The future of programmatic is video. U.S. advertisers are forecasted to increase their spend on addressable TV by 35 percent between ahead of 2019 with the total amount of spend tipped to surpass $3 billion, according to eMarketer estimates. Ad-tech companies and media owners are now attempting to capitalize on latent demand with U.S. media…
The top spot this week goes to Samsung with a Fortnite-themed series of videos showing off how customers can upgrade their Galaxy phones to be best equipped to compete in the popular video game.
In second place was Toyota with a heartwarming and inspirational campaign that highlights the feats of people with mobility issues, including several amputees and paraplegics. The video shows these people doing things like climbing mountains or running marathons, highlighting how nothing is truly impossible if you put in the hard work.
Mango had a new campaign on the chart promoting its Fall/Winter men’s collection. This is a big season for the fashion world, so many similar campaigns have been showing up on the chart with significant viewership
Colt McCoy lends his quarterback talents for a day to Tiff’s Treats warm cookie delivery company.
The future of programmatic is video. U.S. advertisers are forecasted to increase their spend on addressable TV by 35 percent between ahead of 2019 with the total amount of spend tipped to surpass $3 billion, according to eMarketer estimates. Ad-tech companies and media owners are now attempting to capitalize on latent demand with U.S. media…
One of the leading institutions in artificial intelligence research is spending big on a new hub for its study. The Massachusetts Institute of Technology said Monday it will establish a $1 billion interdisciplinary college focused on AI and machine learning thanks to a $350 million donation from Stephen Schwarzman, co-founder and CEO of the private…
The top spot this week goes to Samsung with a Fortnite-themed series of videos showing off how customers can upgrade their Galaxy phones to be best equipped to compete in the popular video game.
In second place was Toyota with a heartwarming and inspirational campaign that highlights the feats of people with mobility issues, including several amputees and paraplegics. The video shows these people doing things like climbing mountains or running marathons, highlighting how nothing is truly impossible if you put in the hard work.
Mango had a new campaign on the chart promoting its Fall/Winter men’s collection. This is a big season for the fashion world, so many similar campaigns have been showing up on the chart with significant viewership
People never forget the good memories and excitement they experienced in their childhood at Toys R Us.
They can sing a song of “Toys R Us Kids” and still feel excitements even after they grew up!
This ad is Karl Senner’s way of welcoming everyone in the industrial maritime trade industry to this year’s International WorkBoat Magazine trade show in their hometown of New Orleans.
Ford Motor Co.’s surprising move last week to replace WWP with Omnicom’s BBDO as its lead global creative agency upends a relationship that began 75 years ago.
At that time, Ford’s agency was J. Walter Thompson and Henry Ford still was running the automaker. WPP and its predecessor produced such memorable taglines as “There’s a Ford in your future,” “Ford has a better idea,” “Built Ford tough” and, of course, “Have you driven a Ford … lately?”
In the automaker’s early days, Henry Ford employed J. Walter Thompson to sell Model T’s, but they parted ways after just two years. Three decades later, as Ford began planning for his company to resume full production after World War II, he was reassured that a big ad agency wouldn’t cost more than a small one. He declared, “Well, we might as well have a big one.”
Beleaguered technology investors are looking to Netflix to stop the bleeding.
The company’s earnings are poised to be even more closely watched than usual on Tuesday after last week’s market rout. Netflix is one of the first major U.S. companies to report third-quarter results — and 2018’s best-performing FAANG stock — making it especially influential in the wake of a drubbing that hit the tech giants hard.
“Trends at Netflix, whether above or below expectations, will set the tone,” MKM Partners analyst Rob Sanderson said in a note.
As one of the most influential marketers in the world, P&G CMO Marc Pritchard has long advocated for diversity and inclusion, both externally in the brand’s output and internally at its Cincinnati headquarters and beyond. What’s interesting, however, is that over the past few years, Pritchard has been more open about his own heritage and…
A nova coleção da Adidas deve deixar os mais saudosistas felizes. Com o conceito “inspirado no passado e desenhado para o futuro”, a coleção Never Made traz sneakers que relembram modelos icônicos das três principais décadas dos arquivos da marca – os anos 70, 80 e 90. Em seis modelos inéditos no Brasil, toda a …
O post Adidas lança coleção inspirada em modelos icônicos das décadas de 70, 80 e 90 apareceu primeiro em B9.
Más notícias para os adoradores de cerveja. De acordo com um estudo publicado na Nature, secas e intensas ondas de calor causadas pelo aquecimento global afetarão diretamente a colheita de cevada. De acordo com a pesquisa, até o fim deste século, as ondas de calor e as secadas afetarão as colheitas no mínimo uma vez …
O post Estudo diz que aquecimento global aumentará preço da cerveja apareceu primeiro em B9.
Now that phones are half a foot long and sell for more than $1,000, a San Francisco-based upstart says it’s time for a smaller companion phone with a throwback name: Palm.
Starting next month, consumers can buy the credit card-sized Palm for $349 from Verizon Communications. Like a smartwatch, the Palm isn’t designed to replace an iPhone — it’s more like an accessory for people who don’t want to lug their main device to the gym or dinner.
“You have your SUV or minivan, but sometimes you want to take a spin in your sports car,” said Howard Nuk, a co-founder of the startup, Palm Ventures Group.
These print Ads will pop up in the area of art museums and art galleries.
Some people keep watching abuses against women as if they were Netflix and TV Series – on a passive position – without reporting them. It’s time we ask if people are going to take a stand, do something and report the cases of violence against women or just continue watching. Ad created for Brazil’s Women’s Service Center telling people not to omit themselves in cases of violence and “Call 180”.
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