The spot tells a story of how a father gives the little he has to his young diligent son that does everything to support his petty trade, just like the Airtel brand is giving out really free data this season to its subscribers rather than running the classic end of year promotion.
Entries for Ad Age’s Agency A-List & Creativity Awards are now open and tomorrow is your last chance to make the early bird deadline.
Entries into any category by 11:59 EST tomorrow, October 23, 2018, will save $200 on the entry fee.
The awards honor the top forward-thinking leaders, agencies and creative innovators in the marketing industry today.
YouTube released an Ads Leaderboard ranking the top six-second advertisements on its platform. The top ads from July 2017 through July 2018 were determined by a creative rating survey done by market research company Ipsos, along with an algorithm that factored in views and engagement. YouTube said many of the ads on this year’s list…
It’s October which means that it’s time to indulge in the kind of chilling horror stories that will have you jumping at every bump in the night. Thankfully streaming services like Netflix, Hulu, HBO and Amazon Prime have plenty of terrifying tales to satisfy your spooky side. From classic cult favorites to newer blockbusters, check…
Um vídeo enganoso (mais um deles!) viralizou na internet utilizando a Lei de Benford para afirmar que houve fraude nas eleições de 2014 — e que isso estaria novamente acontecendo nas eleições de 2018. Mas afinal o que é a Lei de Benford? E por que o argumento do vídeo é enganoso? Confira no papo …
O post Naruhodo #154 – O que é a Lei de Benford? apareceu primeiro em B9.
blindmeters.com is a radical new take to help preventing texting & driving. It turns Google maps into a text editor and allows you to type on any road. A custom-made font connects to the speed limitations of the road you are typing on and stretches to the exact number of meters you miss when texting and driving. Try it for yourself: www.blindmeters.com
Ad celebrating Nigeria’s 58 Independence. Amid all the chaos, we remain one.
The marketing executive will be leading Viacom’s MTV Digital Studios.
Pinterest small and midsized business marketing lead Lisa Fong shared six steps that the 1.5 million-plus brands on its platform should go through prior to pulling the trigger on ad campaigns aimed at some of its more than 250 million monthly users. Fong wrote in a blog post Monday: Create a business profile: Fong wrote…
On magazine covers so far this year, we’ve seen President Trump falling down an escalator while shooting his thumbs straight up, Dr. Ford visualized using words from her testimony and wide-ranging, unique uses of typography. These covers have been eye-catching and in this quick-fire news cycle, it’s become ever important to design a magazine cover…
Marc Pritchard, chief brand officer of P&G, declared at the end of 2017 that 80 percent of the marketers’ complaints about lack of transparency had been solved. With recent schemes unearthed, it seems the other 20 percent is still surprising advertisers in 2018. Most recently, Index Exchange was exposed for using a controversial method known…
Nenhuma lei, joystick na mão e toda a vastidão da pradaria para explorar. Adriano Brandão e Danilo Silvestre homenageiam um dos gêneros menos frequentes da história dos video games: o faroeste. Por que o cenário western, tão popular entre os anos 30 e 70, praticamente desapareceu dos cinemas, dos quadrinhos e da cultura em geral? O que essa mitologia americana tem …
O post Pouco Pixel 138 – Por um punhado de jogos apareceu primeiro em B9.
The latest ad campaign from Google Chromebook is as cold as ice.
The company is tying HBO’s popular “Game of Thrones” series with its Pixel Chromebook, a hybrid laptop squarely positioned to compete with similar products such as Microsoft Surface. A new ad plays to the tune of Foreigner’s “Cold as Ice,” and features one frozen Night King who uses Google Slides software similar to Powerpoint to coordinate an attack with his undead army against the fictional world better known as “The Realm.”
As it turns out, enslaving mankind requires “onboarding new recruits because in Game of Thrones, they are constantly having to build new things,” Aude Gandon, global brand director for Chromebooks at Google, says. “The Chromebook shows amazing tools of collaboration with Slides, from writing them together and leaving comments which was key for us.”
Artificial intelligence has been revolutionizing how businesses operate in new and exciting ways, yet marketers are still grappling with its applicability in the marketing sphere. To many, marketing is a creative process with human intuition driving valuable insights, and it is something that AI does not yet have the capacity to take on. Marketers want…
Mary-Keane Dawson, the chief executive of blockchain media agency Truth, is stepping down after a year in charge as the business changes focus.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
