Hasta La Creative!

Don Fox, the chief executive officer of Firehouse of America LLC noticed something strange a couple of years ago: during the midday lunch rush, his sandwich shops were relatively empty, but sales were better than ever. “I’d be thinking, ‘Boy, business must be pretty bad.’ But the numbers were telling me a different story.”

People are still eating restaurant food– they’re just not doing it at restaurants as much. Delivery apps from DoorDash Inc., Postmates Inc., GrubHub Inc. and UberEats have made ordering in easier, and have changed the way food chains think about their business. The number of food delivery app downloads is up 380 percent compared with three years ago, according to market-data firm App Annie, and research firm Cowen and Co. predicts that U.S. restaurant delivery sales will rise an average of 12 percent a year to $76 billion in the next four years.

At Firehouse, revenue has increased 7 percent this year, mainly from orders placed online and through delivery apps, Fox said. More than half of his sales are for food eaten elsewhere.

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Pharrell Williams é mais um a integrar a lista de artistas que proibiram o presidente Donald Trump de utilizar suas músicas em comícios de campanha, uma seleção que já inclui nomes do porte de Queen, Rolling Stones, O’Jays e Adele. O ganhador do Grammy ameaçou processar o presidente Trump pelo uso indevido de seu sucesso “Happy”, durante um …

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The online trust crisis. The rise of conversational AI. How blockchain is changing marketing. The exploding market for cannabis and CBD. The transformation of online experiential shopping. The end of cash registers. The rise of esports. What you need to know about adtech right now…

Those are just some of the topics we’ll be taking on at Ad Age Next, our biggest annual conference. If you want to stay on top of the future of marketing and technology, you really need to attend on Nov. 13 and 14 in New York City. It’s a day-and-a-half event (starting at noon on Tuesday the 13th) jam-packed with panels and presentations that will help you gain top-line insights on exactly where marketing practices are heading. (You and your team will also have plenty of time to reconnect with industry peers and make new connections across networking meals, breaks and an opening-night reception.) See the full agenda here.

Among the industry leaders taking our stage: Alexis Ohanian, co-founder of Reddit and Initialized Capital; Bozoma Saint John, CMO at Endeavor; Drew Bradstock, senior VP of product at Index Exchange; Dara Treseder, CMO at GE Ventures; Sharmeen Browarek, senior director of viewer engagement at Twitch; Jess Carbino, sociologist at Bumble; Pras Michl, founder and CEO of Blacture; Amy Emmerich, chief content officer atRefinery29; Joanna O’Connell, VP and principal analyst at Forrester; Kass Dawson, global head of marketing communications at Softbank Robotics; Rachel Shechtman, founder and CEO of Story; Jen Wong, chief operating officer at Reddit; Meiling Tan, head of marketing at Alphabet’s Waymo; Alanna Gombert, CEO of the Digital Asset Trade Association; and Jason DeLand, founding partner and joint global CEO at Anomaly. See the full list of speakers here.

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: New Balance calls attention to its status as an official sponsor of the 2018 New York City Marathon (this Sunday, Nov. 4). AT&T wants you to download the AT&T Thanks app to score “exclusive benefits, access and offers,” so you can get “more for your thing,” as the tagline puts it. And a CareerBuilder user named James explains how the job-search site helped build a resume for him “with skills I didn’t know I had.”

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As part of changes to the Instagram Graph API (application-programming interface) that were announced in January and go into effect Dec. 11, the ability for businesses to search hashtags via the API is being removed, but the Facebook-owned photo- and video-sharing network announced a scaled-down version of that capability Wednesday. Software engineer Namrita Pandita revealed…

(TrendHunter.com) These Halloween brand activations are bound to delight individuals during the month of October. Companies have focused on bringing a ghostly, spooky, and at times — absolutely terrifying,…

O coletivo sem fins lucrativos Papel & Caneta lançou na manhã desta segunda (29) o “A Gente Vai Viver”, canção que serve para processar o sentimento de parte dos brasileiros com o resultado das eleições presidenciais deste ano. A música também ganhou um clipe que mostra as diferentes realidades musicais vividas pelos intérpretes da letra …

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Facebook and Google were under the spotlight at the AOP Digital Publishing Summit.

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