Hasta La Creative!

78% dos treinadores de robôs e algoritmos são homens, segundo relatório elaborado pelo Fórum Econômico Mundial e publicado na última segunda-feira (17). A pouca quantidade de mulheres é um alerta para problemas já conhecidos sobre a área, como os vieses racistas e sexistas já encontrados de diversas formas nas práticas de machine learning. A pesquisa foi realizada …

O post Inteligências artificiais já apresentam grande disparidade de gênero apareceu primeiro em B9.

O Google segue na briga com outras empresas para tornar o seu Google Assistant o assistente pessoal favorito do mercado. Para isso, a companhia não está economizando no poder de fogo, que inclui agora um comercial em forma de “sequência tardia” a “Esqueceram de Mim”, o eterno clássico da “Sessão da Tarde” estrelado por Macaulay …

O post Google cria nova “continuação” de “Esqueceram de Mim” para promover o Google Assistant apareceu primeiro em B9.

Com a ascensão cada vez maior da audiência de dispositivos móveis, usuários que usam smartphones e tablets para conteúdos de streaming ou televisivos tradicionais, as emissoras americanas estão em alerta sobre os dados que estão perdendo do público que está migrando para essas plataformas. Fontes próximas à CBS, maior rede americana televisiva, garantiram à equipe …

O post De olho no streaming e na multiplicação de telas, CBS considera dispensar Nielsen como medidora de audiência apareceu primeiro em B9.

Patrick Mahomes’ love of ketchup has led to a month of speculation over whether the star quarterback would sign an endorsement deal for one of America’s favorite condiments. He’s gone with the underdog, picking Hunt’s over the much-larger Heinz.

The second-year Kansas City Chiefs player has admitted to putting the red stuff on foods including macaroni and cheese and steak. After the somewhat different (yet probably not that uncommon) eating style was reported in an ESPN feature story in which Mahomes was hesitant to ask for ketchup to go with his steak, it led to speculation about whether he’d get an endorsement deal.

Even the Chiefs posted a video about it. Heinz repeatedly reached out to Mahomes on social media, with a 57 touchdowns-themed plan.

Continue reading at AdAge.com

In mid-November, Instagram and Facebook pages for what looked to be a new organization focused on sex education cropped up online. The organization, The Sexual Education Foundation, has quickly grown small but active followings on the pages (the Instagram account has over 1,400 followers). The posts, which are mostly memes or suggestions like the “No…

We’re not exactly sure what the brand is selling by swapping out the faces of the family, including the dog, but it scored high on Ace Metrix’s “Left Field” measurement, which ranks ads that appear “outside the realm of possibility.” Is that a good thing? Who knows, but it found its way to the top of this list. So there’s that.

Other winners include Huggies for “most heartfelt ad,” while Farmers took the crown for funniest ad. See both below.

Continue reading at AdAge.com

WhatsApp introduced a slight tweak within its group chat feature that makes it easier to people to start group voice or video calls. People on the messaging application can now open up the group chat for the group they wish to call (up to four simultaneously), tap the phone icon in the top-right corner, select…

In recent years, Maya Rudolph has found strange yet compelling ways to tout Seventh Generation’s use of natural products. Now, the company is deploying Rudolph to help destigmatize the word vagina (with the actress and comedian behind a drum set saying the word repeatedly) while also pitching its period-care products. The new work from 72andSunny…

T-Mobile US Inc. is delaying the debut of its much-anticipated video service after the project proved more complex than expected, according to people familiar with the situation.

The move would push back the rollout until 2019, though plans could still change, according to the people, who asked not to be identified because the situation is private. Chief Executive Officer John Legere had promised to deliver a “disruptive TV service” — something that would upend the television industry — and that high bar has made it harder to get the project done on time.

T-Mobile executives faced the difficult choice of either offering a garden-variety streaming platform — a service that lets customers watch cable channels and other content online — or waiting until next year to deliver a more groundbreaking product, the people said.

Continue reading at AdAge.com