At the Call of Duty World League championship in Columbus, Ohio, a team runs to positions it has practiced for hours on end. Their goal: use grenades to kill and disrupt the opposing team to diffuse a bomb and win the round. The push strategy works. Evil Geniuses, a leading esports organization, secures a crucial…
It’s hard to imagine that the OTT space could get even more crowded than it already is, but that’s what 2019 is about to usher in. A slew of new streaming services will arrive on the scene, going toe-to-toe with current big players like Netflix, HBO Now, Hulu, Showtime, Amazon and YouTube Premium. Here are…
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ETH Zurich Foundation
Brilliant minds shouldn’t be distracted from their studies by part-time jobs.
The ETH Zurich is one of the most renowned universities in the world. Each year, the 50 most outstanding science students receive financial support through the ETH Excellence Scholarship Programme. This allows them to concentrate solely on their master’s degrees and ensures they have the time they need to carry out excellent research. The ETH Excellence Scholarships are funded by donations. The campaign uses the example of the famous ETH graduate Albert Einstein to show how paradox it would be, if brilliant minds were distracted from their studies by part-time jobs. Albert Einstein studied at the ETH Zurich from 1896 to 1900. After publishing his Theory of Relativity in 1905, he taught here from 1912 to 1914 as a professor of theoretical physics.
Advertising Agency:Ruf Lanz, Zurich, Switzerland
Creative Directors:Markus Ruf, Danielle Lanz
Art Direction:Isabelle Hauser
Copywriters:Andreas Hornung, Markus Ruf, Christian Stüdi
Graphic Designers:Philipp Tschirren, Armin Arnold
Account Executive:Marc Gooch
Photographer:Jonathan Heyer
Photographer Assistant:Oliver Schwarz
Production:All in Productions
Producers:Dhondup Tersey, Aliza Eva Berger, Yangdon Nesar
Styling:Nicole Knupfer
Post Production:Aschmann Klauser
Sports video games strive for realism by closely replicating real-life players, but digitally reproducing their tattoos has led to court fights over ownership rights.
On the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to debut new products and features. As big as Facebook is–33,606 employees as of Sept. 30, according to its third-quarter-2018 financial results–it’s not making these announcements and…
CBD is here to stay
More than just pot lite, cannabidiol appeals to a wide audience that doesn’t necessarily want to get high, and there’s been an explosion of CBD-infused retail products.
Big business is ready
In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves.
What does it mean to have it all? Fancy cars? A great job? Prehensile feet? Well, when it comes to Redbox, there’s a lot more “all” to be had. We show how Redbox lets you have it all, even for someone who can take maximum advantage of “having it all” with an extra pair of feet-hands.
3.2 billion images are shared every day. Over 95 million photos are uploaded every day in Instagram. Today everyone can make some-sort-of-art in a second. Just snap a picture – filters and AI will do all dirty work for you. Lenovo wants to remind us about joy and fun of drawing not by tricky algorithms, but by own hands in 21 century. With Lenovo YOGA BOOK you can draw on screen, draw on paper, draw everywhere! To present its multifunctional benefits we collaborated with Bird in Flight (BiF), the biggest Ukrainian site about modern photography and visual culture, and professional illustrator. We asked an artist to recreate all photo content from BiFs main page. Then we added Art Switch – trigger that replaces all photos with artists illustrations on BiF’s main page. Yep, firstly users reacted “WTF!!!”, but changed their mind to “WOW that’s cool!” while playing with Art Switch to compare photo & illustrations on site. In addition we created longread with interview and the video story about project with link to product page. Results in 24 hours x2.5 more traffic than average 184K+ total reach without paid media 4 mins — average contact time with branded longread.
The ETH Zurich is one of the most renowned universities in the world. Each year, the 50 most outstanding science students receive financial support through the ETH Excellence Scholarship Programme. This allows them to concentrate solely on their master’s degrees and ensures they have the time they need to carry out excellent research. The ETH Excellence Scholarships are funded by donations. The campaign uses the example of the famous ETH graduate Albert Einstein to show how paradox it would be, if brilliant minds were distracted from their studies by part-time jobs. Albert Einstein studied at the ETH Zurich from 1896 to 1900. After publishing his Theory of Relativity in 1905, he taught here from 1912 to 1914 as a professor of theoretical physics.
The ETH Zurich is one of the most renowned universities in the world. Each year, the 50 most outstanding science students receive financial support through the ETH Excellence Scholarship Programme. This allows them to concentrate solely on their master’s degrees and ensures they have the time they need to carry out excellent research. The ETH Excellence Scholarships are funded by donations. The campaign uses the example of the famous ETH graduate Albert Einstein to show how paradox it would be, if brilliant minds were distracted from their studies by part-time jobs. Albert Einstein studied at the ETH Zurich from 1896 to 1900. After publishing his Theory of Relativity in 1905, he taught here from 1912 to 1914 as a professor of theoretical physics.
The ETH Zurich is one of the most renowned universities in the world. Each year, the 50 most outstanding science students receive financial support through the ETH Excellence Scholarship Programme. This allows them to concentrate solely on their master’s degrees and ensures they have the time they need to carry out excellent research. The ETH Excellence Scholarships are funded by donations. The campaign uses the example of the famous ETH graduate Albert Einstein to show how paradox it would be, if brilliant minds were distracted from their studies by part-time jobs. Albert Einstein studied at the ETH Zurich from 1896 to 1900. After publishing his Theory of Relativity in 1905, he taught here from 1912 to 1914 as a professor of theoretical physics.
It’s time to free yourself from Oil Alert! Philips launched a new campaign in Israel for Philips Airfryer – The #1 oil-less frying appliance in the world. The creative idea that led the campaign was born out of the insight that Israeli families like to fry using a lot of oil and maybe they don’t like it, but the bottom line is that the body absorbs too much unhealthy oil.
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