If you want to learn about data, Chris O’Hara is the right person to ask. O’Hara, who leads global product marketing for Salesforce Marketing Cloud’s suite of data and audience products, is a big believer in the data revolution–but first, marketers need to take stock of what data they actually have. “Some marketers think they…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Who knew? Audiences were apparently craving a campy TV show in which singing celebrities conceal their identities beneath elaborate unicorn, lion and peacock costumes. What exactly are we to make of Fox’s new singing contest “The Masked Singer,” inspired by a hit show from South Korea? “‘The Masked Singer’ is what happens when everyone tries too hard and gives up at the same time,” opines Jezebel. “What the holy hell is this?” asks EW.com. But hear us out it’s actually a lot of fun! Wednesday night’s debut had 9.4 million viewers and was ‘the best premiere among adults 18-49 of any series (excluding sports) this season, tying ‘This Is Us” season opener,” The Hollywood Reporter writes.
Bridging the gap for less divide. Same sex marriage being legalised was a historical landmark for Australia, but the ongoing marriage equality debate left much of the public divided. Leveraging Bankwest’s brand platform of Bank Less and their major sponsorship of Pridefest in Perth WA, we created an emotional activation which broke barriers normally holding thousands of spectators back at the parade. The Equality Bridge encouraged strangers to cross from opposite sides of the road, then meet in the middle. As the cameras rolled and media paid attention, the message of ‘Less Divide’ was then spread to the wider Australian public.
competitive:
Cox Media Group:
DescriptionGamut, a subsidiary of Cox Media Group, is a solutions-based digital advertising organization focused on connecting brands to their mos
Boston, Massachusetts
competitive:
Creative Circle:
Position: Digital Strategy Account DirectorLocation: Washington, DCStatus: Full TimeEstimated Duration: OngoingStarts: January 2019Rate: DOEJob Descri
Washington, DC, Washington D.C.
Twitter recently brought back the ability for iOS users to view their timeline in reverse chronological order (to see the latest tweets first), rather than seeing “the best tweets” first. Our guide will show you how to switch your timeline to this reverse chronological order. Note: These screenshots were captured in the Twitter application on…
Media
Coca-Cola
Passengers who flew Azul Airlines in December were invited to write Christmas cards and decorate Christmas trees when arriving at Viracopos International Airport. Then, the cards were attached to presents and sent to charity institutions. After that, we made a Christmas dinner that was served by some flight attendants. Following the concept of Coca-Cola TV spot “Christmas Rules”, we made an web video that highlights the affirmative values behind every rule, such as “Don’t let your traditions fade away”, “Each present deserves a card”, “There is always room for one more” and “Anything Is Possible at Christmas”. With the slogan “rules have a special taste when we’re together”, we did an activation that turns into a video with more than 2 million views in one week.
Advertising Agency:Geometry, Rio de Janeiro, Brazil
Creative Director:Ricardo Leme Lopes
Art Director:Luciana Saldanha
Copywriter:Felipe Gaúcho
Production Team:Laura Marques, Felipe Brito, Brenda Araújo
Account team:Paula Bicalho, Gabriela Zampirolli
Production Company:Movie Machine
Director:Bruno Miguel
Sound:Sonido
As we say goodbye to 2018, the editors of Ad Age’s Creativity are revisiting the year’s best brand ideas across a range of categories. Today, we count down the top 10 ideas in print, design, out-of-home and experiential marketing.
“This is the first time I ever bought a newspaper.” This quote from a New York-based 18-year-old, cited in New York Magazine’s The Cut, is enough to explain the brilliance of our No. 10 idea in the Print/Out-of-Home/Design Category. The New York Post featured a real cover wrap from cult streetwear brand Supreme on its August 13 edition, sending the paper flying off newsstands (and onto eBay, where they’re still currently selling for around $10 apiece). A super fresh idea that brought life to a “dying” medium.
Commensurate with experience:
The Vision Council:
Think About Your Eyes is a national campaign supported by leaders in the vision industry, The Vision Council, and the American Optometric Associati…
Alexandria, Virginia
Twitter recently brought back the ability for iOS users to view their timeline in reverse chronological order (to see the latest tweets first), rather than seeing “the best tweets” first. Our guide will show you how to switch your timeline to this reverse chronological order. Note: These screenshots were captured in the Twitter application on…
With nationalism on the rise, globalism needs a champion. HSBC is ready to serve. “We are not an island” celebrates elements of British life that are indebted to the nation’s connections to the wider world. HSBC is one of the largest banking and financial services organizations in the world, with operations in 66 countries and […]
The post Anti-Brexit Advertising: Together We Thrive appeared first on Adpulp.
Not all ad agencies are getting a fresh start to 2019. Some shops that count the federal government as a client could soon feel the financial strain of the shutdown, which is now nearing two weeks in length. Delayed payments, disrupted campaigns and the postponement of agency appointments are all potential outcomes should the shutdown continue, according to experts.
The U.S. government, which is number 46 on the list of leading national advertisers compiled by Ad Age’s Datacenter, spent $949.3 million on total advertising in 2016, up 3.5 percent from 2015. More than half, or $500.5 million, of that budget was spent on measured media, Datacenter found. The government’s largest advertised brands include the Army, Health & Human Services, U.S. Postal Service, Air Force and Navy.
“Shutdowns are bad for business no matter what business you’re in,” says Sam Berger, a senior advisor at the Center for American Progress, a think tank. He notes that in addition to delays in payments, the shutdown also creates “an inability to talk to the contracting agency about services to be provided and for those folks looking to get new work, no decisions can be made or contracts awarded until the shutdown is over.”
(TrendHunter.com) Reusable bags have become a mainstay way to carry goods but are often cumbersome to keep on hand, so the Zeropoint Design Lab ‘Smallest Bag’ has been created to change this. Featuring a…
Commensurate with experience:
The Vision Council:
Think About Your Eyes is a national campaign supported by leaders in the vision industry, The Vision Council, and the American Optometric Associati…
Alexandria, Virginia
Pinterest global head of partnerships Jon Kaplan shared three changes that he sees coming to marketing in 2019. Kaplan wrote in a blog post that he believes brands will move more ad dollars to contexts and environments that make people happy, adding that people are prioritizing time with people they love and products they feel…
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