Lifewise: The House Of Cars

Lifewise Ambient Ad - The House Of Cars
Lifewise Ambient Ad - The House Of Cars
Lifewise Ambient Ad - The House Of Cars
Lifewise Ambient Ad - The House Of Cars

For hundreds of Aucklanders, their house is a car. They are the city’s hidden homeless. You probably won’t see them begging on the street. They often have jobs. Their children go to school. They simply can’t afford housing. But the charity Lifewise has secured funding to rent get them into housing, by renting homes for them from private landlords. In order to encourage these landlords to open their homes, DDB Group, New Zealand, created The House of Cars – and interactive installation that lets people feel what life is like in a car, through film, audio and interactive screens.

Introducing Elementalog

Elemental has been hard at work in our Elementalab to create Elementalog. It’s time to make failures a little more festive.

Video of Introducing: Elementalog!!!

Ripley: One Call Makes The Difference

It could sound unbelievable but 97% of the calls that receive the Peruvian Fire Station are prank calls. This situation happens throughout the year but increases in Christmas season. This is a big problem because the firefighters can’t focus in real emergencies.

This year, Ripley, the most important department store in Perú, released a animated christmas movie that had as a main character a firefighter. In this context, we made an action to generate awareness about the importance of the fire station line and show to the people that one call can save lifes.

Watch the newest ads on TV from Macy's, ESPN+, JC Penney and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Macy’s wants you to know its Holiday Countdown sale is on, if you’re looking for last-minute gifts. JC Penney also thinks you should stop by for last-minute gifts, such as Fitbits and jewelry. And Boston sports fan “The Rick” helps hype subscriptions to streaming service ESPN+.

Continue reading at AdAge.com

30 Art-Inspired Fashion Activations – From Grounded Sneaker Galleries to Cinematic Fashion Campaigns (TOPLIST)

(TrendHunter.com) Luxury and contemporary brands alike are beginning to tap into experiential retail and campaign strategies through art-inspired fashion activations. As the creative world is very engaging and always…

One-Finger Package Openers – The Version 22 'Nimble' Cutter Makes Quick Work of Packaging and More (GALLERY)

(TrendHunter.com) The prevalence of online shopping is seeing many consumers receive an increased number of packages and the subsequent need for a way to easily open them, which the Version 22 ‘Nimble’…

Tubi Claims to Be the ‘Stupid Smart Way’ to Stream in New Campaign

Tubi, an ad-supported, free-to-consumers streaming service, is “the best free steaming service that no one has ever heard of,” according to the company’s head of marketing, but a new brand campaign tied to the holidays aims to change that. “When people hear free streaming, they get a little bit skeptical,” Emily Jordan said. “Free doesn’t…

Struggling Blue Apron orders a new creative agency


Blue Apron, which could really use a boost, hired Swift as its new creative agency of record.

The hire comes as Blue Apron struggles to thrive in the meal-kit space, which is packed with major competitors such as market leader Hello Fresh and smaller online rivals, in addition to stores and restaurants offering their own versions of prep-at-home dinners. Blue Apron’s customer count fell in 2017, and so far this year the decline has persisted.

Blue Apron had worked with Droga5 starting in 2016, but that agency’s last new campaign for the meal-kit company debuted in January. A campaign from Swift is set to debut in late December. Droga5 declined to comment.

Continue reading at AdAge.com

Watch the newest ads on TV from Macy's, ESPN+, JC Penney and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Macy’s wants you to know its Holiday Countdown sale is on, if you’re looking for last-minute gifts. JC Penney also thinks you should stop by for last-minute gifts, such as Fitbits and jewelry. And Boston sports fan “The Rick” helps hype subscriptions to streaming service ESPN+.

Continue reading at AdAge.com

crayola: Rube Goldberg Machine

Video of Stocking Stuffers & Gift Ideas || Crayola Holiday Commercial 2018 + BONUS CRAYOLA APP TEASER

crayola: Oh the Craymanity

Video of Meet the Crayon Melter || Crayola Product Commercial 2018

Struggling Blue Apron orders a new creative agency


Blue Apron, which could really use a boost, hired Swift as its new creative agency of record.

The hire comes as Blue Apron struggles to thrive in the meal-kit space, which is packed with major competitors such as market leader Hello Fresh and smaller online rivals, in addition to stores and restaurants offering their own versions of prep-at-home dinners. Blue Apron’s customer count fell in 2017, and so far this year the decline has persisted.

Blue Apron had worked with Droga5 starting in 2016, but that agency’s last new campaign for the meal-kit company debuted in January. A campaign from Swift is set to debut in late December. Droga5 declined to comment.

Continue reading at AdAge.com

Ad industry puts Facebook on defensive with rebuke from top media executive


The CEO of a major media agency has harsh words for Facebook and is urging clients to steer clear feeding a debate about whether the recent barrage of privacy issues in digital advertising will lead to clients pulling ad dollars.

“It’s about time we take a collective stand against the egregious behavior of Facebook,” Mat Baxter, global CEO of Interpublic Group of Cos.-owned media agency Initiative, posted on LinkedIn Wednesday. His post linked to a Business Insider story that said Facebook allowed Netflix and Spotify to access users’ private messages. “Every time these sorts of stories surface they assure us that they are ‘trying harder’… enough is enough. I will be advising clients to stay off the platform entirely hopefully, when they feel the pain of lost advertising dollars things might just change.”

Though issues have plagued Facebook as of late, advertisers have more or less turned a blind eye and continued spending on the platform.

Continue reading at AdAge.com

Sunday Ticket may be Silicon Valley's best shot at NFL glory


The bulk of the NFL’s current rights portfolio officially won’t be up for grabs until after the end of the 2022 season, but if history is any guide, the league may begin the requisite blocking and tackling with all interested parties as early as next year. And while analysts suggest that at least one legacy broadcaster’s renewal prospects will be buried under a heap of ones and zeroes, Wall Street’s feverish haste to toss dirt onto the lid of linear television’s vacant casket is a bit short-sighted.

In a recent report issued to investors, Barclays media analyst Kannan Venkateshwar speculates that the NFL’s desire to adapt its next slate of rights deals could leave CBS out in the cold. “CBS has a relatively limited balance sheet to bid up rights significantly,” Venkateshwar writes, adding that the company’s commitment to buying back as much as $1 billion in stock on an annual basis and its investment in its CBS All Access over-the-top service could leave it ill-suited to dig in should the digital disruptors drive the price up well beyond the $1 billion per year it currently pays for its Sunday afternoon package.

The Barclays analysis, however, does not take into consideration how quickly CBS would level up should it merge with Viacom. Now that reunification antagonist Les Moonves has been removed from power, it appears increasingly likely that the new-look CBS board (one that is now loaded with mergers-and-acquisitions specialists) will back Shari Redstone’s long-deferred desire to combine the two properties. That sort of scaling up would serve to neutralize any concerns about CBS’s ability to compete in the NFL auction.

Continue reading at AdAge.com

IBM-Powered AI Platform Wants to Reinvent the Influencer Marketing Model

A new content marketing platform is tapping artificial intelligence to match brands with content creators–but it doesn’t consider itself to be in the influencer business. Built on technology from IBM Watson, the startup Props announced on Thursday that it’s raised $5 million for an official rollout with investors including tech development firm Axispoint and Jump…

20-Plus Brands Have Stopped Advertising on Tucker Carlson Tonight After Immigration Comments

Samsung, SodaStream, Pfizer’s Robitussin, Jaguar-Land Rover, TD Ameritrade, and SanDisk are among at least 20 brands that have either fully stopped or temporarily suspended advertising on Fox News’ 8 p.m. program, Tucker Carlson Tonight, after the host said last Thursday on his show that immigration makes the United States “poorer, dirtier and more divided.” The…

Universo de “Homens de Preto” é expandido no primeiro trailer de “MIB – Internacional”

Estamos realmente na era dos filmes derivados no cinema blockbuster norte-americano. Depois de algumas várias incursões bem sucedidas (com algumas falhas aqui e ali) de grandes franquias como “Star Wars” e “Harry Potter” pelo conceito, a “expansão do universo cinematográfico” inaugurado pelo Marvel Studios em 2008 começa a atingir outras marcas “menores” do complexo mercado …

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Ações do Facebook caem 7% após novo caso de vazamento de dados

Depois de admitir que compartilhou o acesso de mensagens de usuários com grandes empresas como Netflix e Spotify, o Facebook viu suas ações caírem 7,3%, a maior queda para a empresa desde julho. Ontem (19), o Facebook encerrou o pregão valendo US$ 382,9 bilhões, valor que é 39% inferior ao seu pico histórico registrado em …

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Hootsuite apresenta 6 tendências das redes sociais para 2019

2018 definitivamente não foi um ano confortável para as redes sociais. Nunca se falou tanto em privacidade e vazamento de dados, além de vermos grandes empresas como Facebook e Google na mira de investigações de governos de diferentes países. 2018, afinal, foi o ano em que Mark Zuckerberg teve que se explicar no Congresso dos …

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Lançaram um Tinder só para “pessoas saudáveis” (é sério)

Na onda de aplicativos de paquera e namoro, chega ao mercado um Tinder cujo público-alvo são “pessoas saudáveis”. Chamado Slindir, o app é voltado para pessoas ativas e que praticam esportes, só que os conceitos estão um pouco bagunçados quando comparamos a proposta do app e a sua divulgação. O nome do aplicativo faz referência …

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