Hasta La Creative!

While media, celebrities and beauty influencers all continue to play a role in providing beauty inspiration, consumers today are becoming more and more resourceful and in charge of their own beauty discovery. Given the ongoing evolution of the media landscape and the continued rise of non-traditional sources of inspiration, Sephora knew it had to act in order to stay relevant and integrated in clients’ conversations. The challenge was finding a way to continue to act as an unbiased and comprehensive resource for its millions of customers, while also adapting to the ways in which consumers are sourcing and sharing inspiration and information today.

Sephora has always aspired to foster an inclusive, engaged community of beauty loyalists who share a passion for all things prestige. Their clients’ experience is at the heart of all that they Sephora do and their Beauty Insider program (a complimentary loyalty program) speaks to the ways they aim to enrich their relationship with clients. In the summer of 2017, Sephora launched Beauty Insider Community, the prestige beauty retail industry’s first members-only mobile and online platform that serves as a destination for beauty-lovers to find inspiration, ask questions and get recommendations in an unsponsored, real-time, “real-talk” social setting. To fully engage in the Community, clients must only be a member of Beauty Insider.

Designed to create a unified social experience for its ever-growing mobile-first client base, the Community offers yet another way for clients to “Beauty Together,” with Sephora as the common denominator. This platform has brought together Sephora’s most loyal clients and given them a fun, easy to navigate space to talk all things beauty, and, incidentally, all things Sephora, with one another. It allows members to become content creators in their own right: they come to share their personal beauty interests and tips, post photos of their favourite looks, and hold live conversations with other like-minded beauty fans, all within one inclusive social platform.

The third most common death from external causes in Spain is a complete unknown. It is choking and the initiative Constantes y Vitales by Atresmedia decided to make an advertising campaign to raise awareness about its danger and how to prevent it.

Americans have a truly unlimited vocabulary of alternatives to the word “butt.” So whether you’ve got a fine fanny, a bodacious backside, or a perfect peach, Levi’s jeans make it look its absolute best.

Americans have a truly unlimited vocabulary of alternatives to the word “butt.” So whether you’ve got a fine fanny, a bodacious backside, or a perfect peach, Levi’s jeans make it look its absolute best.

It’s Christmas time, everybody is energized welcoming the new year with so much positive vibes, especially clients; each and every one of them wants to make his customer’s Christmas experience so unique, so they request a whole new Christmas campaign. We work on it, send it, finally they like it…..then they amend, amend, amend, one more amend, final one, one more final one, that’s it, but, just needs a final simple tweak, a bit more, one more final bit tweak on the last final tweak…………….until ffffffffffffffffinaaaaaaaallllly…..!!!!!

Brothers & Sisters’ first campaign for property website Zoopla introduces Jess and Debs, two relatable, humorous hermit crabs who are navigating the property market. The Zoopla ‘Crabs’ are a continuation of the ‘Crabs’ campaign that was originally launched in 2017.