Hasta La Creative!

“Fortnite” dominou o mercado de games com uma jogabilidade que mistura battle royale com jogos de tiro em primeira pessoa e de construção em mundo aberto, mas ele também “encantou” sua audiência com as dancinhas que oferece quando para comemorar uma vitória ou fazer troça do inimigo derrotado. A habilidade virou uma mania tão grande …

O post O Carlton de “Um Maluco no Pedaço” está processando “Fortnite” por roubar sua dancinha apareceu primeiro em B9.

Quer ser influencer, ganhar dinheiro divulgando marcas para o público e viver uma vida cheia de viagens e festas? Os posts patrocinados são o caminho. Mas veja bem, eles são o caminho mesmo, já que aparentemente agora tem até instagrammer criando branded content falso em seu perfil para chamar a atenção dos grandes conglomerados da …

O post Instagrammers estão publicando falsos posts patrocinados pra ganharem fama apareceu primeiro em B9.

Integrated
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Advertising Agency:Clemenger Bbdo Melbourne, Australia
Production Company:Revolver, Will O’Rourke, Flare Productions
Post Production Company:Finish Productions
Music:Flagstaff Studios
Sound Company:Flagstaff Studios
Creative Chairman:James Mcgrath
Chief Creative Officer:Ant Keogh
Creative Directors:Evan Roberts, Stephen De Wolf
Creatives:George McQueen, Tom McQueen
Executive Planning Director:Paul Rees Jones
Senior Producer Print:Craig Bulman
Senior Designer:Adam Hengstberger
Designer:Priya Stewart
Technical Lead:Sylvain Simao
Developer:Sylvain Simao
Head Of Social:Brie Stewart
Head of Digital Imaging:Steve Pratt
Director:The Glue Society
Cinematographer:Russell Boyd
Producer:Phoebe Marks
Offline Editor Pledge films:Phillip Horn
Online Editors:Andrew Packer, Martin Greer
Music Track & Artist:Angus MacRae
Managing Director:Michael Ritchie
Executive Producer:Michael Ritchie, Josh Mullens
Head of Projects:Josh Mullens
Sound Engineer:Paul Lecouter
Head Of Project Management:Lucy Grigg
Group Account Director:Nick Campion
Account Director:Johannes Samson

Women have been telling Twitter for years that they endure a lot of abuse on the platform. A new study from human rights watchdog Amnesty International attempts to assess just how much. A lot, it turns out.

About 7 percent of the tweets prominent women in government and journalism receive were found to be abusive or problematic. Women of color were 34 percent more likely to be targets than white women. Black women specifically were 84 percent more likely than white women to be mentioned in problematic tweets. After an analysis that eventually included almost 15 million tweets, Amnesty International released the findings and in its report, described Twitter as a “toxic place for women.”

The organization, which is perhaps best known for its efforts to free international political prisoners, has turned its attention to tech firms lately, and it called on the social network to “make available meaningful and comprehensive data regarding the scale and nature of abuse on their platform, as well as how they are addressing it.”

Continue reading at AdAge.com

Christmas tree growers are pushing forward with their annual campaign, even though there is a supply shortage this year.

“It’s Christmas, Keep It Real,” a marketing push developed by the Christmas Tree Promotion Board, a tree grower-funded entity under the U.S. Department of Agriculture, is now in its third year. The social media videos for 2018, developed with agency Concept Farm, focus on seven families picking out their Christmas trees, a switch from 2017’s grower-centric campaign, according to Marsha Gray, interim executive director of the Christmas Tree Promotion Board. In one video, a mother talks about the experience of getting a natural tree and finding the perfect fit for her family. In another, a woman laughs at her partner’s lack of understanding that ornaments need attached hooks in order to hang on tree branches.

But unlike previous years, the supply of trees is tight this year, thanks to more cautious planting during the Great Recession a decade ago. Now that the trees from that time are family-room ready, some consumers have complained of a shortage.

Continue reading at AdAge.com

(TrendHunter.com) The 2019 eco trends call attention to some fascinating innovations in the sectors of food production, architecture, design, and fashion.

Novameat, for instance, developed a 3D-printed vegan steak…

We all know Die Hard is a Christmas movie. We. All. Know. This. But just to make it absolutely clear, Fox Home Entertainment has rolled out a festive edit of the action classic’s trailer, this time selling it as a fun-filled romp packed with yuletide spirit. Why now, three decades after it premiered? Because you…

On the same day that the NAACP kicked off a seven-day boycott of Facebook and Instagram due to its data and privacy issues and their impact on African Americans, the social network released the results of the civil rights audit it has been conducting over the past few months. The NAACP is leading #LogOutFacebook, starting…

A Microsoft tem escondido alguns presentes de Natal em suas newsletters. Alguns usuários do Reddit notaram que se você clicar nas árvores vermelhas do email promocional de Natal da empresa, você será direcionado para um site que oferece um cartão de vale-presente gratuito de dez dólares. O mais interessante é que a empresa de Bill Gates …

O post Microsoft escondeu cartões de vale-presente de 10 dólares em sua newsletter (e ninguém reparou) apareceu primeiro em B9.