Facebook Is Taking Aim at Posts With False Information About How to Vote

Facebook continues to take steps to safeguard the upcoming midterm elections in the U.S., announcing late Monday that it is targeting posts containing misrepresentations about how to vote. Public policy manager Jessica Leinwand said in a Newsroom post that posts with false information about the voting process are now banned, offering as examples claims that…

Obviously Caters to Its Clients With an Army of Influencers

It’s not obvious why full-service influencer agency Obviously got its name–unless you know a certain inside joke. The shop’s founder and CEO, Mae Karwowski, said that when she was working at lifestyle site Gilt City, co-workers finished off their summary of what other team members were doing with: “And with social, obviously, Mae is doing…

Blockchain Isn’t Just a Buzzword Anymore. How Advertisers Are Testing Its Applications

Perhaps Dunkin’ should change its tagline to Running on Blockchain. Early next year, the company, using blockchain technology from a startup called iPowow, will let TV viewers who have watched a commercial enter a code online to get discounts and prizes. Beyond building an engaged and loyal fan base, Dunkin’ hopes blockchain can improve its…

ABC Is Giving Itself a Roseanne Do-Over With The Conners

Few recent TV shows have exploded on the scene–and then imploded–with the force and speed of ABC’s Roseanne revival last spring. The sitcom debuted in March to 18.2 million viewers and a 5.2 rating in the 18-49 demo, making it the most-watched comedy telecast in more than three years, and led all entertainment shows last…

How Big Tech Is Working With Nonprofits and Governments to Turn Data Into Solutions During Disasters

As Hurricane Michael approached the Florida Panhandle, the Florida Division of Emergency Management tapped a tech company for help. Over the past year, Florida’s DEM has worked closely with GasBuddy, a Boston-based app that uses crowdsourced data to identify fuel prices and inform first responders and the public about fuel availability or power outages at…

This Refinery29 Co-founder Is No Stranger to Leaps of Faith

Making courageous moves amid a lot of uncertainty has colored the life of Christene Barberich, the global editor in chief and co-founder of Refinery29, the lifestyle-focused media company. Take, for example, an essay she wrote in 2015 about her five miscarriages. “It was incredibly terrifying, but also liberating,” Barberich recalled. “I wrote it for myself…

Infographic: The Top Brands That Are Truly Capitalizing on Influencer Marketing

Anyone with an Instagram account can see that brands are utilizing influencer marketing, but which brands are really capitalizing on it? Influencer marketing platform Mavrck analyzed the categories and brands dominating the trend as well as the growth of the influencer industry overall since 2014. Fashion and apparel is the most common category–or, as Mavrck…

Watch the newest ads on TV from Citi, Honda, State Farm and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Green Bay Packers quarterback Aaron Rodgers stars in another one of a series of State Farm commercials that feature battling insurance agents (who battle over Rodgers). Citi highlights its support of Junior Achievement, the nonprofit organization that teaches entrepreneurial and leadership skills to young people. And Honda wants you to know that the new 2019 Insight hybrid has earned a 51-MPG city rating.

Continue reading at AdAge.com

DHL: Dizzy Flash Surpassed

DHL Print Ad - Dizzy Flash Surpassed

Jaguar: Electrical Storm

Video of Jaguar I-PACE | Electrical Storm

Jaguar: Popular Choice

Video of Jaguar E-PACE | Popular Choice

Jaguar: The Pack

Video of Jaguar F-PACE | The Pack

McDonald's: McLights – Car

McDonald's Print Ad - McLights - Car

Following the modern and minimalist aesthetics of McDonald’s communication, where the iconic M becomes lights in the middle of the night to communicate that our restaurants and Automac are open all night.

McDonald's: McLights – Lamps

McDonald's Print Ad - McLights - Lamps

Following the modern and minimalist aesthetics of McDonald’s communication, where the iconic M becomes lights in the middle of the night to communicate that our restaurants and Automac are open all night.

Walmart wants to expand digital video service Vudu with HBO, Showtime and more


Walmart is looking to create an online store that would sell other companies’ video services, according to people familiar with the talks, opening up a new front in its fight with Amazon.

The world’s largest retailer has approached several media companies about reselling their streaming services, according to the people who asked not to be identified because the talks are private. The idea would be to let customers of Walmart’s video service, Vudu, pay for additional services like HBO Now, Showtime or Starz. The discussions are still exploratory, and Walmart’s plans may change.

The retail giant is trying to convert its hundreds of millions of customers into users of online services, responding to changes in how those customers watch TV. DVD sales have declined for more than a decade, as customers trade discs for streaming services such as Netflix, Hulu and Amazon Prime.

Continue reading at AdAge.com

Piers Morgan mocks Daniel Craig for parenting and the Twittersphere isn't having it


Piers Morgan is an insufferable British media figure mostly known in the U.S. for having hosted a failed CNN talk show several years back. (In the U.K. he’s still on the tellyas one of the hosts of “Good Morning Britain.”) He’s also, unfortunately, rather unavoidable on Twitter, given that he somehow has nearly 7 million followers and has carved out a thriving side hussle as professional Twitter troll.

Today, we’re taking his bait only because the Twittersphere pile-on after one of Morgan’s idiotic tweets has been, well, just too delicious.

First, the offending tweet, in which earlier today Morgan took issue with the sight of Daniel “James Bond” Craig carrying his own child in what Morgan called a “papoose”:

Continue reading at AdAge.com

4 Reasons ABC’s Roseanne Spinoff, The Conners, Doesn’t Miss a Beat Without Roseanne Barr

ABC has been keeping mum about The Conners, the Roseanne Barr-free Roseanne spinoff it ordered a month after canceling Roseanne following Barr’s racist tweet. But ahead of The Conners’ series premiere on Tuedsay, the network finally shared the show’s first two episodes with press–and even without Barr, it’s still the best new broadcast comedy of…

Adobe and Apple Are Bringing Photoshop to the iPad Pro

Adobe is partnering with Apple to finally bring the full version of Adobe Photoshop to the iPad. “This is what we mean when we talk about liberating your creativity,” said Adobe chief product officer Scott Belsky. The update, announced today at Adobe’s MAX conference in Los Angeles, will become available sometime in 2019 and will…

Filled With Rich Detail, This Music Video Plays on a Loop to Reflect the Cycle of Gun Violence

The Rube Goldberg machine has been a staple of light-hearted music videos and ads. However, Kesha, working with her younger brother Sage Sebert and on-the-rise rapper Chika, used the technique for very different reasons–and to stunning effect– to highlight the scourge of gun violence and encourage people to vote in this year’s midterm elections. Created…

The Cannabis Industry Is Still Seeking Clarity Around Organic Posts on Instagram

“We don’t know what our nipple is.” That wasn’t someone confused about anatomy or a director trying to push the Motion Picture Association of America into an R rating. It was Alex Pasternack, head of business development for edible cannabis products provider Binske, describing his efforts to learn why Instagram temporarily removed Binske’s account last…