Peet’s Coffee Wants to Attract New Consumers With Brand Refresh While Maintaining Quirky Heritage

Over the last decade, the coffee category has undergone dramatic changes, with competition heating up as local, artisan coffee shops have appealed more to younger consumers than large-scale chains. Now, to win over those younger consumers, one of those chains, Peet’s Coffee, is refreshing its brand identity, packaging, in-store displays and introducing new products (like…

Publicis Reports Stronger Third Quarter Despite Challenges on the Creative Agency Front

Publicis Groupe came back strong in the third quarter of 2018 after disappointing second-quarter results. The holding company reported organic growth of 2.2 percent overall, excluding results from its Public Health Services division. It also announced today that it will divest itself of that business following a strategic review. Reported revenue was 2.2 billion euros…

Publicis Groupe Will Open a New Office in Cincinnati to Service P&G

The world’s largest advertiser, Procter & Gamble, has made another major move in the ongoing consolidation of its advertising efforts by bringing its partners at Publicis Groupe to its hometown of Cincinnati. A spokesperson for the holding company confirmed today that two of its shopper marketing agencies, Arc Worldwide and Saatchi & Saatchi X, will…

Volkswagen: Open Road

June 24th Saudi Arabian women were allowed to drive for the first time in history. Volkswagen set out to takle this monumental shift in politics and culture with a campaign meant to inspire, engage and empower Saudi women.

Creative Director, Juggi Ramakrishnan, and the creative team worked closely with Danish writer-director, Sune Sorensen, to create a series of films about the “Simple Joys of Driving” – and to balance this message in a region, where it would have been unthinkable to see women drivers only moments earlier. The solution was to create believable moments of joy that contained deeper layers of emotional complexity, so they could “tell a story within a story”.

This resulted in no less than 8 powerful films, which thoughtfully depicted a series of internal transformations (from one emotion to joy), as well as one completed piece: “Simple Joys” (also recognized by the director as the director’s cut).

Whilst the 8 films communicate specific joys of driving, which link directly to the overall campaign of more than a 100 joys, the latter highlights the campaign’s underlying current of female empowerment even further by marking the type of freedom that is derived from being able to do anything or go anywhere.

From a western perspective, this campaign may not seem provocative or progressive, but considering the historical background it is important to understand that it challenges a very long-standing set of norms and represent a tremendous cultural change in Saudi Arabia.

Albeit not political, the campaign depicts freedom of choice and the joy of driving with a very authentic and genuine series of portraits of free (spirited) liberal women drivers – in a region where they were not allowed to drive the day before the campaign went public.

Video of Volkswagen – "Open Road"

Volkswagen: Safe Inside

June 24th Saudi Arabian women were allowed to drive for the first time in history. Volkswagen set out to takle this monumental shift in politics and culture with a campaign meant to inspire, engage and empower Saudi women.

Creative Director, Juggi Ramakrishnan, and the creative team worked closely with Danish writer-director, Sune Sorensen, to create a series of films about the “Simple Joys of Driving” – and to balance this message in a region, where it would have been unthinkable to see women drivers only moments earlier. The solution was to create believable moments of joy that contained deeper layers of emotional complexity, so they could “tell a story within a story”.

This resulted in no less than 8 powerful films, which thoughtfully depicted a series of internal transformations (from one emotion to joy), as well as one completed piece: “Simple Joys” (also recognized by the director as the director’s cut).

Whilst the 8 films communicate specific joys of driving, which link directly to the overall campaign of more than a 100 joys, the latter highlights the campaign’s underlying current of female empowerment even further by marking the type of freedom that is derived from being able to do anything or go anywhere.

From a western perspective, this campaign may not seem provocative or progressive, but considering the historical background it is important to understand that it challenges a very long-standing set of norms and represent a tremendous cultural change in Saudi Arabia.

Albeit not political, the campaign depicts freedom of choice and the joy of driving with a very authentic and genuine series of portraits of free (spirited) liberal women drivers – in a region where they were not allowed to drive the day before the campaign went public.

Video of Volkswagen "Safe Inside"

Volkswagen: Silent Night

June 24th Saudi Arabian women were allowed to drive for the first time in history. Volkswagen set out to takle this monumental shift in politics and culture with a campaign meant to inspire, engage and empower Saudi women.

Creative Director, Juggi Ramakrishnan, and the creative team worked closely with Danish writer-director, Sune Sorensen, to create a series of films about the “Simple Joys of Driving” – and to balance this message in a region, where it would have been unthinkable to see women drivers only moments earlier. The solution was to create believable moments of joy that contained deeper layers of emotional complexity, so they could “tell a story within a story”.

This resulted in no less than 8 powerful films, which thoughtfully depicted a series of internal transformations (from one emotion to joy), as well as one completed piece: “Simple Joys” (also recognized by the director as the director’s cut).

Whilst the 8 films communicate specific joys of driving, which link directly to the overall campaign of more than a 100 joys, the latter highlights the campaign’s underlying current of female empowerment even further by marking the type of freedom that is derived from being able to do anything or go anywhere.

From a western perspective, this campaign may not seem provocative or progressive, but considering the historical background it is important to understand that it challenges a very long-standing set of norms and represent a tremendous cultural change in Saudi Arabia.

Albeit not political, the campaign depicts freedom of choice and the joy of driving with a very authentic and genuine series of portraits of free (spirited) liberal women drivers – in a region where they were not allowed to drive the day before the campaign went public.

Video of Volkswagen – Silent Night

Third Point stirs up its fight for Campbell Soup board seats with video


The activist investor has criticized the company’s performance and the outcome of its recent strategic review, which fell short of his demands for a sale of the company. Campbell instead said it planned to sell its international and fresh food businesses.

Loeb’s slate of directors faces an uphill battle after relatives of John Dorrance that together hold about 41 percent of the company’s shares said they will vote for its current board at its annual meeting on Nov. 29.

To get all 12 seats, the Dorrance slate would need support for all of its candidates from slightly more than 9 percent of remaining shareholders, if every shareholder casts a ballot next month. Still, there are ways some of Loeb’s nominees could still end up on the board without winning the majority of support for his entire slate.

Continue reading at AdAge.com

Volkswagen: Turning Back

June 24th Saudi Arabian women were allowed to drive for the first time in history. Volkswagen set out to takle this monumental shift in politics and culture with a campaign meant to inspire, engage and empower Saudi women.

Creative Director, Juggi Ramakrishnan, and the creative team worked closely with Danish writer-director, Sune Sorensen, to create a series of films about the “Simple Joys of Driving” – and to balance this message in a region, where it would have been unthinkable to see women drivers only moments earlier. The solution was to create believable moments of joy that contained deeper layers of emotional complexity, so they could “tell a story within a story”.

This resulted in no less than 8 powerful films, which thoughtfully depicted a series of internal transformations (from one emotion to joy), as well as one completed piece: “Simple Joys” (also recognized by the director as the director’s cut).

Whilst the 8 films communicate specific joys of driving, which link directly to the overall campaign of more than a 100 joys, the latter highlights the campaign’s underlying current of female empowerment even further by marking the type of freedom that is derived from being able to do anything or go anywhere.

From a western perspective, this campaign may not seem provocative or progressive, but considering the historical background it is important to understand that it challenges a very long-standing set of norms and represent a tremendous cultural change in Saudi Arabia.

Albeit not political, the campaign depicts freedom of choice and the joy of driving with a very authentic and genuine series of portraits of free (spirited) liberal women drivers – in a region where they were not allowed to drive the day before the campaign went public.

Video of Volkswagen – "Turning Back"

Cdiscount: The Alien

Video of CDISCOUNT – The Alien(English Version)

Publicis shedding 'volatile' Health Services business; posts 'decent' Q3


Publicis Groupe reported a “decent” third quarter Thursday on the back of several new business wins and stronger organic growth, while announcing that it will divest its volatile Publicis Health Services business.

The company’s net revenue in the third quarter was up 0.5 percent year on year to 2.2 billion. Organic growth was 1.3 percent in the quarter, slightly lower than analyst expectations of 1.4 percent. North America saw an organic growth decline of 0.6 percent in the quarter, though excluding Publicis Health Services the holding company says North America saw organic growth of 1 percent.

This comes after a weaker-than-expected second quarter for the holding company, whose agencies include Leo Burnett, Starcom and Digitas. The holding company reported organic growth decline of 2.1 percent in the second quarter, saying it had yet to see the benefits of new accounts won in the first quarter and that some clients had temporarily suspended campaigns in the quarter amid uncertainty with the implementation of GDPR in Europe.

Continue reading at AdAge.com

Cdiscount: The Monster

Video of CDISCOUNT – The Monster (English Version)

Scrabble marks 70th with giant tile installation

Scrabble, the board game owned by Mattel, is marking its 70th anniversary with giant tiles in an activation that explores how words and language have evolved over the years.

New York agency Figliulo & Partners is now just Fig


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Continue reading at AdAge.com

High Static, Dead Lines. A book about the spooky resonances of communication technology

High Static, Dead Lines. Sonic Spectres & the Object Hereafter, by Kristen Gallerneaux, an artist, sonic researcher and a curator at the Henry Ford Museum in Dearborn in the United States.

Publisher MIT Press writes: Trees rigged up to the wireless radio heavens. A fax machine used to decode the language of hurricanes. A broadcast ghost that hijacked a television station to terrorize a city. A failed computer factory in the desert with a slap-back echo resounding into ruin.

In High Static, Dead Lines, media historian and artist Kristen Gallerneaux weaves a literary mix tape that explores the entwined boundaries between sound, material culture, landscape, and esoteric belief. Essays and fictocritical interludes are arranged to evoke a network of ley lines for the “sonic spectre” to travel through—a hypothetical presence that manifests itself as an invisible layer of noise alongside the conventional histories of technological artifacts.

The objects and stories within span from the mid-nineteenth century to the present day, touching upon military, communications, and cultural history. A connective thread is the recurring presence of sound—audible, self-generative, and remembered—charting the contentious sonic histories of paranormal culture.


Dr. John Farrar using an FM antenna to pick up radio waves from a pill as it passes through Dr. Vladimir Zworykin, 1957. Photo

In 1924, as Mars drew near Earth’s orbit, Charles Francis Jenkins, an American pioneer of early cinema with his Phantoscope and one of the inventors of television, teamed up with Dr. David Todd for an attempt to “listen to Mars”. The whole country collaborated in the experiment. A military-imposed radio silence ensured that Jenkin’s Radio Camera, an apparatus that could picturize sound produced by radio phenomena, had a chance to detect signals from Martians trying to communicate with us. The US Naval Observatory cooperated too by sending an antenna 3,000 meters above ground in a dirigible pointed to Mars. After 3 days of recordings, the film was developed, the dots and dashes on the image were analyzed but Jenkins had to conclude that they didn’t constitute a message from outerspace.


Photo: Music Trade Review, via International Arcade Museum Library

Still in the 1920s, psychologist Walter Van Dyke Bingham worked with Thomas Edison to study the effects that music has on the moods of human beings. His “Mood Music” study became the basis of a marketing campaign to sell phonographs to customers on the idea of holding social ‘mood changing parties’. The New Edison, the Phonograph with a soul was born!

In 1932, inventor A. B. Saliger patented a device he called Automatic Time-Controlled Suggestion Machine. The machine, more commonly known under the name Psycho-phone was a kind of phonograph which played recordings during sleep. Saliger made a fortune promising his clients that the messages would enter their unconscious and have a powerful influence on their behavior and help them be more successful in life and in love.

News segment on WFLD Channel 32 regarding the Max Headroom Pirating Incident in 1987

Kristen Gallerneaux‘s book is a fascinating exploration of the ‘shadow world’ of communication devices. High Static, Dead Lines weaves together the histories of media and material culture with superstitions, conspiracies, quests for ghosts and the exploitation of our misunderstanding of communication technologies.

The real walks hand in hand with the dubious and the mysterious. One moment you learn about the invention of muzak, the swallowable radio, the woman who set the record for high altitude communication and the urban legend of the mass burial of unsold Atari video game cartridges. Next, a fridge throws a cabbage at a little girl, Poltergeists are all around you and devices are inhabited with spiritual resonance.

“Finding ways to allow our media to haunt us is crucial to understanding it,” writes the author. Gallerneaux reminds us that it’s ok to be irrational when confronted with new technologies. She doesn’t seem to pass any judgement whatsoever on the appeal that the supernatural might have on perfectly balanced minds. We might look with amusement at the historical examples of human gullibility described in the book but i doubt we are much wiser today. The inner functions of our devices are getting more opaque with each new model and the power communication technologies have over our lives is more mystifying than ever.

I can’t recommend enough that you check out Nicolas Nova‘s contribution to the 2017 edition of the Mapping festival if you’re interested in that topic:

Magical Thinking, Contemporary Superstitions And Digital Technologies

I have two minor criticisms. The first one is that i wish the book were illustrated with photos of the devices and the experiments (when available). The second is that the texts don’t follow a clear chronology nor logic. Now i do realize that this is part of its charm and that the non-narrative strategy leaves space for imagination to expand beyond the pages but i sometimes found it challenging to follow the narrative.

DDB CEO Wendy Clark to Step Down From Time’s Up Leadership Committee After News of Controversial Hire

Time’s Up Advertising has addressed Adweek’s report that DDB recently hired former Droga5 chief creative officer Ted Royer, who was fired from the agency in February, to work on the Volkswagen pitch. In a statement issued last night, Time’s Up called the resulting controversy an opportunity to “reiterate” the group’s reason for being. DDB worldwide…

New AR Capabilities Are Coming to Snapchat’s Lens Studio

Snapchat introduced some new capabilities for the templates in its Lens Studio, opening up experiences that could previously be created only by Snap Inc. designers. According to Snapchat, since Lens Studio debuted in December 2017, some 250,000 Lenses have been submitted by creators, and those Lenses have been views 15 billion times. Snap Inc. said…

Facebook Launched Retention Optimization for All Advertisers Worldwide

In August, Facebook announced that it was testing retention optimization with a limited number of advertisers. The tool allows creators of ad-based or subscription-based mobile applications to advertise to users who are most likely to re-engage with their apps on the second or seventh day after they’ve first downloaded it. Facebook cited data from AppsFlyer,…

Rudder: World Water Day

Rudder Print Ad - World Water Day

Virtuo: Escape with Virtuo

Video of Escape with Virtuo

DDB's Wendy Clark exits Time's Up Advertising amid conflict

The CEO admitted a ‘mistake’ was made hiring former Droga5 CCO Ted Royer.