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What people are talking about today

Verizon is killing off the Oath brand name. As of Jan. 8, the new name for the business unit containing Yahoo and AOL will be Verizon Media Group. It’s a perfectly sensible name, if bland, and the name “Oath” always felt weird and pointless during the brief period it was in use. But Verizon’s announcement caused some bafflement because the company illustrated the press release about Verizon Media Group with a confusing logo, a “Y” in a purple box. Was that a “Y” … for Verizon Media Group? Or an accidental use of the Yahoo insignia? Business Insider writes that “the Y logo appears to have been a gaffe that immersed the rebranding effort in confusion.” And people are making a lot of jokes about it on Twitter. Like, “Y tho?” and “Y indeed?”

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(TrendHunter.com) Thanks to increased ecological concerns and the rise of legal cannabis, the drinks industry has had to innovate rapidly and this list of 2018 drinking trends showcases how exactly the drinks…

(TrendHunter.com) These 2018 food trends showcase a wide range of elements that indicate how the food, restaurant, and hospitality industries are innovating. With options ranging from health to pure indulgence, this…

Film
McDonald’s

A longing father wants to give a proper welcome to his adult daughter who comes to visit for the holiday.

Advertising Agency:DDB&Tribal, Warsaw, Poland
Executive Creative Directors:Zuzanna Duchniewska-Sobczak, Maciej Waligóra
Art Director:Izabela Wit
Copywriter:Jan Miroslaw
Account Manager:Magdalena Lenartowicz
Production House:DOBRO
Producer:S?awek Jurasz
Director:Liz Murphy
DoP:Monika Lenczewska

“There’s a thrill for young and old” in this ad for Philco radios. And indeed, as Sally sits beaming with her new portable sound system, Mom and Dad look on, each leaning on a luxe hunk of mahogany. The 48-1276 Sheraton model was Philco’s top-of-the-line radio-phonograph for the 1948 season, selling for the eye-popping price of $695 ($1,626.30 in today’s dollars). Only 1,216 were ever made. The faux top drawer flips open to reveal a tuner and equalizer knobs; the oval patterned frontispiece folds down for access to the turntable. It’s odd that the ad doesn’t showcase these fine features.

Times were rapidly changing: That same year, Philco rolled out its first consumer TV set, a 10-inch screen that sold for a more modest $395. But the radio is the star of this Christmas ad. And so is Bing Crosby. Wednesday was “Bingsday,” the fine print reminds us, as the multimedia megastar’s “Philco Radio Time” show had entered its third and final season that September. The show would introduce revolutionary technical inventions including prerecorded shows and, sadly, the laugh track. Also in 1948, the crooner would appear on television for the first time to sing in “A Christmas Carol” for NBC.

“This year, there is no need for compromise,” the ad promises. Philco was a juggernaut that would expand into other products, including the surface barrier transistor, hardware for NASA and water purification systems, before ultimately filing for bankruptcy in 1960. But at least we’ll always have the laugh track.

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