For countless years, creative marketing has been defined by the ads it generates. But ask any ambitious creative team about 2019, and you won’t hear them talking TV spots and preroll. Instead, they’re looking to create ideas that will pierce the culture and defy easy description. An event? An experience? A stunt? A movement? I’ve…
The New York attorney general said the media company’s online advertising business was violating the federal children’s privacy law known as Coppa.
For countless years, creative marketing has been defined by the ads it generates. But ask any ambitious creative team about 2019, and you won’t hear them talking TV spots and preroll. Instead, they’re looking to create ideas that will pierce the culture and defy easy description. An event? An experience? A stunt? A movement? I’ve…
For countless years, creative marketing has been defined by the ads it generates. But ask any ambitious creative team about 2019, and you won’t hear them talking TV spots and preroll. Instead, they’re looking to create ideas that will pierce the culture and defy easy description. An event? An experience? A stunt? A movement? I’ve…
Tumblr announced Monday that it would take down any blogs and posts of nudity and sexual activity, among the site’s more popular subject matters. The platform, which was launched in 2007, had gained a reputation for being one of the few mainstream social platforms that allowed nudity and images of consensual sex.
No longer. Tumblr said that starting Dec. 17 sexually explicit content would be removed, and it has been notifying users who have posted that type of content. “Adult content primarily includes photos, videos, or GIFs that show real-life human genitals or female-presenting nipples,” Tumblr said in a blog post. “And any contentincluding photos, videos, GIFs and illustrationsthat depicts sex acts.”
The site, which claims to host 449.3 million separate blogs comprising 167 billion posts, would still allow artistic expressions of nudity like in paintings, drawings and images of sculptures, and also breastfeeding pictures. The announcement was met with widespread surprise that a platform built on free expression–one where pornography circulated widely–would effectively nullify its point of differentiation.
Tom Goodwin is not a futurist. However, as the head of innovation for ZenithMedia, he does get paid to see what’s coming around the bend. As we close out 2018 and get ready for 2019, we talked with Goodwin about which “innovations” caught his eye–for good and bad–this year and what he’s excited about for…
While cars, bikes, planes, scooters, mopeds and our own two feet will still all take us from point A to point B, the concept of time–how it’s spent and how it’s wasted–has evolved as consumers seek to squeeze out more productivity. Even out of their everyday commute. Mobility is no longer a buzzword, necessitating a…
Here’s the best advice gleaned from our yearlong series on digital transformation. Be data led, not data driven Any organization can cherry pick data to justify its strategies, says Forrester principal analyst Brendan Witcher. Smart organizations look at the data first and then decide what to do. “Any organization can find data to support a…
Toyota will appear in the Super Bowl for the second straight year, and the automaker is giving its multicultural agency, Burrell Communications, the assignment. The ad will be for the 2019 RAV4 compact crossover.
Saatchi & Saatchi normally takes the creative lead on Toyota’s big general market campaigns, including previous Super Bowl ads. So Burrell’s assignment represents a significant win for the agency.
“Toyota’s multi-agency approach is part of the brand’s broader strategy to embrace diversity nuances throughout the strategy, creative and communications of all its campaigns,” Toyota said in a statement. Saatchi & Saatchi will handle “media and communications strategies” for the ad, according to the statement. But “the Super Bowl execution will tap into learnings to have Burrell Communications develop and produce the creative.”
Mute all the voices in your head with a scoop of Ben & Jerry’s; the best way to calm down anytime, anywhere.
Mute all the voices in your head with a scoop of Ben & Jerry’s; the best way to calm down anytime, anywhere.
Mute all the voices in your head with a scoop of Ben & Jerry’s; the best way to calm down anytime, anywhere.
The hero is obsessed with an idea of having big inch TV in his house.
competitive:
Creative Circle:
Our client, an ad agency located in Center City is looking for a full time Senior Animator to join their production team!The Senior Animator will be r
Philadelphia, Pennsylvania
IPG Mediabrands’ Universal McCann (UM) has a new chief executive for the U.S. UM global CEO Daryl Lee promoted 15-year agency veteran Lynn Lewis to the role today. Lewis replaces Kasha Cacy, who left UM a few months ago to join Engine as global CEO. “[Lewis] is a homegrown leader who has built a loyal…
A Puma Brasil, em parceria com a Omelete Company, vai lançar o Puma Suede CCXP, modelo criado para celebrar dois eventos: os 50 anos do icônico modelo Suede, da Puma, e os cinco anos da CCXP. A versão personalizada do sneaker é manualmente customizado e possui as cores oficiais do evento de entretenimento, além do característico formstripe da Puma na …
O post CCXP ganha tênis personalizado baseado no clássico Puma Suede em homenagem aos 5 anos de existência apareceu primeiro em B9.
O Grupo Dignidade, organização sem fins lucrativos de Curitiba, criou uma campanha especial para o mês de luta contra a AIDS utilizando a ideia geral das correntes do WhatsApp. Em “WhatsAids”, assinada pela Agência Mirum, o objetivo da “Corrente+” é usar o contato virtual para desmitificar sobre o contato na vida real com pessoas portadoras do HIV, além …
O post Campanha usa corrente de WhatsApp para informar sobre prevenção da AIDS apareceu primeiro em B9.
A briga entre a Netflix e as redes de cinema não parece que vai acabar tão cedo no noticiário. O capítulo mais recente desta treta homérica envolvendo o futuro da distribuição de filmes foi protagonizado por ninguém mais que Ted Sarandos, o atual chefe de conteúdo do serviço de streaming que na Conferência de Comunicação …
O post “Os cinemas desconectaram as pessoas dos filmes” afirma CCO da Netflix apareceu primeiro em B9.
No último domingo (2) a noite, a internet foi pega de surpresa com uma notícia bombástica: “Friends”, a eternamente amada e relembrada sitcom dos anos 90, estaria vazando do catálogo da Netflix ao entrar do ano de 2019. A página do serviço que sedia todos os episódios da série disponibilizou a informação de que a …
O post Não, “Friends” não vai sair da Netflix (ainda) apareceu primeiro em B9.
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