Becoming an influencer is hard, as our columnist found out when he tried creative photography, consultations and even bots to propel his food-obsessed corgi to fame.
The 20-year-old singer and rapper, who was killed in June while facing charges that he abused a woman, left behind superfans and vocal critics.
As part of Campaign’s 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure…
Sharpe had been CEO of merged shop for 10 weeks.
Carrot and shtick: In 2016, discount retailer Aldi tweeted a video, created by McCann, in which its mascot, Kevin the Carrot, gears up for the big event of Christmas: not Santa, but watching the John Lewis ad. The carrot is so excited heithyperventilates and has to breathe into a paper bag.
How tweet: This year, Twitter’s PR agency The Romans created an ad featuring an American professor named John Lewis, whose Twitter handle is, you guessed it, @johnlewis, and who has been good-naturedly composing witty replies to tweets aimed at the British retailer.
Not so black and white: This year, several brands were quick to pile on John Lewis’ “The Boy and the Piano” spot starring Elton John. A tweet from discount grocer Lidl featured a keyboard it sells with the message: “Just because you don’t have 872 to spend on a piano doesn’t mean you can’t be the next Elton.”
Wingstop Inc. has picked Leo Burnett Chicago and 3Headed Monster as its new creative agencies as the restaurant chain keeps pushing for growth.
The chicken wing restaurant, which has more than 1,200 locations globally, says Leo Burnett Chicago is its new lead creative agency. The Publicis Groupe shop will handle integrated marketing communications strategy, including advertising, promotion, measurement and optimization efforts.
Local marketing for Wingstop’s franchisees, meanwhile, will be handled by 3Headed Monster, which like Wingstop is based in Dallas. Barkley was Wingstop’s prior creative shop. Publicis’ Starcom continues as Wingstop’s media agency.
Once confined to brand and awareness metrics, the world of TV attribution has evolved to measure responses and effectiveness in the same way digital media has for years. Critically, the concept of quantifying offline media’s contribution to a business outcome, no matter where the consumer is in their purchase journey, has realigned the industry’s approach to assigning value across all channels.
For television, the availability of smarter data from devices such as set-top boxes and smart TVs, as well as the advanced application of that data by specialist companies, has shone a light on TV’s efficacy in pushing the consumer through the purchase funnel. Whether measuring brand metrics or transactional behavior, marketers can now employ reach and precision tactics through advanced TV to drive mass and personalized messaging and attribute value to those media investments.
This has led to more robust techniques to not only ensure that TV is getting its fair share of credit for a conversion, but also validate what we have known instinctively for years: TV drives results.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: A marching band’s rendition of Harry Belafonte’s “Jump in the Line” serves as the soundtrack for a high-spirited Old Navy ad that promotes savings of “up to 60 percent off the entire store.” Jack in the Box hypes its new $3 Sauced & Loaded Fries, which Jack himself calls “perfect for a late-night video game binge.” And Target spotlights its weekend deals, including 25 percent off kitchen appliances and cookware.
Facebook Gaming’s Level Up program has expanded to support video game content creators in 30 countries. The program, which debuted in June, was designed to help video game livestreamers grow their audience on the social network. The Level Up program was initially limited to users in the U.S., U.K., the Philippines, Malaysia and Thailand. It…
Despite widespread public interest in blockchain applications and a significant rise in the number of blockchain startups, the technology has yet to make a dramatic impact on the advertising industry. In a recent survey of 300 agency executives, only 11 percent reported using blockchain in their media buys, while nearly half said they had no…
Category: Beyond Madison Avenue
Summary: A single note on a piece of notebook paper that Steve Jobs probably spent 10 minutes writing in 1976 is going up for auction.
Wingstop Inc. has picked Leo Burnett Chicago and 3Headed Monster as its new creative agencies as the restaurant chain keeps pushing for growth.
The chicken wing restaurant, which has more than 1,200 locations globally, says Leo Burnett Chicago is its new lead creative agency. The Publicis Groupe shop will handle integrated marketing communications strategy, including advertising, promotion, measurement and optimization efforts.
Local marketing for Wingstop’s franchisees, meanwhile, will be handled by 3Headed Monster, which like Wingstop is based in Dallas. Barkley was Wingstop’s prior creative shop. Publicis’ Starcom continues as Wingstop’s media agency.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
“Friends” debuted in 1994, when Bill Clinton was in the White House, Michael Jackson was married to Lisa Marie Presley, and Justin Bieber was wearing diapers. But in today’s streaming era, “Friends” is still hot content. As Ad Age’s Anthony Crupi writes, fans panicked this week at the suggestion the old NBC show might no longer be available on Netflix in 2019. But phew! everything will be OK. Under a new agreement with owner Warner Bros., the sitcom about a group of beautiful-but-goofy New Yorkers “will remain in the Netflix library through next yearwhereupon it is expected to make the jump to its parent company’s new digital offering,” Crupi writes.
Independent Media has signed filmmaker and documentarian David Gelb to its roster. As well as directing commercials, Gelb made his name with documentaries including his feature debut, “Jiro Dreams of Sushi” and its follow-up, the Emmy-nominated Netflix series, “Chef’s Table.” His work also includes music videos and behind-the-scenes films for Modest Mouse, The Hold Steady and Incubus.
Lund is former chair of the AA.
Wingstop Inc. has picked Leo Burnett Chicago and 3Headed Monster as its new creative agencies as the restaurant chain keeps pushing for growth.
The chicken wing restaurant, which has more than 1,200 locations globally, says Leo Burnett Chicago is its new lead creative agency. The Publicis Groupe shop will handle integrated marketing communications strategy, including advertising, promotion, measurement and optimization efforts.
Local marketing for Wingstop’s franchisees, meanwhile, will be handled by 3Headed Monster, which like Wingstop is based in Dallas. Barkley was Wingstop’s prior creative shop. Publicis’ Starcom continues as Wingstop’s media agency.
Nearly a decade after Google launched its self-driving car project, the company’s efforts to commercialize autonomous technology is finally coming to fruition.
Starting today, Waymo, the subsidiary spun from Google to handle autonomous driving, is offering commercial service with its self-driving Chrysler Pacifica plug-in hybrid minivans. The service is called Waymo One.
Approximately 400 riders who participated in the company’s pilot program in the greater Phoenix area have first crack at using the minivans. The vehicles can be hailed via an app 24 hours a day and be used to travel around Phoenix and four of its suburbs.
Chipotle Mexican Grill is stepping up its holiday-themed marketing in a big way this winter.
At one New York location the fast-casual chain has set up window displays that call to mind those seen at department stores. However in this case the items are all made from Chipotle ingredients.
For fans outside the city, there are rolls of Chipotle-style wrapping paper that, for $14, give the chain’s biggest fans the ability to wrap their gifts to resemble Chipotle’s foil-wrapped burritos, or to look like a giant box of salsa or guacamole.
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