Enquanto o YouTube estava fora do ar, o Pornhub teve pico de audiência

Pornhub

O YouTube ficou fora do ar na última terça-feira (16) e enquanto a instabilidade na plataforma durou quase uma hora, o site de vídeos pornôs Pornhub viu um aumento no seu tráfego. De acordo com dados divulgados pelo Pornhub, o site viu uma onda de tráfego adicional na noite de terça-feira. O tráfego subiu para 12% acima …

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Facebook inaugura “war room” de combate às fake news, mas pouco sabemos sobre sua real eficácia

facebook-fake-news

O jornal inglês The Guardian conheceu a nova “war room” que o Facebook inaugurou como sendo mais um de seus esforços no combate às fake news. Mas, mesmo com a visita de grandes mídias, não está claro qual será a real eficácia do projeto. Desde 2016, o Facebook tem intensificado suas ações voltadas para o combate …

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Volkswagen: Simple Joys

June 24th Saudi Arabian women were allowed to drive for the first time in history. Volkswagen set out to takle this monumental shift in politics and culture with a campaign meant to inspire, engage and empower Saudi women.

Creative Director, Juggi Ramakrishnan, and the creative team worked closely with Danish writer-director, Sune Sorensen, to create a series of films about the “Simple Joys of Driving” – and to balance this message in a region, where it would have been unthinkable to see women drivers only moments earlier. The solution was to create believable moments of joy that contained deeper layers of emotional complexity, so they could “tell a story within a story”.

This resulted in no less than 8 powerful films, which thoughtfully depicted a series of internal transformations (from one emotion to joy), as well as one completed piece: “Simple Joys” (also recognized by the director as the director’s cut).

Whilst the 8 films communicate specific joys of driving, which link directly to the overall campaign of more than a 100 joys, the latter highlights the campaign’s underlying current of female empowerment even further by marking the type of freedom that is derived from being able to do anything or go anywhere.

From a western perspective, this campaign may not seem provocative or progressive, but considering the historical background it is important to understand that it challenges a very long-standing set of norms and represent a tremendous cultural change in Saudi Arabia.

Albeit not political, the campaign depicts freedom of choice and the joy of driving with a very authentic and genuine series of portraits of free (spirited) liberal women drivers – in a region where they were not allowed to drive the day before the campaign went public.

Video of Volkswagen "Simple Joys"

Ushuaïa: Mon Assiette, ma planète

On the occasion of the national day against food waste on October 16th, Ushuaia TV has created its own anti-waste activist group acting in the capital city streets so that to make people aware of this general interest issue.

Every week people throw away the equivalent of a full meal. This message was posted on more than 1000 trash cans in Paris.

In addition to what has already been undertaken on the field, a video available on the channel social networks show activists in action on a bin. We have followed them until the end of their show and finally discovered that they converted the bin into a real “food market” using a neon light. In this way, the message refers to the amount of still edible food that we daily throw away.

Our planet’s future will also be determined by what is in our plates.

Video of USHAÏA TV – Mon Assiette, ma planète

The Carpetbagger: With One Strong Word, ‘The Hate U Give’ Couldn’t Hold Its Tongue

How do you make a movie about teenagers when the more authentic it sounds, the less likely it is that young people will be able to see it?

Digital Creative Desktop Displays – The 2018 Dell UltraSharp Displays Offer Precision Graphics (GALLERY)

(TrendHunter.com) The rising number of digital creatives who require advanced solutions to ensure they are doing their job correctly is expanding the demand for new device lineups like the 2018 Dell UltraSharp…

Activist Investor Wants Sweeping Changes at Campbell Soup, Made This Bananas Campaign to Explain

Activist investor Third Point LLC is calling on Campbell Soup Co. to dump its entire board of directors. Rather than simply writing up its concerns or putting together a presentation on how the company has continued to underperform (although there is a website that shareholders are pointed to), Third Point created perhaps one of the…

Richard Branson Explains Why He’s Founding a New Festival and What It Will Do for the Virgin Brand

Earlier this week, Virgin founder Richard Branson announced a new festival to debut in 2019. Pitched as a “multi-experiential music festival series,” Virgin Fest will feature a “mixture of diverse music acts, cutting edge technological experiences, exclusive content and a commitment to sustainability,” according to a statement. Adweek caught up with Branson and his Virgin…

YouTube Added Eventbrite to the Ticketing Options on Its Official Artist Channels

Music fans browsing their favorite Official Artist Channels on YouTube will now be able to purchase tickets to those artists’ performances following a new partnership between the Google-owned video site and Eventbrite. YouTube has been involved in a similar arrangement with Ticketmaster since November 2017. The video site said in a blog post that more…

Even as Sinclair Aims to Be a Bigger Broadcaster, It’s Building a New Streaming Service Called Stirr

Sinclair Broadcasting Group president and CEO Christopher Ripley revealed the broadcaster’s new OTT service called Stirr, which comes amid an ever-shifting landscape of how we watch TV. “There will be no broadcasting business in short order,” Ripley predicted Thursday morning during an interview at the NAB Show New York, adding that “it will all mesh…

Volkswagen: Simple Joys

June 24th Saudi Arabian women were allowed to drive for the first time in history. Volkswagen set out to takle this monumental shift in politics and culture with a campaign meant to inspire, engage and empower Saudi women.

Creative Director, Juggi Ramakrishnan, and the creative team worked closely with Danish writer-director, Sune Sorensen, to create a series of films about the “Simple Joys of Driving” – and to balance this message in a region, where it would have been unthinkable to see women drivers only moments earlier. The solution was to create believable moments of joy that contained deeper layers of emotional complexity, so they could “tell a story within a story”.

This resulted in no less than 8 powerful films, which thoughtfully depicted a series of internal transformations (from one emotion to joy), as well as one completed piece: “Simple Joys” (also recognized by the director as the director’s cut).

Whilst the 8 films communicate specific joys of driving, which link directly to the overall campaign of more than a 100 joys, the latter highlights the campaign’s underlying current of female empowerment even further by marking the type of freedom that is derived from being able to do anything or go anywhere.

From a western perspective, this campaign may not seem provocative or progressive, but considering the historical background it is important to understand that it challenges a very long-standing set of norms and represent a tremendous cultural change in Saudi Arabia.

Albeit not political, the campaign depicts freedom of choice and the joy of driving with a very authentic and genuine series of portraits of free (spirited) liberal women drivers – in a region where they were not allowed to drive the day before the campaign went public.

Video of Volkswagen "Simple Joys"

Volkswagen: A Smile

June 24th Saudi Arabian women were allowed to drive for the first time in history. Volkswagen set out to takle this monumental shift in politics and culture with a campaign meant to inspire, engage and empower Saudi women.

Creative Director, Juggi Ramakrishnan, and the creative team worked closely with Danish writer-director, Sune Sorensen, to create a series of films about the “Simple Joys of Driving” – and to balance this message in a region, where it would have been unthinkable to see women drivers only moments earlier. The solution was to create believable moments of joy that contained deeper layers of emotional complexity, so they could “tell a story within a story”.

This resulted in no less than 8 powerful films, which thoughtfully depicted a series of internal transformations (from one emotion to joy), as well as one completed piece: “Simple Joys” (also recognized by the director as the director’s cut).

Whilst the 8 films communicate specific joys of driving, which link directly to the overall campaign of more than a 100 joys, the latter highlights the campaign’s underlying current of female empowerment even further by marking the type of freedom that is derived from being able to do anything or go anywhere.

From a western perspective, this campaign may not seem provocative or progressive, but considering the historical background it is important to understand that it challenges a very long-standing set of norms and represent a tremendous cultural change in Saudi Arabia.

Albeit not political, the campaign depicts freedom of choice and the joy of driving with a very authentic and genuine series of portraits of free (spirited) liberal women drivers – in a region where they were not allowed to drive the day before the campaign went public.

Video of Volkswagen "A Smile"

Volkswagen: Engulfed

June 24th Saudi Arabian women were allowed to drive for the first time in history. Volkswagen set out to takle this monumental shift in politics and culture with a campaign meant to inspire, engage and empower Saudi women.

Creative Director, Juggi Ramakrishnan, and the creative team worked closely with Danish writer-director, Sune Sorensen, to create a series of films about the “Simple Joys of Driving” – and to balance this message in a region, where it would have been unthinkable to see women drivers only moments earlier. The solution was to create believable moments of joy that contained deeper layers of emotional complexity, so they could “tell a story within a story”.

This resulted in no less than 8 powerful films, which thoughtfully depicted a series of internal transformations (from one emotion to joy), as well as one completed piece: “Simple Joys” (also recognized by the director as the director’s cut).

Whilst the 8 films communicate specific joys of driving, which link directly to the overall campaign of more than a 100 joys, the latter highlights the campaign’s underlying current of female empowerment even further by marking the type of freedom that is derived from being able to do anything or go anywhere.

From a western perspective, this campaign may not seem provocative or progressive, but considering the historical background it is important to understand that it challenges a very long-standing set of norms and represent a tremendous cultural change in Saudi Arabia.

Albeit not political, the campaign depicts freedom of choice and the joy of driving with a very authentic and genuine series of portraits of free (spirited) liberal women drivers – in a region where they were not allowed to drive the day before the campaign went public.

Video of Volkswagen "Engulfed"

Volkswagen: Chance Encounter

June 24th Saudi Arabian women were allowed to drive for the first time in history. Volkswagen set out to takle this monumental shift in politics and culture with a campaign meant to inspire, engage and empower Saudi women.

Creative Director, Juggi Ramakrishnan, and the creative team worked closely with Danish writer-director, Sune Sorensen, to create a series of films about the “Simple Joys of Driving” – and to balance this message in a region, where it would have been unthinkable to see women drivers only moments earlier. The solution was to create believable moments of joy that contained deeper layers of emotional complexity, so they could “tell a story within a story”.

This resulted in no less than 8 powerful films, which thoughtfully depicted a series of internal transformations (from one emotion to joy), as well as one completed piece: “Simple Joys” (also recognized by the director as the director’s cut).

Whilst the 8 films communicate specific joys of driving, which link directly to the overall campaign of more than a 100 joys, the latter highlights the campaign’s underlying current of female empowerment even further by marking the type of freedom that is derived from being able to do anything or go anywhere.

From a western perspective, this campaign may not seem provocative or progressive, but considering the historical background it is important to understand that it challenges a very long-standing set of norms and represent a tremendous cultural change in Saudi Arabia.

Albeit not political, the campaign depicts freedom of choice and the joy of driving with a very authentic and genuine series of portraits of free (spirited) liberal women drivers – in a region where they were not allowed to drive the day before the campaign went public.

Video of Volkswagen "Chance Encounter"

Volkswagen: Common Ground

June 24th Saudi Arabian women were allowed to drive for the first time in history. Volkswagen set out to takle this monumental shift in politics and culture with a campaign meant to inspire, engage and empower Saudi women.

Creative Director, Juggi Ramakrishnan, and the creative team worked closely with Danish writer-director, Sune Sorensen, to create a series of films about the “Simple Joys of Driving” – and to balance this message in a region, where it would have been unthinkable to see women drivers only moments earlier. The solution was to create believable moments of joy that contained deeper layers of emotional complexity, so they could “tell a story within a story”.

This resulted in no less than 8 powerful films, which thoughtfully depicted a series of internal transformations (from one emotion to joy), as well as one completed piece: “Simple Joys” (also recognized by the director as the director’s cut).

Whilst the 8 films communicate specific joys of driving, which link directly to the overall campaign of more than a 100 joys, the latter highlights the campaign’s underlying current of female empowerment even further by marking the type of freedom that is derived from being able to do anything or go anywhere.

From a western perspective, this campaign may not seem provocative or progressive, but considering the historical background it is important to understand that it challenges a very long-standing set of norms and represent a tremendous cultural change in Saudi Arabia.

Albeit not political, the campaign depicts freedom of choice and the joy of driving with a very authentic and genuine series of portraits of free (spirited) liberal women drivers – in a region where they were not allowed to drive the day before the campaign went public.

Video of Volkswagen "Common Ground"

Why brands wanted in on NY Comic Con's 'rabid' audience


New York Comic Con’s audience is “rabid,” and not just in the zombie comic book kind of way. That’s according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month.

“They’re kind of bleeding-edge around technology, they’re huge consumers of content,” he says.

With six venues and about 260,000 convention-goers, Fensterman says there’s lots of endemic brands like Marvel or Disney looking to get in front of that audience. But over the years, “non-endemic” brands like Chevrolet or General Mills are also wanting to interact with Comic Con attendees.

Continue reading at AdAge.com

Chipotle wants proof its TV commercials drive burrito sales


Chipotle is looking to prove its TV commercials actually drive sales of tacos and burritos.

As TV networks work to compete with Google and Facebook, the industry has been on a mission to prove that airing a commercial will lead to some sort of business result for marketersthe holy grail being, of course, driving a purchase.

While many network groups have been testing various attribution models, thus far they have been limited to guaranteeing other forms of business outcomes, like website visits or test drives.

Continue reading at AdAge.com

High Static, Dead Lines. A book about the spooky resonances of communication technology

High Static, Dead Lines. Sonic Spectres & the Object Hereafter, by Kristen Gallerneaux, an artist, sonic researcher and a curator at the Henry Ford Museum in Dearborn in the United States.

Publisher MIT Press writes: Trees rigged up to the wireless radio heavens. A fax machine used to decode the language of hurricanes. A broadcast ghost that hijacked a television station to terrorize a city. A failed computer factory in the desert with a slap-back echo resounding into ruin.

In High Static, Dead Lines, media historian and artist Kristen Gallerneaux weaves a literary mix tape that explores the entwined boundaries between sound, material culture, landscape, and esoteric belief. Essays and fictocritical interludes are arranged to evoke a network of ley lines for the “sonic spectre” to travel through—a hypothetical presence that manifests itself as an invisible layer of noise alongside the conventional histories of technological artifacts.

The objects and stories within span from the mid-nineteenth century to the present day, touching upon military, communications, and cultural history. A connective thread is the recurring presence of sound—audible, self-generative, and remembered—charting the contentious sonic histories of paranormal culture.


Dr. John Farrar using an FM antenna to pick up radio waves from a pill as it passes through Dr. Vladimir Zworykin, 1957. Photo

In 1924, as Mars drew near Earth’s orbit, Charles Francis Jenkins, an American pioneer of early cinema with his Phantoscope and one of the inventors of television, teamed up with Dr. David Todd for an attempt to “listen to Mars”. The whole country collaborated in the experiment. A military-imposed radio silence ensured that Jenkin’s Radio Camera, an apparatus that could picturize sound produced by radio phenomena, had a chance to detect signals from Martians trying to communicate with us. The US Naval Observatory cooperated too by sending an antenna 3,000 meters above ground in a dirigible pointed to Mars. After 3 days of recordings, the film was developed, the dots and dashes on the image were analyzed but Jenkins had to conclude that they didn’t constitute a message from outerspace.


Photo: Music Trade Review, via International Arcade Museum Library

Still in the 1920s, psychologist Walter Van Dyke Bingham worked with Thomas Edison to study the effects that music has on the moods of human beings. His “Mood Music” study became the basis of a marketing campaign to sell phonographs to customers on the idea of holding social ‘mood changing parties’. The New Edison, the Phonograph with a soul was born!

In 1932, inventor A. B. Saliger patented a device he called Automatic Time-Controlled Suggestion Machine. The machine, more commonly known under the name Psycho-phone was a kind of phonograph which played recordings during sleep. Saliger made a fortune promising his clients that the messages would enter their unconscious and have a powerful influence on their behavior and help them be more successful in life and in love.

News segment on WFLD Channel 32 regarding the Max Headroom Pirating Incident in 1987

Kristen Gallerneaux‘s book is a fascinating exploration of the ‘shadow world’ of communication devices. High Static, Dead Lines weaves together the histories of media and material culture with superstitions, conspiracies, quests for ghosts and the exploitation of our misunderstanding of communication technologies.

The real walks hand in hand with the dubious and the mysterious. One moment you learn about the invention of muzak, the swallowable radio, the woman who set the record for high altitude communication and the urban legend of the mass burial of unsold Atari video game cartridges. Next, a fridge throws a cabbage at a little girl, Poltergeists are all around you and devices are inhabited with spiritual resonance.

“Finding ways to allow our media to haunt us is crucial to understanding it,” writes the author. Gallerneaux reminds us that it’s ok to be irrational when confronted with new technologies. She doesn’t seem to pass any judgement whatsoever on the appeal that the supernatural might have on perfectly balanced minds. We might look with amusement at the historical examples of human gullibility described in the book but i doubt we are much wiser today. The inner functions of our devices are getting more opaque with each new model and the power communication technologies have over our lives is more mystifying than ever.

I can’t recommend enough that you check out Nicolas Nova‘s contribution to the 2017 edition of the Mapping festival if you’re interested in that topic:

Magical Thinking, Contemporary Superstitions And Digital Technologies

I have two minor criticisms. The first one is that i wish the book were illustrated with photos of the devices and the experiments (when available). The second is that the texts don’t follow a clear chronology nor logic. Now i do realize that this is part of its charm and that the non-narrative strategy leaves space for imagination to expand beyond the pages but i sometimes found it challenging to follow the narrative.

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Tommy Hilfiger’s New Facebook Messenger Experience Combines Content, Commerce

Fashion brand Tommy Hilfiger unveiled SideFlix, a new Facebook Messenger experience that enables it to combine digital shoppable content with in-person social interactions. Messenger users can click this link to activate SideFlix, after which they will be guided through an onboarding phase and then prompted to use the messaging app to invite friends to take…

MDC Partners Names New Global CMO

MDC Partners has promoted Ryan Linder to executive vice president, CMO. Linder takes on the expanded role as part of MDC Partners’ global growth strategy and will lead a strategic team that includes senior vice president, U.S. strategic growth Robyn Freye, Europe CMO Lotta Malm Hallqvist and managing director, healthcare Ned Russell. He fills the…