Oct
31
Nabs pensions off Peterhouse retirement home
Posted in: UncategorizedProperty in Bexhill-on-Sea has been sold to Agincare.
Oct
31
Contextual advertising: Building trust and loyalty in the new age of privacy
Posted in: Uncategorized
Oct
31
YouTube Trends of the Moment for Savvy Advertisers, October 2018
Posted in: UncategorizedFor brands, relevancy means tapping into modern culture. And modern culture unfolds daily on YouTube. In this sixth installment of “YouTube Trends of the Moment for Savvy Advertisers,” Earnest Pettie–a YouTube trends analyst who spots videos piquing viewers’ interests–shares three kinds of videos trending now and the insights they reveal. Holiday travel planning As peak…
Oct
31
McCann rushes in where bankers fear to tread
Posted in: UncategorizedFirst AMV and now McCann. What do they see in defunct RBS offices?
Oct
31
Reusable Coffee Pods – The Capsulier Lite Lets Users Create Their Own Nespresso Pods (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Designed as a companion tool for the immensely popular Nespresso machine, the Capsulier Lite lets owners create their own coffee pods, instead of relying on store-bought offerings. The Capsulier…
Oct
31
Dropbox Sends Media Account to Mediahub as It Refocuses Branding on Creativity and Collaboration
Posted in: UncategorizedDropbox has sent its media account to Mediahub New York following a review. The media arm of IPG-owned MullenLowe beat out Starcom, which had previously handled some media duties for the San Francisco-based provider of cloud storage and client software, according to sources close to the matter. Publicis-owned Starcom declined to comment for this story….
Oct
31
How Will People and Machines Coexist as the Latter Become More Like the Former?
Posted in: UncategorizedIt all started with a laugh–Alexa’s laugh. And suddenly, we remembered the gadgets in our homes are not connected to a woman with a headset in a cubicle in Tampa, but rather a virtual entity that has no human form and may or may not be taking its first stabs at free will. It sounds…
Oct
31
Goodbye, Slice: alumni remember challenger agency
Posted in: UncategorizedA fond farewell to the agency from those who know it best.
Oct
31
BBC Sounds' star-studded launch campaign takes a young listener on her perfect audio journey
Posted in: UncategorizedThe personalised audio app is the BBC’s biggest product launch in more than a decade.
Oct
31
Does anyone outside adland's bubble care about legacy agency brands?
Posted in: UncategorizedYoung & Rubicam and WCRS have gone to the great agency scrapheap in the sky.
Oct
31
Home Office reminds people that verbal, physical and online abuse could be hate crime
Posted in: Uncategorized“Tackling hate crime” campaign replaces abusers’ faces with e-fit composites.
Oct
31
Halloween 2018: the ghoul, the bat and the ugly brand ads
Posted in: UncategorizedIt’s that time of year again, when brands get in the spooky spirit. Here’s a selection of this year’s ad offerings.
Oct
31
Faux Influencers: Are They Just Like You?
Posted in: UncategorizedOver the past year, there have been predictions that the influencer marketing bubble would pop. Instead, however, we are witnessing an evolution. In a survey by the World Federation of Advertisers, 65 percent of multinational brands said they will increase influencer market spending in the next 12 months, and eMarketer reported that 62 percent of…
Oct
31
Wednesday Wake-Up Call: Times of change for Facebook, and a new chapter for R/GA
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Bob Greenberg will step down as CEO of R/GA in January, and Sean Lyons, the company’s U.S. president, will take over the role. But the visionary agency founder will stay on as executive chairman, as Ad Age’s E.J. Schultz and Megan Graham write. “I am going to go to my office every day,” Greenberg, 70, says. “I have the same office, I have the same assistant.” Greenberg co-founded R/GA with his brother in 1977; now it’s owned by Interpublic Group of Cos. R/GA’s work over the years has ranged from iconic film title sequences, including the one for “Superman,” to innovations like Nike+ and Nike Fuelband. On the side, Greenberg collects art (and judging from this New York Times profile, his collection of outsider art is quite something.)
Oct
31
Movers and Shakers: TUI, McCann, The & Partnership, KP Snacks, Landor, Forward3D and more
Posted in: UncategorizedWelcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
Oct
31
Facebook revenues up 33% but Zuckerberg admits user 'saturation'
Posted in: UncategorizedThe Facebook juggernaut is continuing apace as revenues shot up by a third last quarter, despite founder Mark Zuckerberg admitting that its usage may be close to saturation point in its most lucrative markets.
Oct
31
WPP names Marc Bignell as head of global trading
Posted in: UncategorizedEx-Omnicom executive is making return to media agency sector.
Oct
31
Need to Get Your Creative Juices Flowing? Try Recess, a New CBD-Infused Sparkling Water Brand
Posted in: UncategorizedWatch out LaCroix and Spindrift, there’s a new sparkling water brand on the block and it has some seriously chill vibes to spread. Recess, a line of CBD-infused sparkling water, launched earlier this month and is taking aim at the creative community as its core audience. Founder Benjamin Witte has been developing the brand for…
Oct
31
Mackintosh Medal recipient Eric Burleton dies
Posted in: UncategorizedBurleton worked in advertising for more than 50 years and received the medal in 1987.
Oct
31
Fake news is widespread in media too
Posted in: UncategorizedAre brands really dead? Does data actually bring more accountability? We need to call time on claims that have little basis in fact.
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