(TrendHunter.com) Over the past few months, tons of food and beverage brands have been dipping their toes into the world of fashion by launching their own streetwear capsules and fashion-centric branded merchandise—…
(TrendHunter.com) This eco-friendly vessel from Vik Boats has been conceptually created to offer a more sustainable way for consumers to sail the seas that doesn’t skimp when it comes to offering a multitude of…
Web-only brands (often referred to as digitally native vertical brands, or DNVB) are the subject of a lot of controversy. On one hand, we’ve seen impressive exits for companies like Bonobos, but on the other hand, there has been a steady parade of failures in the subscription box sub-category of web-only brands. Birchbox is among…
The PepsiCo-owned chip brand Doritos is returning to the Superbowl in 2019, with a spot that will feature musician Chance the Rapper. The brand teased its partnership with the rapper in a tweet this morning: Our prediction for the big game? There’s a chance things are gonna get hot. Stay tuned 02.03.19 #NowItsHot pic.twitter.com/ITkG5RAmGi –…
Social networking app Bumble finally confirmed it will air its first Big Game commercial during Super Bowl LIII.
In a teaser released on Tuesday, Williams is, predictably, on the tennis court. “We are just as strong, and just as smart, and just as savvy, and just as business-like as any other male in this world…Now it is time to really show up and tell our story the way it should be told,” Williams says in the clip.
The company declined to provide details on the length of the spot, but it will appear in the first-half of the game airing on CBS on Feb. 3.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
The latest tech gadget you didn’t know you needed is a $350, app-controlled Nike sneaker that tightens to fit your foot. You no longer have to bend over to tie your laces, which is convenient; the inconvenient part is that the shoes require charging. Nike says its Adapt BB can shape-shift to optimize your comfort at any given moment.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: State Farm shows how family station wagon “Beige Betty” becomes a rite of passage when handed down to the next generation. Parsons Xtreme Golf promotes the “explosive power” of its 0811 GEN2 drivers in an operatic ad. And Metro by T-Mobile makes otters the stars of two new spots, with voiceovers imagining conversations between the cute animals on how much they’ve saved since switching to the phone network.
Today’s TV Ad Highlights
David Haskell, who has overseen print features and digital strategy, will step in on April 1. He plans to keep a side job as co-owner of a whiskey distillery in Brooklyn.
(TrendHunter.com) This eco-friendly vessel from Vik Boats has been conceptually created to offer a more sustainable way for consumers to sail the seas that doesn’t skimp when it comes to offering a multitude of…
The PepsiCo-owned chip brand Doritos is returning to the Superbowl in 2019, with a spot that will feature musician Chance the Rapper. The brand teased its partnership with the rapper in a tweet this morning: Our prediction for the big game? There’s a chance things are gonna get hot. Stay tuned 02.03.19 #NowItsHot pic.twitter.com/ITkG5RAmGi –…
Além dos filmes que pretende lançar em parceria com a Apple em um futuro próximo, a A24 também pretende colocar no circuito este ano a tão esperada ficção-científica “High Life”, novo trabalho da celebrada cineasta francesa Claire Denis que é sua primeira incursão pelo gênero. Além desta antecipação pela O longa ganhou notoriedade após fazer …
O post Nova ficção-científica da A24, “High Life” ganha primeiro trailer assustador apareceu primeiro em B9.
Blue Diamond Growers apparently went nuts for TBWA/Chiat/Day LA’s pitch, choosing it to lead creative duties after a review.
The appointment entails creative work across the California agricultural cooperative and marketing organization’s product portfolio, which includes almonds, almond milk and nut-based crackers, the agency says. Blue Diamond couldn’t be immediately reached for comment. The review was run by Select Resources International.
The marketer had worked recently with Publicis Groupe shop Riney, which also could not be immediately reached for comment.
Blue Diamond Growers apparently went nuts for TBWA/Chiat/Day LA’s pitch, choosing it to lead creative duties after a review.
The appointment entails creative work across the California agricultural cooperative and marketing organization’s product portfolio, which includes almonds, almond milk and nut-based crackers, the agency says. Blue Diamond couldn’t be immediately reached for comment. The review was run by Select Resources International.
The marketer had worked recently with Publicis Groupe shop Riney, which also could not be immediately reached for comment.
competitive:
Creative Circle:
Our agency client is looking for an onsite Associate Media Director to join their team in an interim freelance role.The ideal candidate will have at l
Minneapolis, Minnesota
Facebook is bringing the political advertising rules and tools it introduced last year in the U.S. and the U.K. to several countries that are holding significant elections this year. Paresh Dave of Reuters reported that the social network will extend its election-related initiatives to India, Nigeria, Ukraine and the European Union. Facebook told Dave it…
Software firm Adobe came to the NRF’s annual show earlier this week armed with a slew of product enhancements focused on what it calls customer experience management (CXM)–including some new visual search functionality for fashion retailers in particular. This tool allows retailers to easily add functionality to their websites so customers can upload photos of…
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