Nov
29
An open letter to John Hegarty, from a 'boring creative'
Posted in: UncategorizedA response to Sir John Hegarty’s comments last week that in-housing is for ‘boring creatives’.
Nov
29
Samsung and Three open restaurant split between Dublin and Sydney
Posted in: UncategorizedPop-up brings families in two cities closer for Christmas.
Nov
29
Benefit to create pink train carriage for last minute brow treatments
Posted in: UncategorizedKing’s Cross activation will also have “Bene-Jingle-Bell-Boys” carol singers.
Nov
29
Titanium Smartphone Battery Cases – The Smart Guardians 'BeraShield' Ruggedly Protects Your Device
Posted in: Uncategorized
(TrendHunter.com) The Smart Guardians ‘BeraShield’ smartphone case is a multifunctional solution for iPhone users that will offer them a durable way to protect their device without inhibiting functionality….
Nov
29
How Dollar Drinks Are Helping Applebee’s Buck the Decline in Casual Dining
Posted in: UncategorizedEven though there are more self-identifying foodies than ever in America (thanks to Instagram), casual dining chains haven’t benefitted from this culinary boom. Near universal declines have occurred across the category, and several restaurants have shuttered locations over the past year. But in 2018, Applebee’s has started to see a shift. The chain’s CMO, Joel…
Nov
29
New allegations about Les Moonves' downfall: Thursday Wake-Up Call
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
The New York Times has a stunning, detailed expos on “how Les Moonves tried to silence an accuser.” Moonves was pushed out as CEO of CBS in September amid multiple allegations of sexual harassment and assault, and the company still has to decide whether he should get a $120 million exit package. A string of text messages featured in The Times’ story will likely play a role in deciding if he gets any money. The report includes an actress’ allegation that Moonves forced her to perform oral sex on him during a business meeting in the 1990s, and details on how he allegedly schemed with a talent manager to try to make the actress stay quiet years later — by looking for work for her at CBS. (Moonves told The Times the encounter was consensual.) But there’s more, too. Carolyn Ryan, assistant managing editor at The Times, tweeted: “This story has everything: a down-on-his-luck Hollywood agent; a power-hungry TV executive; a surprising birthday party; mysterious jaw pain; frantic text messages; suggestions of blackmail; a disturbing incident in Burbank; a visit to the Spam Museum.” Yes, this story has plot twists worthy of a made-for-TV movie.
Nov
29
OhYouWomen Verein i.G.: No Jobs for C*cks
Posted in: Uncategorized
According to new data released by Eurostat, the statistics agency of the EU, Germany has the widest pay gap in Western Europe: 22%. The subject is not entirely unknown, but almost nobody is paying attention anymore. A new angle was needed to restart the conversation about this important topic.
The film shows various male characters performing different activities using their genitals. A chef uses his penis to spin some pizza dough, a musician uses his to record music in a studio, a pilot controls the yoke of his helicopter with it, a manager uses it as a presentation pointer, a judge announces a verdict using his as a gavel, a surgeon slaps a glove on his, as he prepares to start surgery, a writer dips his in ink, an astronaut uses it for short-distance propulsion and a baseball player uses his as a lucky bat. Obviously, all of them humorously fail in their endeavours.
To let the message shine through, we used the same brutal simplicity in the style of our animation. The lines are very roughly sketched, imperfect, creating an edgy contemporary aesthetic, favoured by a younger audience. The quirky style perfectly matches the whimsical original track composed for the film. The sketched abstract style also allowed us to explicitly show the male genitalia for humorous effect, so that even the most prude viewers would have a laugh and share it with friends, rather than be offended.
Nov
29
Clube de Criação: Re-reborn
Posted in: Uncategorized
Technology and creativity evolve at a dizzying pace. So how to promote the Brazilian Creative Club Festival – the biggest event in Brazilian advertising, done by Brazilian Creative Club, a non-profit organization – in a way that is truly new? With an idea that changes like the world: every second. Using an exclusive algorithm, we created a campaign that was mutable in all its aspects: logo, tagline, colors and typography. A campaign that never repeated itself. The result was 9 different posters: each version of them could be seen only once. As they were living and mutating, the posters were digital-only: they were never printed or shown in a static way to the audience. Each one had its individual link, so the algorithm could work in real time. And we also replaced traditional media by an innovative one. The mutating posters were turned into guerrilla projections in dozens of different sizes on places that are often visited by our target audience: agency professionals, producers, students, and artists.
Nov
29
Havas London achieves social impact certification
Posted in: UncategorizedChief executive Xavier Rees also becomes ambassador of B Corporations in the UK.
Nov
29
Paul Polman to retire as Unilever CEO
Posted in: UncategorizedPolman will remain for the first half of next year to help successor Alan Jope with transition.
Nov
29
William Eccleshare on the magic of JWT and the end of an era
Posted in: UncategorizedFormer JWT London boss puts merger with Wunderman in historical perspective.
Nov
29
Daily Mail's online ad sales overtake print
Posted in: UncategorizedTotal ad revenues and profit margin have declined.
Nov
29
Diageo alcohol-awareness campaign to include London Bridge station takeover
Posted in: UncategorizedActivity will encourage consumers to visit responsible-drinking website DRINKiQ.
Nov
29
Carat taps Sean Healy for global strategy role
Posted in: UncategorizedZenith strategist is new Carat global president’s first major hire.
Nov
29
Environmental Creator Features – Kickstarter's 'Environmental Commitments' Showcases Eco-Promises (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) In an effort to push creators towards more environmentally friendly practices, Kickstarter is launching ‘Environmental Commitments’ to help creators committed to protecting the…
Nov
29
Stylish Comfortable Outdoor Furniture – 3LHD's Umomoku Collection is Contemporary and Design-Forward (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Croatia-based architecture firm 3LHD expands its portfolio with a stylish and modern comfortable outdoor furniture collection. Bound to elevate the aesthetic of the contemporary patio through lounge-…
Nov
29
Bicicleta elétrica do Uber será introduzida no Brasil em 2019
Posted in: Uncategorized
A bicicleta elétrica do Uber já tem previsão para estrear no Brasil. A Jump chega ao país no ano que vem, segundo confirmação da empresa feita ao Estadão. Com o anúncio, o Brasil torna-se o primeiro país da América Latina a receber o serviço de compartilhamento de bicicletas elétricas do Uber, que já funciona em …
O post Bicicleta elétrica do Uber será introduzida no Brasil em 2019 apareceu primeiro em B9.
Nov
29
Mascote da Lacoste ganha versão fofa em animação da marca para o Natal
Posted in: Uncategorized
O famoso crocodilo que é símbolo da Lacoste ganhou vida na animação criada pela marca para o Natal. O personagem com ares de simpático e fofinho brinca com uma bola de tênis em meio a neve, enquanto vemos o cenário cheio de perfumes da marca – afinal, não deixa de ser um merchan, né? Apesar …
O post Mascote da Lacoste ganha versão fofa em animação da marca para o Natal apareceu primeiro em B9.
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