Hasta La Creative!

Greenberg will remain active at the company through to 2020.

The world is changing–that isn’t news. Thanks to technology, jobs are disappearing, new ones are being created, and new products are changing the way we do even the most minute everyday tasks. And of course, it’s changing how we advertise, too. At this year’s ANA Masters of Marketing Week, Geoff Ramsey, chief content officer and…

Just in time for Halloween, The New Yorker is out with a playful trick-or-treat-themed coverwith a political edge. The work of illustrator Mark Ulriksen, a longtime contributor to the magazine, it shows President Donald Trump striking fear into the hearts of trick-or-treaters. Trump looks entirely self-satisfied as he totes two overstuffed jack-o’-lantern candy bucketspresumably a nod to Trump’s documented personal treat-related priorities (see “Trump gets 2 scoops of ice cream, everyone else gets 1and other top lines from his Time interview,” via CNN in May 2017) and, well, his approach to fiscal policy (“The Trump Tax Cuts Did One Thing: Give Rich People More Money,” per New York Magazine’s Jonathan Chait last month).

In a brisk interview with Ulriksen conducted by New Yorker Art Editor Franoise Mouly, he mostly talks about his family Halloween traditions, but he does briefly address the political subtext of the Nov. 5 cover:

Mouly: Your previous Halloween covers have featured a haunted version of the Capitol and some colorful characters in Congress. We’re sensing a theme.

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After a career spanning 50 years at CBS, David Poltrack, the dean of broadcast research mavens, is stepping down from his post.

Poltrack will retire from the network on June 30, 2019. During the remaining eight months of his tenure, the chief research officer and president of CBS Vision will focus on research initiatives having to do with video consumption in the here and now while developing a long-term outlook for the media business as a whole. He reports to CBS Corp. president and acting CEO Joe Ianniello.

CBS said Poltrack’s decision to retire after putting in a half-century at the company has been in the works for some time.

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(TrendHunter.com) Located in Texas, along the Llano River, this cozy and contemporary country home is bound to give its residents a worthwhile and mindful break of the ever-evolving urban environment. The design and…

Quem acompanha o B9 diariamente sabe que toda semana a sociedade encontra novas maneiras criativas de se aplicar a tecnologia de inteligência artificial em seu cotidiano, de projetos que buscam fomentar o uso da tecnologia para o meio-ambiente até a fabricação de obras de arte milionárias – passando, claro, por usos inesperados. É meio sem …

O post Usaram inteligência artificial para criar “fantasminhas” digitais nas suas fotos apareceu primeiro em B9.

Deu na Scientific American: “tomar decisões extenua o cérebro”. E mais: “o cérebro é como um músculo: quando cansado torna-se menos eficaz”. O quão verdadeira é essa afirmação? E essa comparação, faz sentido? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (38min 46s) ======== Download | iTunes | Android | Feed Edição: Reginaldo …

O post Naruhodo #155 – Tomar decisões cansa o nosso cérebro? apareceu primeiro em B9.

Dairy giant Land O’Lakes announced Tuesday that it will no longer make financial contributions to Representative Steve King of Iowa after a gun-fueled massacre at a Pittsburgh synagogue brought new attention to the Republican’s incendiary comments about race and association with white nationalism.

The murder of 11 people, many elderly, in the mass shooting this weekend resulted in the arrest of a man who allegedly made anti-Semitic and anti-immigrant rants online. King has been at the forefront of a right-wing push to end birthright citizenship, a policy President Donald J. Trump said in an interview with Axios he would seek to enact, despite protections under the U.S. Constitution.

King, who has previously made derogatory remarks about immigrants, also expressed admiration for Hungarian Prime Minister Viktor Orbn and tweeted support for his attacks on George Soros, a billionaire supporter of the Democratic Party who last week was one of a dozen recipients of mailbombs allegedly sent by a Trump supporter. The Iowa Republican also recently tweeted his endorsement of Faith Goldy to be the next mayor of Toronto. Goldy has been tied to white supremacists and was interviewed by the neo-Nazi website Daily Stormer. In 2017, she attended the white supremacist Unite the Right Rally in Charlottesville, Virginia, during which a counter-protester was run down and killed.

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Google wants you to know you can get six months of free YouTube Music Premium when you buy one of its new Pixel 3 phones. Ikea says “Make the dream yours” in a holiday-themed ad that celebrates family (Ad Age’s Adrianne Pasquarelli has the backstory on the campaign here). And a woman wonders if there’s actually any thin crust under all the pepperoni and cheese on her Little Caesars thin crust pizza (spoiler: there is).

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