(TrendHunter.com) These 2018 fashion photography innovations range from sticker-adorned beauty portraits to empowering sneakerhead editorials that celebrate females in an industry that is often male-dominated….
(TrendHunter.com) Built to increase performance on wet ice, the Vibram Portable Performance Sole easily attaches to any kind of footwear using a simple system of adjustable shock cords and fasteners. Powered by…
(TrendHunter.com) The increasing prevalence of console gaming is creating a stronger demand for peripherals and accessories, which is being addressed with new solutions like the Razer Xbox One Mouse and Keyboard. Set…
(TrendHunter.com) With the 2018/2019 winter sports season just around the corner, the performance shell jackets are beginning to hit the market. The drop by celebrated skateboard and streetwear brand Palace features…
(TrendHunter.com) Technology is making it possible for individuals to take control of what they consume through indoor urban farming initiatives. The movement is not only providing a little natural element to the home,…
Mobile attribution and data analytics company AppsFlyer released its Global App Market Forecasts report, which provided predictions related to application install advertising spend and non-organic installs. AppsFlyer said its results “primarily” came from its own data. It analyzed 35 billion app installations, $10 billion in ad spend and 70,000 apps before making these predictions. Overall,…
Superprime has signed Sean Baker to its roster for U.S. commercial representation. Baker is a director, cinematographer, producer, screenwriter and editor best known for his independent films “Tangerine” and “The Florida Project.” “Tangerine,” shot entirely on an iPhone 5S, premiered at the 2015 Sundance Film Festival and was released by Magnolia Pictures. “The Florida Project” premiered at the 2017 Cannes Film Festival and earned Willem Dafoe an Academy Award nomination for Best Supporting Actor while Baker was awarded Best Director of the Year by the New York Film Critics Circle. Baker was also the co-creator of long-running comedy series “Greg the Bunny.”
Yes, but Disney has been excoriated for trademarking the Swahili expression that became known worldwide thanks to “The Lion King.”
(TrendHunter.com) These 2019 social media trends highlight progressive ways that users are interacting with online platforms. The online space created more opportunities for users to immerse themselves into, covering…
(TrendHunter.com) These 2018 customization trends allow customers to give their products and services a personal touch. This enables a closer and more connected experience. Everyone has different needs and preferences,…
New York’s Times Square is stressful enough on a regular day. Try visiting during the holidays, with children in tow, and it’s safe to say that patience levels could drop, especially when the little ones are hungry. Kraft hopes to keep temper tantrums at bay–for at least one day–with free grilled cheese delivery. Today, families…
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The word “verb” is used to describe an action. The agency Verb, launched in January, is a hybrid shop that puts the word to work. It claims to have a new approach to the space it occupies. An agency with traditional chops, Verb also boasts consultancy offerings for both brands and other agencies all with a specialty in experiential marketing.
“We’re here to help you,” says co-founder Yadira Harrison on the latest episode of the Ad Lib podcast. “That’s why we got into this business: to make marketing and keep marketing better across the board.”
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Just in time for the holidays, Google made a funny, charming remake of “Home Alone,” with a 38-year-old Macaulay Culkin reprising the role he played as a kid. This time, he’s a little less alone, though, because he has a Google Assistant to entertain him and help with household tasks. As Ad Age’s Ann-Christine Diaz writes, the ad is a way for the tech giant to insert itself into a classic holiday tale. As the nostalgia washes over you, you might even forget momentarily about 2018’s big backlash against Google and Facebook. Who doesn’t have fond holiday memories of “Home Alone”?
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Just in time for the holidays, Google made a funny, charming remake of “Home Alone,” with a 38-year-old Macaulay Culkin reprising the role he played as a kid. This time, he’s a little less alone, though, because he has a Google Assistant to entertain him and help with household tasks. As Ad Age’s Ann-Christine Diaz writes, the ad is a way for the tech giant to insert itself into a classic holiday tale. As the nostalgia washes over you, you might even forget momentarily about 2018’s big backlash against Google and Facebook. Who doesn’t have fond holiday memories of “Home Alone”?
(TrendHunter.com) Many of these 2019 Art & Design trends explore creative and functional elements. Some of these can be incorporated into a daily lifestyle, and others simply encourage creativity. A highlighting…
(TrendHunter.com) Mobile devices have become key tools to navigate our daily lives and this list of 2018 mobile trends showcases how users are protecting their devices and using cases to augment their phone’s…
Packaged goods, once all about giants, has had a head-spinning year.
Small is the new big
The biggest packaged-goods players are racing to act more like the startups eating their lunches, including small teams at Johnson & Johnson, which helped reinvent the Johnson’s Baby brand, and Procter & Gamble Co.’s launch of 140 seed-stage experiments, including brands in new categories.
(TrendHunter.com) These 2019 fashion trends generate new ideas, without ignoring their respective heritage. There are multiple examples of fashion that draw inspiration from previous eras and those that predict a…
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