holiday ads


.mfp-fade.mfp-bg { opacity: 0; -webkit-transition: all 0.15s ease-out; -moz-transition: all 0.15s ease-out; transition: all 0.15s ease-out; } .mfp-fade.mfp-bg.mfp-ready { opacity: 0.8; } .mfp-fade.mfp-bg.mfp-removing { opacity: 0; } .mfp-close-btn-in .mfp-close{ color:#fff !important; } .mfp-fade.mfp-wrap .mfp-content { opacity: 0; -webkit-transition: all 0.15s ease-out; -moz-transition: all 0.15s ease-out; transition: all 0.15s ease-out; } .mfp-fade.mfp-wrap.mfp-ready .mfp-content { opacity: 1; } .mfp-fade.mfp-wrap.mfp-removing .mfp-content { opacity: 0; } #viralheader{ padding-bottom: 15px; float:left; } #viralbrand, #viralagency, #viralview, #viralspot { font-family: “outsiders”; font-size: 18px; padding-right: 60px; } #viralbrand span, #viralagency span, #viralview span, #viralspot span { font-family: “retina”; font-size: 18px; padding-right: 10px; } #viralrow{ width: 600px; float: left; padding-top: 10px; margin-bottom: 60px; } #header-chart { float: left; font-weight: 700; font-family: “retina”; font-size: 18px; } #header-powered{ float: left; font-weight: 400; font-family: “outsiders”; margin-left: 30px; font-size: 18px; } #header-logo{ float: left; width: 130px; margin-top: -12px; margin-left: 6px; } #viralrank{ float: left; width: 40px; color: #000000; font-size: 20px; font-weight: 700; padding-left: 0px; font-family: “outsiders”; } #viraldetails{ float: left; width: 350px; } #viralthumb{ float:left; } #viralthumbbg img{ width: 210px; } #playbutton{ position: relative; margin-top: -90px; margin-left: 70px; } #viralfirstrow{ float: left; font-family: “retina”; } #viraltitle{ float: left; width: 280px; font-size: 18px; line-height: 1.2em; padding-right: 10px; } #viraltitlebackchart{ float: left; width: 215px; font-size: 18px; line-height: 1.2em; padding-right: 5px; } #viralpercent{ float: left; color: #000000; font-size: 18px; line-height: 1.25em; font-family: “outsiders”; } #viralsecondrow{ float:left; } /* This adds padding from top and bottom */ .custom-popup .mfp-container { padding-top: 40px; padding-bottom: 40px; } /* This adds max-width to popup content */ .custom-popup .mfp-content { width: 100%; max-width: 700px; } /* This makes “#popup-with-something” scale down proportionally */ /* .custom-popup { width: 100%; height: 0; overflow: hidden; padding-top: 56.25%; } */ /* This is an element itself */ .custom-content { /* background: #EBE8E8; position: absolute; top: -3px; */ left: 0; width: 100%; height: 100%; box-shadow: 0 0 8px rgba(0, 0, 0, .6); } #notes{ clear: both; font-family: ‘Outsiders’; font-size: 12px; line-height: 20px; } .story a { color:#000; text-decoration:underline; } @media only screen and (min-width : 479px) and (max-width : 768px) { #viralrank{ float: left; width: 20px; padding-left: 0px; font-size: 15px; } #viralrow { margin-bottom: 50px; } #header-chart{ width: 180px; font-size: 20px; } #header-powered { font-size: 15px; } #header-logo { width: 130px; margin-top: -6px; margin-left: 6px; } #viralfirstrow{ padding-bottom: 5px; } #viraltitle{ width: 200px; font-size: 15px; line-height: 1.25em; padding-right: 5px; } #viralbrand, #viralagency, #viralview, #viralspot { font-size: 15px; } #viralbrand span, #viralagency span, #viralview span, #viralspot span { padding-right: 10px; font-size: 15px; } #viraltitlebackchart{ width: 140px; font-size: 14px; line-height:1.25em; } #viralthumbbg img { width: 180px; } #playbutton { margin-top: -85px; margin-left: 60px; } #viralpercent{ font-size:15px; } #viralsecondrow{ float:none; } #viraldetails{ width: 250px; } } @media only screen and (max-width : 478px){ .custom-content iframe { width:360px; } #viralrank{ float: left; width: 20px; padding-left: 0px; padding-top: 0px; font-size: 13px; } #header-chart{ width:210px; font-size: 20px; float:none; margin-bottom:10px; } #header-powered { font-size: 15px; margin-left: 0px; } #header-logo { width: 130px; margin-top: -6px; margin-left: 6px; } #viralfirstrow{ padding-bottom: 5px; float: none; } #viraltitle{ width: 160px; font-size: 13px; padding-bottom: 2px; float: none; line-height: 1.25em; } #viraltitlebackchart{ width:160px; font-size: 12px; padding-bottom: 2px; float:none; line-height:1.2em; } #viralbrand, #viralagency, #viralview, #viralspot { font-size: 13px; line-height: 1.3em; } #viralbrand span, #viralagency span, #viralview span, #viralspot span { font-size: 13px; } #viralpercent{ float: none; line-height: 1.25em; font-size: 13px; } #viralsecondrow{ float:none; } #viraldetails{ width: 150px; } #viralthumb { padding-left: 10px; } #viralrow{ width:400px; margin-bottom:20px; } #viralthumbbg img{ width:120px; } #playbutton{ margin-top:-70px; margin-left:30px; } #notes{ clear:both; } #viralheader { padding-bottom: 15px; margin-bottom: 15px; } }

While heartwarming ad campaigns tend to be most common around the holidays, this year campaigns utilizing humor were most viewed and shared.

Google came out on top of this year’s holiday chart, as measured by AcuityAds, with their nostalgia filled “Home Alone”-themed campaign, Home Alone Again, starring Macaulay Culkin. Google remade and updated iconic scenes from “Home Alone” using today’s technology to promote their Google Assistant product. The campaign has garnered 70.7 million views to date.

Continue reading at AdAge.com

The 10 most-viewed holiday campaigns of 2018


.mfp-fade.mfp-bg { opacity: 0; -webkit-transition: all 0.15s ease-out; -moz-transition: all 0.15s ease-out; transition: all 0.15s ease-out; } .mfp-fade.mfp-bg.mfp-ready { opacity: 0.8; } .mfp-fade.mfp-bg.mfp-removing { opacity: 0; } .mfp-close-btn-in .mfp-close{ color:#fff !important; } .mfp-fade.mfp-wrap .mfp-content { opacity: 0; -webkit-transition: all 0.15s ease-out; -moz-transition: all 0.15s ease-out; transition: all 0.15s ease-out; } .mfp-fade.mfp-wrap.mfp-ready .mfp-content { opacity: 1; } .mfp-fade.mfp-wrap.mfp-removing .mfp-content { opacity: 0; } #viralheader{ padding-bottom: 15px; float:left; } #viralbrand, #viralagency, #viralview, #viralspot { font-family: “outsiders”; font-size: 18px; padding-right: 60px; } #viralbrand span, #viralagency span, #viralview span, #viralspot span { font-family: “retina”; font-size: 18px; padding-right: 10px; } #viralrow{ width: 600px; float: left; padding-top: 10px; margin-bottom: 60px; } #header-chart { float: left; font-weight: 700; font-family: “retina”; font-size: 18px; } #header-powered{ float: left; font-weight: 400; font-family: “outsiders”; margin-left: 30px; font-size: 18px; } #header-logo{ float: left; width: 130px; margin-top: -12px; margin-left: 6px; } #viralrank{ float: left; width: 40px; color: #000000; font-size: 20px; font-weight: 700; padding-left: 0px; font-family: “outsiders”; } #viraldetails{ float: left; width: 350px; } #viralthumb{ float:left; } #viralthumbbg img{ width: 210px; } #playbutton{ position: relative; margin-top: -90px; margin-left: 70px; } #viralfirstrow{ float: left; font-family: “retina”; } #viraltitle{ float: left; width: 280px; font-size: 18px; line-height: 1.2em; padding-right: 10px; } #viraltitlebackchart{ float: left; width: 215px; font-size: 18px; line-height: 1.2em; padding-right: 5px; } #viralpercent{ float: left; color: #000000; font-size: 18px; line-height: 1.25em; font-family: “outsiders”; } #viralsecondrow{ float:left; } /* This adds padding from top and bottom */ .custom-popup .mfp-container { padding-top: 40px; padding-bottom: 40px; } /* This adds max-width to popup content */ .custom-popup .mfp-content { width: 100%; max-width: 700px; } /* This makes “#popup-with-something” scale down proportionally */ /* .custom-popup { width: 100%; height: 0; overflow: hidden; padding-top: 56.25%; } */ /* This is an element itself */ .custom-content { /* background: #EBE8E8; position: absolute; top: -3px; */ left: 0; width: 100%; height: 100%; box-shadow: 0 0 8px rgba(0, 0, 0, .6); } #notes{ clear: both; font-family: ‘Outsiders’; font-size: 12px; line-height: 20px; } .story a { color:#000; text-decoration:underline; } @media only screen and (min-width : 479px) and (max-width : 768px) { #viralrank{ float: left; width: 20px; padding-left: 0px; font-size: 15px; } #viralrow { margin-bottom: 50px; } #header-chart{ width: 180px; font-size: 20px; } #header-powered { font-size: 15px; } #header-logo { width: 130px; margin-top: -6px; margin-left: 6px; } #viralfirstrow{ padding-bottom: 5px; } #viraltitle{ width: 200px; font-size: 15px; line-height: 1.25em; padding-right: 5px; } #viralbrand, #viralagency, #viralview, #viralspot { font-size: 15px; } #viralbrand span, #viralagency span, #viralview span, #viralspot span { padding-right: 10px; font-size: 15px; } #viraltitlebackchart{ width: 140px; font-size: 14px; line-height:1.25em; } #viralthumbbg img { width: 180px; } #playbutton { margin-top: -85px; margin-left: 60px; } #viralpercent{ font-size:15px; } #viralsecondrow{ float:none; } #viraldetails{ width: 250px; } } @media only screen and (max-width : 478px){ .custom-content iframe { width:360px; } #viralrank{ float: left; width: 20px; padding-left: 0px; padding-top: 0px; font-size: 13px; } #header-chart{ width:210px; font-size: 20px; float:none; margin-bottom:10px; } #header-powered { font-size: 15px; margin-left: 0px; } #header-logo { width: 130px; margin-top: -6px; margin-left: 6px; } #viralfirstrow{ padding-bottom: 5px; float: none; } #viraltitle{ width: 160px; font-size: 13px; padding-bottom: 2px; float: none; line-height: 1.25em; } #viraltitlebackchart{ width:160px; font-size: 12px; padding-bottom: 2px; float:none; line-height:1.2em; } #viralbrand, #viralagency, #viralview, #viralspot { font-size: 13px; line-height: 1.3em; } #viralbrand span, #viralagency span, #viralview span, #viralspot span { font-size: 13px; } #viralpercent{ float: none; line-height: 1.25em; font-size: 13px; } #viralsecondrow{ float:none; } #viraldetails{ width: 150px; } #viralthumb { padding-left: 10px; } #viralrow{ width:400px; margin-bottom:20px; } #viralthumbbg img{ width:120px; } #playbutton{ margin-top:-70px; margin-left:30px; } #notes{ clear:both; } #viralheader { padding-bottom: 15px; margin-bottom: 15px; } }

While heartwarming ad campaigns tend to be most common around the holidays, this year campaigns utilizing humor were most viewed and shared.

Google came out on top of this year’s holiday chart, as measured by AcuityAds, with their nostalgia filled “Home Alone”-themed campaign, Home Alone Again, starring Macaulay Culkin. Google remade and updated iconic scenes from “Home Alone” using today’s technology to promote their Google Assistant product. The campaign has garnered 70.7 million views to date.

Continue reading at AdAge.com

McDonald's: McStation – Berlin

McDonald's Print Ad - McStation - Berlin

In Germany, various McDonald’s restaurants are just a few steps away from subway stations. To take advantage of this and get consumers on the go, Leo Burnett/Thjnk developed an OOH/CLP campaign that uses the city’s subway maps and smartly mix them with McDonald’s products, resulting in a collection of attention-grabbing pieces.

Thanks to McDonald’s, the Central Station in Hamburg became the famous McFries. The station Ostkreuz in Berlin is now a juicy burger and the station Karlsplatz located in München was turned into a McChicken, just to name a few examples.

The campaign hit the streets in November, spread thru the stations and nearby locations.

McDonald's: McStation – Hamburg

McDonald's Print Ad - McStation - Hamburg

In Germany, various McDonald’s restaurants are just a few steps away from subway stations. To take advantage of this and get consumers on the go, Leo Burnett/Thjnk developed an OOH/CLP campaign that uses the city’s subway maps and smartly mix them with McDonald’s products, resulting in a collection of attention-grabbing pieces.

Thanks to McDonald’s, the Central Station in Hamburg became the famous McFries. The station Ostkreuz in Berlin is now a juicy burger and the station Karlsplatz located in München was turned into a McChicken, just to name a few examples.

The campaign hit the streets in November, spread thru the stations and nearby locations.

McDonald's: McStation – Munich

McDonald's Print Ad - McStation - Munich

In Germany, various McDonald’s restaurants are just a few steps away from subway stations. To take advantage of this and get consumers on the go, Leo Burnett/Thjnk developed an OOH/CLP campaign that uses the city’s subway maps and smartly mix them with McDonald’s products, resulting in a collection of attention-grabbing pieces.

Thanks to McDonald’s, the Central Station in Hamburg became the famous McFries. The station Ostkreuz in Berlin is now a juicy burger and the station Karlsplatz located in München was turned into a McChicken, just to name a few examples.

The campaign hit the streets in November, spread thru the stations and nearby locations.

Stress-Relieving Carry Coins – 'The Tide' Worry Coin Has Two Motion Functions to Alleviate Anxiety

(TrendHunter.com) Touchstones and carry coins have become quite popular as of late as consumers seek to naturally alleviate their worries through fidgeting, which is what ‘The Tide’ worry coin aims to…

Eesti Ekspress: We Help You See The Truth, 1

Eesti Ekspress Print Ad - We Help You See The Truth, 1

Estonia’s investigational newspaper Eesti Ekspress isn’t your average newspaper.

It’s very different from other weeklies as it doesn’t jump to conclusions and showcases more than one point of view – from another angle, some things may look completely different. We made a print AD series where turning the page revealed the truth.

Eesti Ekspress: We Help You See The Truth, 2

Eesti Ekspress Print Ad - We Help You See The Truth, 2

Estonia’s investigational newspaper Eesti Ekspress isn’t your average newspaper.

It’s very different from other weeklies as it doesn’t jump to conclusions and showcases more than one point of view – from another angle, some things may look completely different. We made a print AD series where turning the page revealed the truth.