Oct
15
Campaign50: The work that made HHCL the 7th best agency of the last 50 years
Posted in: UncategorizedHowell Henry Chaldecott Lury was the agency adland loved to hate.
Oct
15
Brave Brand of the Year: will you be voting for The Army, Beano, Bodyform or Brewdog?
Posted in: UncategorizedThe shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX, was revealed last week.
Oct
15
Djaba, Abraham, Tilbian and Langley join line-up for 'When Sorrell met MediaMonks'
Posted in: UncategorizedMagnus Djaba, David Abraham, Julie Langley and Lorna Tilbian will be among the speakers at Campaign’s breakfast briefing with Sir Martin Sorrell and MediaMonks.
Oct
15
Editor’s Letter: Adweek Rolls Out Hot List, Expands Adcolor Partnership
Posted in: UncategorizedAs media companies and the content they produce continue to move away from singular platforms to a smorgasbord of omnichannel offerings, Adweek’s coveted Hot List has evolved from a magazine awards franchise to publishing, digital and TV/video honors as well. There is no better example of mastering the omnichannel experience than Adweek’s Media Visionary Ellen…
Oct
15
Best ads in 50 years: Araldite's Instagrammable-before-Instagram billboard
Posted in: UncategorizedAs part of Campaign’s 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure…
Oct
15
Editor’s Letter: Adweek Rolls Out Hot List, Expands Adcolor Partnership
Posted in: UncategorizedAs media companies and the content they produce continue to move away from singular platforms to a smorgasbord of omnichannel offerings, Adweek’s coveted Hot List has evolved from a magazine awards franchise to publishing, digital and TV/video honors as well. There is no better example of mastering the omnichannel experience than Adweek’s Media Visionary Ellen…
Oct
15
Best of British brands: Marmite
Posted in: UncategorizedLeading UK marketers celebrate the most iconic British brands from the past five decades
Oct
15
My campaign: Global domination, 1987
Posted in: UncategorizedWhen The Times carried a front-page story about wire-basket manufacturer Wire and Plastic Products’ audacious takeover of the JWT Group, the legend of WPP was born.
Oct
15
My campaign: The golden age, 1969-1981
Posted in: UncategorizedFor Frank Lowe, “dealing with clients who had the power to say yes, not simply to say no” underpinned the great success of CDP and all the brands it worked for. Campaign sat down with him to look back at some of the lessons he’s learned during his career
Oct
15
Adland sing their favourite jingles
Posted in: UncategorizedDuring the Dean Street shoot for Campaign’s 50th anniversary, we asked adland to sing their favourite jingles…
Oct
15
Editor’s Letter: Adweek Rolls Out Hot List, Expands Adcolor Partnership
Posted in: UncategorizedAs media companies and the content they produce continue to move away from singular platforms to a smorgasbord of omnichannel offerings, Adweek’s coveted Hot List has evolved from a magazine awards franchise to publishing, digital and TV/video honors as well. There is no better example of mastering the omnichannel experience than Adweek’s Media Visionary Ellen…
Oct
15
Sears files for bankruptcy protection
Posted in: Uncategorized
Sears Holdings Corp., the 125-year-old retailer known for its Kenmore and DieHard brands, collapsed into bankruptcy under pressure from too much debt and too few shoppers.
The company filed for protection from creditors with the U.S. Bankruptcy Court in New York. Chief Executive Officer Eddie Lampert and his hedge fund, ESL Investments Inc., held about $2.5 billion in Sears debt as of September, the result of multiple attempts to keep the chain afloat.
The department-store chain once ranked as the biggest U.S. retailer, with a reputation built on its money-back guarantee of customer satisfaction. But it wasn’t able to keep up with shifting consumer habits as online rivals siphoned off shoppers, and turnaround efforts were hobbled by mountains of debt. Since 2012, losses have topped $10 billion.
Oct
15
Overseeing 11 Networks, From HGTV to ID, Kathleen Finch Knows What Female Cable Viewers Want
Posted in: UncategorizedWhen it comes to making shows for women in the 25-54 demographic, Kathleen Finch is the queen of cable TV. As chief lifestyle brands officer for Discovery Inc., Finch oversees 11 cable networks–more national channels than any other programming exec–including ID, TLC and HGTV, which last quarter ranked Nos. 1, 2 and 3, respectively, in…
Oct
15
The Top 5 most creative brand ideas you need to know about now
Posted in: Uncategorized
Welcome to the Creativity Top 5. These are the most innovative brand ideas you need to know about right now.
5. Zero – The End of Prostate Cancer: “Mike Rowe Gets a Prostate Exam,” Erich & Kallman
TV host Mike Rowe underwent perhaps his most important “Dirty Job” yet. In a PSA for men’s health group Zero by Erich & Kallman, he got his prostate checked by his real doctor, live, on camera, to underscore the importance of the exam.
Oct
15
Foot Locker selects Virtue for pan-Euro creative account
Posted in: UncategorizedFoot Locker is set to hire Vice Media’s creative agency Virtue to its European ad account, following a four-month review.
Oct
15
Dentsu and WPP lead rising agency M&A activity
Posted in: UncategorizedThe past quarter brought the highest number of mergers and acquisitions involving marcoms agencies since the fourth quarter of 2016, according to analysis from Results International.
Oct
15
Publishing Executive of the Year: Bob Cohn, president of The Atlantic
Posted in: UncategorizedThe news media business isn’t easy, which is why news of an ambitious period of growth at The Atlantic announced earlier this year was met with surprise. (“You read that right,” The New York Times quipped.) Led by president Bob Cohn, who oversees editorial, revenue and operations on all platforms, the 161-year-old publisher is seeing…
Oct
15
How Ellen Conquered Digital
Posted in: UncategorizedThe team behind Ellen DeGeneres’ talk show has short attention spans, jokes executive producer Ed Glavin. So, since the program debuted in 2003, they have produced it “in a way that was pretty snackable,” he says, with shorter bits that easily lend themselves to online viewing and sharing. With that strategy, the Ellen Digital Network,…
Oct
15
Kenya Barris Reinvented the Family Comedy With Black-ish. Now He’ll Do It Again at Netflix
Posted in: UncategorizedSome television creators depend on large doses of caffeine, sugar or pharmaceuticals to help them do their jobs. Kenya Barris takes a different approach. “I’m one of those guys who is fueled by my fear,” says Barris, who created ABC’s Black-ish and its hit spinoff, Freeform’s Grown-ish. “I use that to remind me to dot…
Oct
15
2018’s Digital Hot List: The Movers and Innovators That Got Us Excited This Year
Posted in: UncategorizedSome companies take digital to heart, manipulating the 1s and 0s of the internet to create incredible experiences in content and advertising. This year’s hottest digital movers and trendsetters range from the insanely popular game Fortnite to the industry-shaking Time Warner acquisition. As we slide into cooler temperatures, here’s a look at what’s hot in…
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.