If you’ve been to a major American city in the past year, you’ve noticed it: sidewalks strewn with discarded pay-per-use electric scooters. Riders seemingly drop them to the ground as soon as they’re done with them, no matter where they are. It’s kind of like a parade of visitors coming to your house and throwing…
From beauty boxes to streaming platforms, subscription services are becoming part of the norm. But with more services to choose from, how can brands make their subscription offerings stand out? New research from digital marketing company Digitas sheds light on what keeps subscribers around (49 percent said access to a large selection) and what makes…
Welcome to 2019 and our first issue of the year, appropriately focused on the Consumer Electronics Show, which is where many brand marketers, media execs and creatives will start their year, looking through the prism of technology–tactically and strategically. What tools and capabilities do I need to get to where I want to be in…
If you didn’t know where Batman shops, you do now: He and celebrities like Slimer, Scooby-Doo, the Griswolds, Doc Brown and more–or, more specifically, their cars–make cameos in a new spot from Walmart promoting its free grocery pickup service. The campaign debuts during NBC’s Golden Globes broadcast tonight and features familiar vehicles from movies and…
For decades, “Close Encounters of the Third Kind” was advertising’s go-to flick for sci-fi parody. But perhaps there’s a new contender for the crown? Pepsi’s cinematic new ad that just debuted during the Golden Globes is a well-crafted homage to 2016’s Arrival (whose star, Amy Adams, was nominated for a Best Actress Golden Globe in…
HBO didn’t win its first Golden Globe award until an hour and 40 minutes into the telecast, but the network managed to upstage the NBC ceremony before that by airing a Globes ad that featured new footage from several of its most eagerly-awaited shows this year, including the new seasons of Game of Thrones, Big…
Walmart is launching the first national campaign for its online Grocery Pickup service during the Golden Globe Awards on NBC Sunday night with two 60-second and two 30-second spots.
The ads from Publicis Groupe-led Department W feature drive-ups to Walmart grocery pickup spots by classic movie cars, including the Batmobile, the DeLorean from “Back to the Future,” Scooby Doo’s Mystery Machine, and a more current entry — the yellow VW Beetle from “Bumblebee.” The background music is “Cars” from Gary Numan, in keeping with Walmart’s “Life’s Greatest Hits” creative approach of recent years.
Walmart worked with several Hollywood studios to gain access to the vehicles, which mostly are replicas but deemed by studios as most like the ones in the actual films, a spokeswoman says.
Walmart is launching the first national campaign for its online Grocery Pickup service during the Golden Globe Awards on NBC Sunday night with two 60-second and two 30-second spots.
The ads from Publicis Groupe-led Department W feature drive-ups to Walmart grocery pickup spots by classic movie cars, including the Batmobile, the DeLorean from “Back to the Future,” Scooby Doo’s Mystery Machine, and a more current entry — the yellow VW Beetle from “Bumblebee.” The background music is “Cars” from Gary Numan, in keeping with Walmart’s “Life’s Greatest Hits” creative approach of recent years.
Walmart worked with several Hollywood studios to gain access to the vehicles, which mostly are replicas but deemed by studios as most like the ones in the actual films, a spokeswoman says.
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(TrendHunter.com) The Ember Limited Edition Copper Mug is the latest iteration of the smart mug that will work to keep your choice of hot beverage piping hot until the last drop. Designed in an all-new copper colorway,…
Traditional television ad spend is down, indicative of the fact that the TV screen, which for so long was the epicenter of most homes in the U.S., is no longer king of the media jungle. And the numbers reflect this: Per eMarketer, mobile surpassed TV in terms of ad spend in 2018 with wireless devices…
Some venture capitalists are rooting for a market dip to calm Silicon Valley’s overheated start-up scene.
Kenichiro Yoshida says he considers Sony ”a creative entertainment company” and sees the PlayStation Network as a way to bring Sony movies, shows and music to consumers.
The decision to remove an episode from its service in Saudi Arabia raises questions of whether entertainment giants will fight for values like free expression.
“A Star Is Born” is a heavy favorite in the film categories, while the Hollywood star Julia Roberts could bring home a Globe for her work on TV.
RapCaviar became the first playlist ever to have its own identity. Embracing the audacity and bombast of the culture it celebrates, the branding positions it as an authority made to last – and has come to life in OOH, experiential, online display, and merchandise.
By the end of 2017, RapCaviar had over 14 million listeners and New York Magazine hailed it as “the most influential playlist in music.”
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