Budweiser will tout its commitment to sustainable energy in its Super Bowl spot. The beer giant has brought back its famous Clydesdales–they only appeared in a bumper spot last year–for the ad, which uses Bob Dylan’s “Blowin’ in the Wind” to illustrate the brand’s point about renewable energy sourced from wind farms. Budweiser unveiled a…
29Rooms, the Instagram-friendly, advertising-supported traveling installation from Refinery29, is expanding internationally. The digital media publisher secured a multiyear deal with IMG, an Endeavor company, to expand the pop-up event to include six cities in the United States and two international cities within the next 18 months, said Refinery29 co-founder and executive creative director Piera Gelardi….
Brandless, a direct-to-consumer essentials company, is expanding its category line to pet and baby products. For the first time as well, some products will cost $9–a change from the brand’s signature $3 price tag. The news comes right after Brandless introduced a subscription service, in which customers can get some items on a reoccurring basis….
Targeting by interest will finally be available to advertisers on LinkedIn starting this week, via the professional network’s Campaign Manager. LinkedIn Marketing Solutions senior product manager Jae Oh said advertisers will be able to target members with relevant ads that match their professional interests, which are determined by the content they share and engage with…
With the Big Game right around the corner, YouTube TV is expanding nationally. YouTube TV offers viewers access to more than 60 networks, including ABC, CBS, FOX and NBC, as well as cable networks including TNT, TBS, CNN, ESPN and FX. Super Bowl LIII will kick off Feb. 3 at 6:30 p.m. ET on CBS….
Hulu and supply-side ad-tech company Telaria have announced an extension of their partnership with a two-year deal that will see the video streaming service further its programmatic ad placement capabilities. Telaria will develop custom solutions for Hulu including specifics around ad pods, brand and category separation, frequency capping and viewability controls, as well as complete…
Banks love to feature small-business clients in their ads, but these often fall into pretty safe and predictable categories like bakeries, bicycle shops or fashion boutiques. So when British finance company Barclaycard and agency Droga5 London were looking for the best entrepreneurs to feature in their new longform spot, they went with an … unexpected…
In an industry plagued by issues of viewability, banner blindness, ad blocking and fraud, brands are up against a tough challenge on how to generate the results they need from their marketing spend. Despite advertising budgets increasingly shifting to mobile, it’s a world that is complex and filled with stereotypes and misconceptions, which prevents many…
One week after Comcast officially threw its hat in the OTT ring, company execs shared more details about the upcoming streaming service during this morning’s earnings call. The new service “will be distinct and compelling,” said Comcast CEO Brian Roberts, and will feature a “light advertising load” with “unique, targetable, digital advertising.” He added, “We…
Budweiser is making an environmental play with one of its Super Bowl ads, with some help from Bob Dylan’s “Blowin’ in the Wind.” The classic song backs the spot, which touts Anheuser-Busch InBev’s use of wind power in its brewing operations.
The ad, by David, will run as a 45-second spot in game. Today, the brand released a 60-second version. It opens with a close-up of a dalmation riding atop a wagon of Budweiser being hauled by Clydesdales through the California countryside. The horses, long a fixture in Bud’s Super Bowl advertising, return to a featured role after being relegated last year to a mere 5-seconds of ad time.
The ad, called “Wind Never Felt Better,” shows the Clydesdales galloping through a wind farm, complete with Bud-branded turbines. On-screen text states that Budweiser is “now brewed with wind power.”
Oh, the horror! Procter & Gamble Co.’s Olay has tapped Sarah Michelle Gellar — in a nod to her roles in Buffy the Vampire Slayer, Scream 2 and I Know What You Did Last Summer — to star in its first ever Super Bowl ad.
The brand released a 19-second #KillerSkin teaser from Saatchi & Saatchi today for the 30-second “Killer Transformation” spot to air in the first quarter of the game Feb. 3 on CBS. Gellar, 41, is just a tad older than the high end of millennials, who grew up watching her work.
The ad will aim both to provoke a bit of nostalgia and drive home that Olay products can produce “unbelievable skin transformation,” a spokeswoman says.
(TrendHunter.com) The Christian Louboutin Miami flagship store is a lavish space that embodies the accessory designer’s bold and playful aesthetic. Located in the heart of Miami’s Design District, the…
Brandless, a direct-to-consumer essentials company, is expanding its category line to pet and baby products. For the first time as well, some products will cost $9–a change from the brand’s signature $3 price tag. The news comes right after Brandless introduced a subscription service, in which customers can get some items on a reoccurring basis….
Super Bowl spots are often humorous, and they’re frequently poignant. Rarely, however, are they scary. Olay is shaking up that precedent with its first-ever Super Bowl ad. Today, the brand released three spooky teasers for the ad, called “Killer Transformation,” which stars horror film veteran Sarah Michelle Gellar, of I Know What You Did Last…
The 30-second version of the Devour spot set to win CBS’s nod for TV airtime is likely to be a lot less racy. Releasing the so-called uncensored version well ahead of Super Bowl Sunday is a tactic Devour is using to generate more buzz for its brand, a growing but small name in the Kraft Heinz portfolio. Super Bowl ad buyers including Go Daddy and SodaStream have tweaked commercials to meet the approval of network censors in the past.
Devour’s broader campaign has plenty of food porn references, which comes as no surprise when looking back at the brand’s first work from 2016 and its reliance on the tagline “food you want to fork.”
Other new plans include setting up the hotline 1-83-FOODPORN to dish out some seductive descriptions of frozen food, sponsoring an RV that will take members of the Barstool Sports team to Atlanta, and running a sweepstakes with prizes including a year’s supply of meals.
Planters previously announced it would return to the Super Bowl for the first time since its initial spot in 2008, but had not previously said which celebrity would appear. The brand said the ad is meant to show how far Mr. Peanut would go to give fans a snack.
“I’ve had a lot of experience coming through for my baseball teammates and my family in crunch time, but even I need help sometimes, too,” Rodriguez, who retired from the Yankees in 2016, said in a statement. “That’s where my guy Mr. Peanut comes in. He’s there for me when I need a crunchy snack and always has my back.”
The teaser was released two days after Rodriguez and Jennifer Lopez announced their 10-day no carbs, no sugar challenge to their fans on social media.
In the advertising world, customer journeys are all the rage.
“They are so hot right now,” says Anne Hunter, exec VP of strategy and growth at Kantar. “Marketers want to know all the things a customer did before they took action, or what motivated them to go from point A to point B to point C? What was the need they had and what did they learn to make that decision?”
Yet while the data certainly exists to map out so-called consumer journeys, analytics tools are often lacking, and instead simply provide insights into how many people visited a specific website, or opened an email.
The photographic approach continues to separate the brand design of the Dolphins from other sports teams. The Miami Dolphins were able to weave the story of the 2017 season with a combination of unique photography held together with typography and design.
Mr. Baker, a backwoods-born Virginian who became one of America’s most celebrated writers, spent decades at The New York Times and hosted “Masterpiece Theater” for years.
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