Jan
14
RE/MAX: The Tools of a RE/MAX Agent – The Tools
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Jan
14
Skittles Skips The Super Bowl; Opts to Produce A Broadway Musical
Posted in: UncategorizedSkittles is candy with attitude. The brand also runs funny, memorable ads, but not on Super Bowl Sunday. To celebrate the biggest marketing day of the year, Skittles is going with a 30-minute commercial, live on Broadway. Skittles Commercial: The Broadway Musical is a one-show-only, live 30-minute spectacle, performed in the heart of Times Square […]
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Jan
14
Petco taps Horizon Media as strategic media agency of record
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Petco has hired independent media agency Horizon Media as its strategic media agency of record just one month after the pet retailer brought on Anomaly as its new creative agency and four months into the tenure of its new Chief Marketing Officer Tariq Hassan.
Last month, the chain said its in-house media team was working with Portland-based Sq1 on digital media. Petco continues to work with Edelman, its PR agency-of-record.
Under pressure from startups in recent years, traditional retailers like San Diego-based Petco have been forced to pivot to remain relevant to pet owners, of which roughly 40 percent are millennials, according to the American Pet Products Association. Several brands are vying for their piece of the $63 billion pet industry as millennials become pet owners in order to practice parenting before having kids. Petco in particular has been focused on improving its retail strategy.
Jan
14
Facebook Just Began Testing a Way to Share Events via Stories
Posted in: UncategorizedFacebook will begin testing a new way to combine two features it has been bullish on in recent months: Stories and events. Some users in the U.S., Mexico and Brazil will see a new option in evens, Share to Your Story, enabling them to add tappable stickers to their Stories that provide event details, give…
Jan
14
Horizon Media Scoops Up Petco Account
Posted in: UncategorizedPetco has chosen Horizon Media as its strategic media agency of record following a review launched last fall, which was managed by MediaLink. The selection follows the pet supplies retailer naming MDC Partners-owned Anomaly as its creative AOR last month. “This is an incredibly exciting time for Petco,” Petco CMO Tariq Hassan said in a…
Jan
14
Tazo Pokes Fun at Sedate and Serene Tea Ads in It First Campaign From Vice’s Agency, Virtue
Posted in: UncategorizedAre naked men with full-body tattoos your cup of tea? How about death-rockers that tool around in hearses, or psychedelic music festivals with fire-breathing freaks? Such is the stuff of Tazo’s quirky new commercials, the brand’s first big push since being purchased by Unilever more than a year ago. Rolling out this week across video…
Jan
14
The Super Bowl halftime show is confirmed and Skittles has a stunt planned: Monday Wake-Up Call
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Skittles ran Super Bowl ads from 2015 through 2017, but this year (like last year) it’s planning an elaborate stunt on Super Bowl Sunday instead. The Mars Wrigley brand is selling tickets to something it calls “Skittles Commercial: The Broadway Musical,” reports Ad Age’s Jessica Wohl. There’s a still-to-be-announced celeb attached to the Feb. 3 show at New York’s Town Hall; tickets range from $30 to more than $200, with proceeds going to charity. Wohl writes that the half-hour show will feature a 17-member cast, original songs and a live band. DDB Worldwide is working with Pulitzer-finalist playwright Will Eno on the show.
Jan
14
Toronto Raptors: North Over Everything
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The Toronto Raptors have some of the best, and loudest, fans in the NBA. The team has built a core that grows stronger every year. Despite four years of back to back playoff appearances, doubt creeps in. Fans and analysts second guess our achievements and question if we can win a championship.
North Over Everything was designed to help fight the doubt; to push our fans to push our team, no matter what.
We The North is who we are. North Over Everything is the choice we asked fans to make. Will you put Toronto Raptors Basketball over everything?
Jan
14
Toronto Raptors: Toronto Raptors Season Ticket Package 2017-18
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We The North is who we are. North Over Everything is the choice we asked fans to make. We wanted to instill belief over doubt, Loud over quiet, and Toronto Raptors Basketball over everything. Our box was simple, red over black, our tickets had us over our opponents and a special members only hat rewarding the loyal who made the choice.
Jan
14
Gillette has a new take on 'Best a Man Can Get' in new ad that invokes #MeToo
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Gillette has a new take on “The Best a Man Can Get” in a campaign from Grey that tackles bullying, sexism and #MeToo, laying responsibility on men to be better.
“Is this the best a man can get?” a voiceover asks with an ironic tone as a gang of bullies chases a victim through a screen showing a vintage ad for the razor brand. The new work marks the 30th anniversary of the tagline, originally introduced in the 1989 Super Bowl ad depicted.
“Men need to hold other men accountable,” says Terry Crews, a sexual assault victim and former pitchman for Gillette’s Procter & Gamble Co. sibling Old Spice in testimony before Congress used in the long-form video. That’s essentially the message of the “We Believe” ad, which introduces a new variant of the tagline “The Best Men Can Be.” Short form 30- and 6-second versions will also begin running online Monday.
Jan
14
Skittles’ Big Play on Super Bowl Sunday Will Be … an Actual Play
Posted in: UncategorizedUntil recently, the toughest Broadway theater ticket to come by was Hamilton, the 2015 hip-hop musical celebrating the travails and triumphs of founding father Alexander Hamilton. These days, 300 bucks can land you a seat somewhere in the second mezzanine, and the frantic rush for tickets is over. So what’s New York’s next hot ticket…
Jan
14
3 Direct-to-Consumer Brands Reveal Why Target Works as a Retail Partner
Posted in: UncategorizedAll is fair in the game of ecommerce–even working with a potential competitor. It’s why an increasing number of direct-to-consumer brands are using Target to test a retail strategy–and why the retailer is open to it. As both try to compete with Amazon’s ever-increasing dominance, it’s one way these companies get to fight the ecommerce…
Jan
14
Naruhodo #165 – Quando tomo antidepressivos continuo sendo eu mesmo?
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Segundo os dados da OMS, o Brasil é o país com maior prevalência de depressão da América Latina, atingindo cerca de 5,8% da população. Um ouvinte trouxe então uma dúvida científico-filosófica: quando tomamos medicamentos que atuam no sistema nervoso central, como antidepressivos, continuamos sendo nós mesmos? Confira no papo entre o leigo curioso, Ken Fujioka, e …
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Jan
14
Pouco Pixel Classic Edition 1 – Eu gosto de uma coisa errada
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Mesmo um gourmand curte junk food de vez em quando. Adriano Brandão e Danilo Silvestre revelam seus gostos videogamísticos bizarros, que mantiveram em segredo por anos – mas que estão agora gravados, para todo o sempre, neste episódio-da-vergonha. Afinal, o que é mais importante, nossas experiências pessoais ou o cânone construído por décadas de história de video game? E será que podemos encontrar verdadeiras pérolas no meio …
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Jan
14
Audio Pro: Honor the Sound
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Film
Audio Pro
For Audio Pro’s 40 year in the business they wanted to do a film to celebrates that. So director Mats Udd and production company Slutet är Nära came up with a film that wouldn’t show any product, or new features. Just a pure and simple film about sounds. Small and large sounds. Sounds that make you laugh, or cry, sounds that you may have forgotten, or sounds that were a big part of your childhood. Sounds that make you come back to special events or make you remember friends from the past.
Production Company:Slutet är Nära
Creative Director:Mats Udd
Copywriter:Mats Udd
Producer:Petra Krigström
Production Manager:Alina Grön
DoP:Viktor Skogqkvist
1st AC:Hugo Nilsson, Erik Djurklou
SAD:Sofie Bällstav
Gaffer:Peter Övgård
Set Designer:Pia Wallin
Stylist:Freja Berglund
DIT:Josh Atlas
Set designer assistant:Josh Atlas
Pa:Emil Wallin
Runner:Emil Wallin
Jan
14
Skittles is planning another non-game stunt for Super Bowl Sunday
Posted in: Uncategorized
For the second consecutive year, Skittles is not airing a TV spot on football’s biggest stage but aims to have a big marketing presence for Super Bowl Sunday.
The Mars Wrigley Confectionery brand is selling tickets to a 30-minute show called “Skittles Commercial: The Broadway Musical” that will have one performance on Feb. 3 and will feature a celebrity to be named later.
(Take a moment to reflect on the fact that a company with an actual NFL sponsorship wants people to pay [proceeds go to charity] to see a show with the word “commercial” in the title instead of running a Super Bowl spot. Okay, let’s continue.)
Jan
14
Former agency exec and Beam CMO Kevin George takes cannabis marketing job
Posted in: Uncategorized
Another high-profile marketing executive is moving into marijuana. Kevin George, former global chief marketing officer at Beam Suntory and CMO and president at marketing agency Mosaic, has accepted a position as CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S.
His hire lends more proof that the growing cannabis industry is creating more job opportunities for former consumer-packaged goods and retail marketing execs looking to get in on the ground floor of a category that is shifting from black market to mainstream status.
George will be charged with building a portfolio of cannabis consumer brands. Harvest, which has more than 425 employees and trades publicly on the Canadian Stock Exchange, is involved in cannabis cultivation and retail distribution. The Phoenix-based company operates in 12 states and has ambitious expansion plans, as more states legalize pot.
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