Hasta La Creative!

Fox Networks Group will finally unveil its new JAZ (“Just the A and Z”) pods and Fox Blocks ad offerings on Sunday night–albeit on a smaller scale than had initially been planned. In place of traditional ad breaks, Sunday night’s prime-time Fox programming will feature nine JAZ pods–a 60-second pod with just two ads each–and…

The public narrative in the wake of Hurricane Michael is that Florida politicians are in public-servant mode, doing everything they can to help the victims of the powerful storm that just destroyed parts of their state.

The private narrative is that, well, politicians are still politiciansand this is midterm-election season, so for god’s sake, stay focused on what really matters: getting elected or reelected.

On Thursday, just a day after Hurricane Michael made landfall, Florida’s gubernatorial candidates and their parties added a collective 20 percentnearly $27 millionin TV ad buys to their campaign-ad schedules, according to Ad Age Datacenter, which parsed raw data from Kantar Media’s CMAG (Campaign Media Analysis Group).

Continue reading at AdAge.com

If there were ever a sign that men’s grooming adsor maybe even menhave changed, it’s the “Be the Better Man” campaign breaking Sunday from Just For Men. Even in a business where many brands are trying hard to portray themselves and their customers as more vulnerable and less sexist or stereotypical, the new campaign from the hair-coloring brand is a big departure. An ad show fathers caring for children and even a heavily tattooed millennial applying eye liner. The effort marks the first creative from the Amp Agency, New York, following decades of in-house creative.

Just For Men was previously known for ads like one where former baseball pitcher Randy Johnson colored his hair to help get a harem of women to do his yard work and serve him drinks.

More recently the brand put the leering faces of (former Met) Keith Hernandez and (former Knick) Walt “Clyde” Frazier into a couple’s bedroom. You don’t have to delve into the 1980s, the era of Brett Kavanaugh’s alleged sexual misconduct, to find those: They date from 2010 and 2015 respectively.

Continue reading at AdAge.com

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Pom, the pomegranate beverage brand, serves up another one of its gently comedic ads starring its Worry Monster character. Troy Aikman and Joe Buck star in a couple of very meta football-themed Tide ads. And Facebook says “If you can’t be there, feel there” in a spot promoting its new Portal video-chatting devices.

Continue reading at AdAge.com

The public narrative in the wake of Hurricane Michael is that Florida politicians are in public-servant mode, doing everything they can to help the victims of the powerful storm that just destroyed parts of their state.

The private narrative is that, well, politicians are still politiciansand this is midterm-election season, so for god’s sake, stay focused on what really matters: getting elected or reelected.

On Thursday, just a day after Hurricane Michael made landfall, Florida’s gubernatorial candidates and their parties added a collective 20 percentnearly $27 millionin TV ad buys to their campaign-ad schedules, according to Ad Age Datacenter, which parsed raw data from Kantar Media’s CMAG (Campaign Media Analysis Group).

Continue reading at AdAge.com

Tesco is celebrating the 20th anniversary of its Finest* range by hosting a sensory activation in Shoreditch from 11 to 13 October.

Hain Celestial, the owner of New Covent Garden Soup Co and Tilda Rice, has appointed Havas London to lead strategic and creative work across four of its UK brands.

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IMRE, LLC.:
imre – the agency that works. We’re looking to add a Project Manager to our team of experts to support our healthcare marketing division, imre health.
New York City, New York (US)

(TrendHunter.com) Smart electric personal transportation devices are often quite clunky and difficult to store, but the Urmo hoverboard defies this perception by folding flat in just two seconds. When being ridden…