Starcom wins Fiat Chrysler media account in North America


Fiat Chrysler Automobiles has tapped Publicis Groupe’s Starcom to take over its North America account the latest of many agency shifts among major auto brands in recent months. The incumbent is Interpublic Group of Cos.’ UM.

FCA confirmed the selection of Starcom as its new lead media and social media agency in the region in a statement Thursday.

Ad Age first reported the news of the review in May, when FCA said it was requesting quotes for its media agency services as part of a bid process that would include UM.

Continue reading at AdAge.com

JAT Holdings: Petal Paint

JAT Holdings Integrated Ad - Petal Paint
JAT Holdings Integrated Ad - Petal Paint
JAT Holdings Integrated Ad - Petal Paint

Chase for Talent Pushes Tech Giants Far Beyond West Coast

Amazon and Google are aggressively opening offices outside of their Silicon Valley and Seattle hometowns. On Thursday, Apple said it would invest $1 billion in Austin, Tex.

Behind CBS’s Secret $9.5 Million Settlement With the Actress Eliza Dushku

Ms. Dushku told investigators she was written off the hit series ‘Bull’ after enduring sexual harassment on the set. Lawyers scolded CBS for its ‘antiquated’ views.

Starcom wins Fiat Chrysler media account in North America


Fiat Chrysler Automobiles has tapped Publicis Groupe’s Starcom to take over its North America account the latest of many agency shifts among major auto brands in recent months. The incumbent is Interpublic Group of Cos.’ UM.

FCA confirmed the selection of Starcom as its new lead media and social media agency in the region in a statement Thursday.

Ad Age first reported the news of the review in May, when FCA said it was requesting quotes for its media agency services as part of a bid process that would include UM.

Continue reading at AdAge.com

Redefining the Cannabis Retail Experience – An Interview with Scott Hurd, CEO of Westleaf Cannabis (GALLERY)

(TrendHunter.com) With the legalization of cannabis in Canada on October 17th, the industry is booming and understandably so. Westleaf is a pioneer of the cannabis wellness movement that seeks to redefine retail and…

Twitter Users Say No to Dollar Shave Club After It Advertises on Hannity

After a story in Fast Company detailed digitally native razor darling Dollar Shave Club’s continued relationship with Fox News firebrand–and Michael Cohen client–Sean Hannity, Twitter users were not shy in voicing their disapproval. And, in multiple instances, they cancelled their subscriptions to join rival razor clubs like Harry’s. According to the report, which posted at…

The Soundtrack to Your Winter Solstice Comes Courtesy of Trojan Man and His Sensual Tunes

Just in time for the winter solstice–or rather, “the longest night of the year” (Dec. 21)–Trojan is offering up an album to get people and their partners “in the mood.” The record from Trojan Man (actor Jason Blynn) is looking to rival the more classic sensual LPs from the likes of Al Green, Marvin Gaye,…

Åhléns create ad claiming all Swedish Christmas traditions stem from other countries. Get schooled & calls for boycott.

marketing mishaps

Nova campanha da Lyft quer lembrar você de todo o estresse que é dirigir

Dirigir está se tornando um hábito exaustivo nos dias de hoje. Com um número muito acima do saudável de carros saindo às ruas todos os dias, o trânsito se tornou um desafio constante no tráfego das grandes cidades, o que torna a atividade de conduzir um veículo com as próprias mãos e lidar com alternativas …

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airBaltic: Let's Be Together This Christmas


Film
airBaltic

Advertising Agency:DDB, Latvia
Creative Director:Vairis Strazds
Account Director:Didzis Paeglis
Senior Account Manager:Ance J?kabsone
Creative:Sintija Popena
Designer:Peteris Lidaka
Film Director:J?nis Nords
DoP:Jurgis Kmins
Producer:Augustinas Katilius

NOS: The Magic Box – NOS Christmas Ad 2018


Film
Nos

Advertising Agency:Havas, Liscon, Portugal
Executive Creative Director:Paulo Pinto
Creative Director:José Vieira
Copywriter:Nuno Leal
Art Director:Rita Neves
Account Director:Patrícia Caetano
Account:Rui Mascarenhas
Production Company:Ministerio Dos Filmes
Director:Marco Martins
Post Production:Ingreme
Music:Nuno Maló

HomeServe: Nick, the HomeServe Engineer


Film
HomeServe

A short story about a HomeServe engineer who looks a lot like Father Christmas. Children think it’s him, but when he returns home, we find out the real truth.

Advertising Agency:Trunk, Manchester, United Kingdom
Creative Director:Adam Britton
DoP:Benjamin Harrap
Producer:Rich Moody
Colorist:Liam Powell
Illustrator:Tom Fegredo

Greenpeace: The Handmade Gift


Film
Greenpeace

Advertising Agency:84.Paris, France
Creative Directors:Olivier Bienaimé, Hervé Bienaimé
Strategic Planners:Nicolas Camillini, Lucie Dominique
Art Director:Léo Sattin
Copywriter:Julien Sipra
Production Studio:Martin Dhote, Jérémy Godineau, 84.Paris
Director:Anna Mantzaris
Music:Attention O Chiens
Production Studios:Passion Animation Studios, Yamination

DJI: Meet Osmo Pocket


Film
DJI

Transform life’s moments into a cinematic memory in just seconds. Meet Osmo Pocket, the smallest 3-axis stabilized handheld camera DJI has ever designed. Able to capture stunning images thanks to a 1/2.3-inch sensor and 80° wide-angle lens, the Osmo Pocket is small enough to fit in your pocket and powerful enough to share your best moments at any time, no matter where life takes you.

Advertising Agency:DJI Creative Studio, Shenzhen, China
Creative Director:Paul Boyer Moore
Film Director:Paul Boyer Moore
Producers:Jessica Lee, James Duong

Watch the newest ads on TV from Burger King, KitKat, Roman and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Burger King hypes its $6 King Box, which includes a Whopper, fries, a drink and two cookies. JC Penney promotes its current sales on “gifts for him” and diamond jewelry and in a sort of his-and-hers take on holiday gift-giving. And Missy Elliott’s “Work It” serves as the soundtrack for a KitKat spot with the tagline “Breaks are good. Have one!”

Continue reading at AdAge.com

Tribune Publishing is said to reject McClatchy takeover bid


Tribune Publishing Co.’s talks over a potential takeover by McClatchy Co. have ended without a deal for the regional newspaper owner, according to people familiar with the matter.

Tribune Publishing rejected a fully financed cash-and-stock offer from McClatchy, said the people, who asked not to be identified as the details aren’t public. Tribune Publishing is talking to other potential buyers, one of the people said.

Representatives for McClatchy and Tribune Publishing declined to comment.

Continue reading at AdAge.com

Chevy global CMO is retiring


Chevrolet Global Chief Marketing Officer Tim Mahoney is retiring on March 1, General Motors has confirmed. The company has not announced a replacement.

“We thank Tim for his many contributions to strengthening the position of the Chevrolet brand around the world and for the expertise that he has brought to our marketing operations,” Alan Batey, president of GM North America and head of global Chevrolet said in a statement.

Mahoney took the job in early 2013 after serving as chief product and marketing officer at Volkswagen of America since 2011. He previously held marketing jobs at Subaru of America and Porsche Cars North America.

Continue reading at AdAge.com

Streaming services outpace linear TV production for the first time


The erosion of linear TV ratings is largely a function of unlimited choice in the everything-on-demand era, and if sheer tonnage of content is anything to go by, the traditional broadcast and cable networks are in danger of being buried by the streaming giants altogether.

According to an annual survey commissioned by FX, a record 495 scripted series are currently in circulation across ad-supported TV, premium cable and streaming services such as Netflix and Hulu. Not only does that mark a 42 percent increase in the number of shows available since five years ago, but old-fashioned TV production for the first time has been eclipsed by the streamers.

As FX’s research team points out, streaming services in 2018 pumped out 160 scripted shows, outstripping the output of the broadcast nets (146) and the likes of FX, AMC and TNT across ad-supported cable (144). Premium cable, the HBOs and Showtimes on the dial, generated 45 scripted series this year.

Continue reading at AdAge.com

Revived 80s Smart Shoes – The Puma RS-Computer Shoe is Coming Back with Modern Features

(TrendHunter.com) Smart shoes may sound like a fairly recent innovation but Puma’s RS-Computer shoes were the first and are now being revived for a more modern era. Launching with a similar color scheme and…