Hybrid creatives are the future
Posted in: UncategorizedAgencies need this rare breed because the days of the creative team cooking up the big idea are over.
Agencies need this rare breed because the days of the creative team cooking up the big idea are over.
We ask creatives to share their thoughts on this year’s pick.
Six-year deal sees Diageo brand take over from RBS after 15 years.
Pre-roll ads for Coca-Cola will feature alongside the first live stream of the event on Twitter.
This week, ABC and the Academy of Motion Pictures had tapped a new celebrity Oscars host who seemed to have the Midas touch with brands–Kevin Hart–to help reverse the ceremony’s ratings spiral. “I will be sure to make this years Oscars a special one,” Hart said on Tuesday night. “Now it’s time to rise to…
Mainardo de Nardis, executive vice chairman of Omnicom Media Group, announced to employees this morning that he will be stepping down from his position and leaving the holding company world after nearly 40 years. Last September, de Nardis moved away from the global CEO role at Omnicom’s biggest media network, OMD, as successor Florian Adamski…
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Comedian Kevin Hart stepped down as host of the Academy Awards, days after his gig was announced. Hart had faced criticism about some of his years-old homophobic tweets that an editor for The Guardian drew attention to. (One of those tweets: “Yo if my son comes home & try’s 2 play with my daughters doll house I’m going 2 break it over his head & say n my voice ‘stop that’s gay.”) At first, via Instagram, Hart declined to apologize, saying, “We feed internet trolls and we reward them. I’m not gonna do it, man.” Later, he tweeted that he was backing out of the Feb. 24 event to be broadcast on ABC. “I have made the choice to step down from hosting this year’s Oscar’s,” he tweeted. “This is because I do not want to be a distraction on a night that should be celebrated by so many amazing talented artists. I sincerely apologize to the LGBTQ community for my insensitive words from my past.”
The movement that Facebook’s chief operating officer started is trying to leave her, and her scandals, behind.
We ask creatives to share their thoughts on this year’s pick.
Bacon led marketing at Viacom’s MTV and Channel 5 before WPP.
Former owner sold retailer for £1 in May.
Activation marks end of 60th anniversary celebrations.
Shakers are designed to look like Kettle Chips packs.
Brands want to see more women behind the lens, so the creative industries must act.
Omnicom shop will work across food, funerals, insurance and healthcare.