Facebook Took Steps to Streamline the App Review Process for Developers

Facebook introduced some tweaks to the way developers submit their applications for review. The social network created a new getting started guide, which presents three common use cases and scenarios for integrating apps with the Facebook platform: integrate Facebook Login, get started with the Pages API and implement Marketing API. Vijay Natarajan, who works on…

Huge’s 2018 Holiday Gift Guide Is Full of Augmented Reality Easter Eggs

It seems like every online publication has its version of a gift guide. And while fashion, tech and cooking magazines might have different ideas of what’s “best” this holiday season, they all start to blur together like lights on a tree. To blend the innovative with the old-fashioned, Huge created a print version of its…

6 Social Media Trends to Keep Your Eye on Heading Into the New Year

Approximately 2.77 billion. That’s the estimated number of people that will be using social media by 2019. We’ve come a long way from the days of Myspace in the early 2000s and from when there were less than a billion social media users in 2010. Social media continues to change and evolve, and social networks…

M&Ms Announces It Will Return to the Super Bowl With a Humorous 30-Second Spot

M&M’s is back in the game. The Mars candy brand announced it will run a 30-second spot during the first quarter of the Big Game, held this year on Feb. 3. Fans will see the spot air during the first commercial break. “We’re excited to bring M&M’S back to such an iconic stage as the…

YouTube: Here’s How to Add a Lens to a Stories Post

YouTube recently expanded the availability of its YouTube Stories feature to all eligible creators with more than 10,000 subscribers. The feature allows users to share photos and videos on their channel that will be available to view in the YouTube mobile application for seven days. Our guide will show you how to add a lens…

Brands Continue to Struggle Despite Seemingly Endless Data Sets

Sometimes it’s hard to see the proverbial forest through the trees. So it is with data, which is easily the most [ab]used word and topic in marketing and media circles today. It is definitely a dense topic with lots of layers and applications, which often get conflated and misappropriated. My aim here is to shed…

Popeyes Is Offering ‘Emotional Support Chicken’ to Help Comfort Holiday Travelers

There have been a lot of questions in the news lately about emotional support animals being allowed on flights. Should they be limited to certain breeds? Should they be certified? But no one has stopped to ask: Should they be deep fried? Popeyes Louisiana Kitchen has answered anyway, and now you can pick up an…

Artificial Intelligence in action: 4 ways marketers can use AI


Content provided by IBM with Insider Studios.

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology and draw insights from reams of data, all while meeting skyrocketing customer expectations.

But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns.

Continue reading at AdAge.com

M&M's returns for Super Bowl LIII


M&M’s is returning to the Super Bowl with its fifth Big Game spot in the past decade.

The 30-second commercial, produced by BBDO New York, will air during the first commercial break following the kick-off of Super Bowl LIII on Feb. 3.

“You’ll see the return of fan-favorite spokescandies, along with big news from the brand that we know fans will love,” Allison Miazga-Bedrick, brand director at M&M’s, said in a statement.

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Lil Jon featuring Kool-Aid Man – All I Really Want For Christmas

Part of Collection

Video of Lil Jon featuring Kool-Aid Man – All I Really Want For Christmas (Official Music Video)

Instagram takes spotlight in new Russian interference report


Facebook’s Instagram played a much bigger role in Russia’s manipulation of U.S. voters than the company has previously discussed, and will be a key Russian tool in the 2020 elections, according to a report commissioned by the Senate Intelligence Committee.

The Russian Internet Research Agency, the troll farm that has sought to divide Americans with misinformation and meme content around the 2016 election, received more engagement on Instagram than it did on any other social media platform, including Facebook, according to a joint report by three groups of researchers.

“Instagram was a significant front in the IRA’s influence operation, something that Facebook executives appear to have avoided mentioning in Congressional testimony,” the report says. IRA activity shifted there after the media began to write about Russian activity on Twitter and Facebook. “Our assessment is that Instagram is likely to be a key battleground on an ongoing basis.”

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Top 100 Travel Trends in 2018 – From Tequila Barrel Sleeping Pods to Settler-Themed Glamping Sites (TOPLIST)

(TrendHunter.com) From Oregon Trail-style glamping to tequila barrel sleeping pods, the 2018 travel trends reveal the increasing demand for unique travel experiences and unorthodox accommodations.

In recent years,…

Top 100 Kitchen Trends in 2018 – From Small-Batch Bean Roasters to No-Mess French Presses (TOPLIST)

(TrendHunter.com) From pint-sized bean grinders to mess-free French presses, the 2018 kitchen trends reveal a major change in the way consumers prepare their daily cup of joe.

While previous years have been…

Top 100 World Trends for 2019 – From Secret Cabin Retreats to Health-Focused Lagoon Retreats (TOPLIST)

(TrendHunter.com) The 2019 world trends highlight a variety of different immersive experience that are offered all over the globe. Some important elements covered include social good and health consciousness. These…

Top 100 Business Trends in 2019 – From Gigantic Performance Sports Shops to E-Ink Bank Cards (TOPLIST)

(TrendHunter.com) The 2019 business trends round-up spotlights how some businesses are expanding themselves in the market and how they are curating unique experiences for their consumer base.

Brands like The North…

Welcome to copy paste city / Bienvenue à copy-paste city?

THE ORIGINAL?
Volvo V70 – 2009
“1400 KM on a single tank”
Watch full campaign here
Forsman & Bodenfors (SWE)
LESS ORIGINAL
United Airlines – 2015
“Connecting the world”
Watch full campaign here
Miami Ad School Hamburg (GER)
LESS ORIGINAL
EasyJet – 2018
“Don’t hesitate, choose both”
Watch full campaign here
Agency : Creatives Geneva (SWI)

The NAACP boycotts Facebook and Instagram, and CBS denies Les Moonves severance pay: Tuesday Wake-Up Call


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

Les Moonves won’t get any severance pay from CBS. The former chairman and CEO stepped down in September amid multiple allegations of sexual misconduct, and the CBS board hired two laws firms to investigate, and to determine if Moonves was eligible for a $120 million exit payment. The answer: No. CBS cited Moonves’ “willful and material misfeasance, violation of company policies and breach of his employment contract.”

Continue reading at AdAge.com

Chevrolet: The Invisible Car

IKEA: The Room

IKEA Ambient Ad - The Room

Terre Des Femmes: The Gender Salary Experiment

Terre Des Femmes Experiential Ad - The Gender Salary Experiment